Do tags help SEO?
Do tags help SEO? Yes, undisputedly, they do. Below I’m going to explain which meta tags (when used right) can boost your SEO and deliver your website greater traffic with a higher position in the list of Google’s SERPs.
Before everything else, let’s see - what are meta tags by definition? Meta tags are little shreds of text content (otherwise, snippets) that are used to give an alternative description to different on-page content. They are not visible on the webpage itself, but can be checked in each page’s code (i.e., they only exist in HTML format, most commonly in the web page headings).
Various meta tags are already well-known from the modern blogging community. In fact, meta tags are short content descriptions that help the search engines “read” and “understand” all about every page content for indexing purposes. Taken in general, metadata (otherwise, meta) is the information about all data on the webpage. So, do tags help SEO? In what way, to be more precise? The strongest sides of the right meta tags embedded with the most relevant keywords are commonly shown when the search crawling bots are reading them to define - if your visible page content is well-matching the main keywords and the meta description data itself.
Nevertheless, we should admit it - there is no substantial impact on the search ranking. However, metadata still got a specific weight for the search engines. So, do tags help SEO after all? Yes, working well on meta means giving your website a slightly improved potential to be ranked higher on Google’s list of the SERPs. This is why meta tags are still recognized as an essential part of possibly every SEO strategy. Moreover, it can be particularly useful for the optimization beginners just starting to explore the vast world of the Search Engine Optimization.
Basically, there are 3 main types of meta tags you can use for improving your website SEO at ease- title tags, meta description tags, and the keywords meta tag. Let’s have a brief overview of them one by one:
- Title tags can be found in the title page section shown directly on the search listings. Of course, sometimes title tags are not necessarily recognized as a metadata itself. Anyway, meta titles have the similar comparable function to be reasonably related to the rest of meta tags.
- Description meta tags are known as a would-be “summary” of the website. Putting meta descriptions rich with long-tail keywords and key phrases will help the search engines understand what kind and how much value you're delivering to the live users. However, you should never try getting your meta descriptions stuffed with as many keywords as possible. Note, that making them too long will result in just partial “readability” for the search engines.
- Meta keyword tags can serve as the organic ad text impacting your SEO in two different ways. On the one hand, pulling you top-relevant keywords mainly used across your website together in one place will help the users understand what your web pages are most likely to be about. From the other hand, having enough compelling meta keyword tags can entice more users to click through your website directly from the list of Google’s SERPs.
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