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Come costruiremo i backlink nel 2018?

Nov 21, 2017

Il mercato digitale è una sfera continuamente mutevole in cui i nuovi algoritmi possono cambiare le regole dell'intero gioco. Come proprietario di un sito Web futuro, dovresti sapere come sarà necessario creare ritroso nel prossimo anno 2018. I trucchi di cui parleremo in questo articolo possono aiutarti a raggiungere posizioni più elevate senza dover raggiungere potenziali proprietari di siti Web nella speranza di ottenere un altro backlink di qualità.

backlinks 2018

Nofollow backlink

L'epoca in cui i backlink sono stati costruiti in modi semplici sembra essere in via di estinzione. Al giorno d'oggi, per ottenere un collegamento è necessario fornire un contenuto di qualità, trovare una fonte Web in cui è possibile inserire i collegamenti e stabilire rapporti commerciali con il proprietario del sito web. Tali siti autorevoli come Huffington Post, Forbes e altri usano una strategia di trucco secondo la quale tutti i tuoi link non avranno segnali di follow. Significa che i tuoi link non passeranno alcun valore dato che sono codificati come nofollow. Tuttavia, in realtà, i backlink nofollow hanno un certo valore da una prospettiva CTR. Ancora non aumenterà il ranking della pagina poiché nessun succo di collegamento sta arrivando sul tuo sito.

Dofollow backlink

Ci sono alcuni metodi essenziali per creare backlink che dofollow e possiedono un valore significativo per l'ottimizzazione dei motori di ricerca del tuo sito.

Costruire backlink tramite Google Documenti

Sembra che Google Docs possa essere un metodo valido e facile per ottenere ritroso. L'unica cosa che devi assicurarti è condividere la tua proprietà con il pubblico. Google attribuisce una particolare priorità ai suoi prodotti nei risultati di ricerca. Questo è il motivo per cui creando un documento Google con collegamenti a ritroso alle tue pagine web o il contenuto ti aiuterà a ottenere il succo di collegamento da un sito web molto autorevole, ovvero Google. Devi avere almeno 300 parole nel tuo testo. Includi i termini di ricerca pertinenti per volumi elevati che stai cercando di classificare per i tuoi contenuti. Una volta creato il tuo documento, devi inviare il suo URL a Google e Bing.

Creare link a ritroso attraverso i siti di Google

Un altro prodotto Google che può darti un valore è Google Sites. Ti dà la possibilità di creare un sito web con il marchio Google, come Google Docs. A differenza di Google Documenti, Google Sites ti offre l'opportunità di personalizzare i tuoi backlink. Come dimostrano le recenti ricerche, Google Sites consente ai siti web posizionati in nicchie non troppo competitive di classificarsi nei risultati di ricerca TOP-20. Significa che potresti avere molti annunci nei risultati TOP di Google in base a un termine di ricerca specifico. La classifica sulla seconda pagina di Google SERP può ancora attirare i tuoi potenziali clienti e portare traffico prezioso al tuo sito.

backlinks seo

Creare collegamenti a ritroso tramite LinkedIn

È un nuovo modo per attirare il succo di collegamento sul tuo sito e probabilmente siamo i primi a parlartene. Questo metodo ti dà l'opportunità di migliorare la consapevolezza del tuo marchio indirizzando le tue parole chiave ad alto volume. Non appena accedi con LinkedIn, ti fornisce la possibilità di creare un account aziendale. Durante la creazione del tuo account aziendale, devi configurarlo in modo tale che sia indirizzato alle tue parole chiave a volume elevato. Poiché le pagine di LinkedIn si classificano bene su Google, hai una grande possibilità di essere inserito nelle prime cinque posizioni SERP.

Oliver King

Thank you all for taking the time to read my article on backlinks in 2018. I'd love to hear your thoughts and opinions on the future of backlinks.

Maria

I believe backlinks will continue to be important in the future as they provide credibility and trust to websites. However, I think there will be a shift towards quality rather than quantity.

Oliver King

@Maria, I agree with you. Quality backlinks are becoming more crucial than ever. It's not just about acquiring as many backlinks as possible, but rather building valuable relationships and getting backlinks from authoritative sources.

Luca

I think backlinks will become less relevant in the future as search engines evolve and rely more on other factors like user experience and social signals.

Oliver King

@Luca, while user experience and social signals are indeed important, backlinks still play a significant role in determining a website's authority and relevancy. Search engines have not yet found a reliable alternative for backlinks.

Marco

Backlinks are getting harder to obtain now with stricter guidelines and penalties for unnatural link building. It's becoming more challenging for websites to build a strong backlink profile.

Oliver King

@Marco, you're absolutely right. Search engines have become smarter in identifying unnatural link building practices. That's why it's crucial for website owners to focus on organic, natural link building strategies.

Sophia

I've noticed that backlinks from relevant niche websites have a more significant impact on rankings. It's essential to target websites that are related to your industry to get the most out of backlinks.

Oliver King

@Sophia, great point! Relevance is a key factor in backlink quality. Backlinks from relevant niche websites not only benefit your website's rankings but also drive targeted traffic. It's all about building connections within your industry.

Antonio

Do you think backlinks will ever become obsolete? With the rise of AI and advanced algorithms, I can envision a future where backlinks won't carry as much weight.

Oliver King

@Antonio, it's hard to predict the distant future, but currently, backlinks remain a vital factor for search engine rankings. While AI and advanced algorithms continue to evolve, backlinks still serve as a crucial measure of a website's authority and popularity.

