What should I do if my cheap backlinks are losing prominence in search?

We know that a quality link building is a very time-consuming and labor-intensive doing. Sometimes, however, even cheap backlinks can be pretty efficient for gaining a better online visibility for your website. What should you do if your cheap backlinks are losing their prominence in search? After all, are you getting the most out of every new, as well as existing backlink? Make sure your website is standing on the top of Google’s search results. I’ve got a couple of really working strategies. Just have a look at them - and feel assured that your cheap backlinks equity is not wearing off over time!

Step 1 - Find and Fix Broken Links and Redirects

First and foremost, make sure your back number URLs are not delivering the annoying 404 error. What could be more harmful to a healthy user experience on the Web that broken links? Nevertheless, fixing all your broken links is not as difficult task as it may seem at first glance. Why should you tackle them on short notice? Simply because the 404 error is going to depart these broken links away from your site. That way, if your web pages lose enough backlinks, their current ranking progress will be pulled down over time.

Most commonly, the problem with broken backlinks is related either to the recently replaced, or updated on-page content. And there are two ways for making a quick-fix here. First, you can shape a proper redirect to keep driving your visitors to the right content they are looking for. You might as well fix every single broken URL - all you need is just to remove them and place a new destination backlink instead.

Step 2 - Have a Double-Check for Content Quality

It comes without saying that a solid website content is a powerful asset on your side. When backed with even cheap backlinks, its equity will be much stronger against the rest of your competitors. So, I suggest having a double-check for your page content quality. Easier said than done? Not at all. Simply ask yourself - is your website delivering real value to the users? Make sure your web pages are offering something engaging, entertaining, and ideally with a piece of practical advice of your professional expertise. Consider adding some new features to your plain old text, such as different tutorials, use-proven guidelines, business strategy advice, or any other tips & tricks to make a good use of.

Step 3 - Bring Dead Backlinks Back to Life

All your links, both hard-won ones, and even cheap backlinks can sometimes appear to be out of order. Most commonly, your “dead” backlinks are arising when their website is somehow changed or updated by the webmaster. So, to prevent your backlinks (at least the most important ones built over the years) I recommend creating a special spreadsheet and keep revising it time to time. That way, you will feel assured that every backlink is still working, without losing link equity, as well as their prominence in the search.