What makes a good list of bullet points in Amazon product description?

Everybody familiar with the original concept of SEO knows it well – content is always the king. So do your bullet points in Amazon product description! I mean that it’s really important to optimize this crucial area for only top-performing and precisely targeted keywords and long-tail search phrases. Why? Simply because your brief list of bullet points in Amazon product description is exactly what gives a concise description of the item on sale and clearly outlines its main benefits and unique features. Ultimately, to become the core element giving a piece of good reasoning and convincing your visitors that you’re certainly worth buying with. So, what makes the “ideal” and perfectly performing list of bullet points in Amazon product description? Well, let’s see.

What Makes Fine Bullet Points in Amazon Product Description

Tip One

I recommend keeping your list of bullets within something around two or three lines each (heads up – not sentences!). That way, it would be your well-formed decision if you try using HTML format to make everything even more visually appealing and detached the right way.

Tip Two

You can get the extra advantage over your product category/niche opponents by using the main target keywords and long-tail search combinations still not included in your product title. Of course, the product title of probably any Amazon product listing needs only top-powerful keywords. Nevertheless, there a lot of the other strong ones remaining for you – given that you’re willing and ready to invest your time and effort in handling an in-depth keyword research. 

Tip Three

Keep in mind that each of your five bullets is allowed to come up to 500 characters long. While every point is meant to begin with a capitalized letter, there are no strict requirements to punctuation for the bullet points in Amazon product description. It means that you are free to impress your potential customers with the most enticing ideas by way of listing them as the short sentence fragments. Make them as easy to be skimmed as possible – and you’re already halfway down!

Tip Four

Never make a wrong impression that you are misleading your visitors. I mean that you should include the other descriptive details (such as color options available, visual shape of the product, exact measurements, material, etc.) only if they are really relevant and you’re sure that they are meant to appear in your list of bullets anyway.

Tip Five

It’s a no-brainer that far not every potential customer has too much free time to digest the whole article delivering just a single message – why your offered deal stays out of the competition, as well as what makes that product definitely worth buying only with you and nowhere else. Let’s face it – your bullet points in Amazon product description must always be sweet and concise. And the best thing you can do with them is highlighting your chosen keywords and long-tail expressions which are the most wanted ones for the wondering shoppers. Give people what they are looking for – and you’re done, right?