Is domain SEO optimization real?
Yes, that’s true. Domain SEO optimization is even more than real, as you are free to choose and customize your website’s domain name that can help you get the maximum out of the Search Engine Optimization. According to the most recent tests, domain SEO optimization does impact the online visibility of every web page. But how? And what are the worst missteps that should be avoided at all cost? Here is all you need to be aware of.
Before anything else, your domain name extension or Top-Level Domain (TLD) does matter. No need to say that dot-com TLDs are today the most popular domain extensions found across the Web. As for me, I would just follow suit. The thing is that your TLD has no impact, or at least direct negative influence over your web page rankings in the SERPs. So, why not to pick anything else, for example, dot-biz or dot-us? What if there might as well be a plenty of specific benefits coming with each?
But here comes a caution - some of the domain extensions are often associated with spamming or scamming activities (most commonly dot-biz pages are recognized as low-quality, and hence low-ranking websites). That’s why dealing with any atypical TLDs might as well impact your rankings with time. After all, there is no need to put your online project at risk from the very beginning. Feel safe and choose the most straightforward route to go.
Short and Easy Tips to Domain SEO Optimization
- avoid having any digits in your domain name for two reasons: misspelled number or wrong use of a numeral hurts your perfectly flawless user experience, while figures embedded in a domain name can sometimes be recognized by the search engines as a negative ranking signal;
- forget using any internationally misspelled words, even if it seems to be a definitely creative solution for your startup. Apart from SEO itself, delivering so much confusion on short notice will just make all things worse;
- don’t try to pick an exactly matching domain name. I mean that doing best to get a domain name made up of your long-tail keywords or the most relevant key phrase is a pretty bad idea. Only because this scheme was banned by Google as far as 2012, and is not working anymore, at least for the sake of getting a higher position in the search results;
- combining several words to shape a longer one is a good idea, particularly when backed by a brand name of your business. Doing so, the lion’s share of your website traffic will root directly from the search navigation. From one hand - considering that your customers remember your business by its brand name. From the other hand, however, make sure your newly forged combination isn’t likely to be misinterpreted or make the wrong sense;
- avoid hyphens if possible. Despite the fact hyphens are running well within URL subsections, their use is far not desirable for domain names. Let’s face it - there is always too much mess when it comes to hyphens for the actual domain name;
- the shorter is your domain name, the better. Just keep your domain name within 15 characters, and never go too far.
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