Elena

What are your thoughts on the importance of anchor text in backlinks? Is it still as significant as before?

Oliver King

@Elena, anchor text still has an impact on backlink quality, but there has been a shift towards more natural, diverse anchor text. It's important to avoid over-optimization and use a variety of anchor texts that relate to the linked content.

Paolo

Backlinks can also be a double-edged sword. Poor quality or spammy backlinks can harm a website's rankings. It's vital to regularly audit and disavow harmful backlinks.

Oliver King

@Paolo, absolutely! It's crucial to regularly monitor your backlink profile and disavow any harmful or low-quality backlinks that could potentially harm your website's rankings. A healthy backlink profile requires constant maintenance.

Federico

What do you think about the use of nofollow backlinks? Do they still have any value?

Oliver King

@Federico, while nofollow backlinks may not pass PageRank, they still have value. They can generate targeted traffic, increase brand visibility, and contribute to a diverse backlink profile. So, it's not just about the SEO benefits.

Alessia

How can small businesses with limited resources compete in terms of building backlinks? It seems more challenging for them.

Oliver King

@Alessia, building backlinks for small businesses requires a strategic approach. It's essential to focus on creating high-quality content that naturally attracts backlinks. Leveraging social media, networking, and partnerships can also help small businesses build valuable backlinks within their niche.

Giovanni

Guest blogging used to be popular for building backlinks. Is it still effective or has its impact decreased?

Oliver King

@Giovanni, guest blogging can still be an effective strategy for building backlinks. However, it's important to focus on quality rather than quantity. Publishing high-quality guest posts on authoritative and relevant websites can still generate valuable backlinks and exposure.

Laura

As a webmaster, should I actively seek backlinks or let them come naturally?

Oliver King

@Laura, it's a combination of both. While natural backlinks are undoubtedly desirable, actively seeking backlinks can help you accelerate the process. By creating valuable content, promoting it, and building relationships within your industry, you can attract both natural and actively sought backlinks.

Sara

Are there any specific tools or techniques you recommend for backlink analysis?

Oliver King

@Sara, there are several great tools available for backlink analysis, such as Semalt's Backlink Analytics tool. This tool provides valuable insights into your backlink profile, allowing you to identify and evaluate the quality of your backlinks. Other popular tools include Ahrefs, Moz, and Majestic.

Luigi

How long does it generally take to see the impact of backlinks on search engine rankings?

Oliver King

@Luigi, the impact of backlinks on search engine rankings can vary depending on several factors, such as the authority of the linking site and the competitiveness of the keywords. In general, you can start seeing some impact within a few weeks to a couple of months, but it may take longer for more competitive keywords.

Giulia

In your opinion, what will be the biggest challenges in building backlinks in the future?

Oliver King

@Giulia, one of the biggest challenges in the future will be earning high-quality backlinks from authoritative websites. As search engines become more sophisticated, they will prioritize backlinks from trusted sources. Building these relationships and earning valuable backlinks will require a combination of great content and networking within your industry.

Matteo

What should be the ratio of dofollow to nofollow backlinks in a website's profile?

Oliver King

@Matteo, there is no specific ratio that should be followed for dofollow to nofollow backlinks. A healthy backlink profile should consist of a mix of dofollow and nofollow backlinks. Having a natural balance is key. It's more about the overall quality and relevance of the backlinks than the specific ratio.

Alice

How can one recover from a Google penalty related to backlinks?

Oliver King

@Alice, recovering from a Google penalty related to backlinks can be a challenging process. It involves identifying and removing any harmful backlinks, submitting a reconsideration request to Google, and implementing a stronger backlink profile. It's best to follow Google's guidelines and seek professional help if needed.

Roberto

Are there any specific industries or niches where backlinks are particularly important?

Oliver King

@Roberto, while backlinks are important for all industries, some industries may have more competition and reliance on search engine visibility. For example, industries like online marketing, e-commerce, and finance often prioritize backlink building due to the competitiveness of their keywords.

Valentina

Are there any alternative strategies to backlinks that can help improve search engine rankings?

Oliver King

@Valentina, while backlinks are still a primary factor in search engine rankings, other strategies can complement your SEO efforts. These include creating high-quality content, optimizing on-page elements, improving website speed, and enhancing the user experience. It's important to have a holistic approach to SEO.

Filippo

What are your thoughts on reciprocal link building? Is it still effective?

Oliver King

@Filippo, reciprocal link building, where two websites exchange links, has become less effective over time. Search engines are now more focused on natural, one-way backlinks from authoritative sources. While some reciprocal links may still have value, it's crucial to prioritize diverse and natural backlink building strategies.

Stefano

Are there any specific practices that should be avoided when it comes to building backlinks?

Oliver King

@Stefano, there are several practices that should be avoided when building backlinks. These include buying backlinks, participating in link schemes, using automated tools for link building, and relying on low-quality directories. It's best to focus on organic, natural backlink building strategies that prioritize quality over quantity.

Giorgio

Do you think the rise of voice search will impact the importance of backlinks?

Oliver King

@Giorgio, while voice search is growing in popularity, backlinks will still play a crucial role in search engine rankings. Backlinks provide a measure of a website's authority and relevance, which is still important in voice search results. Backlinks can also drive referral traffic, which will remain relevant regardless of the search method.

Francesca

Should I focus on building backlinks from high DA (Domain Authority) websites only?

Oliver King

@Francesca, while backlinks from high DA websites are valuable, it's important to focus on a diverse backlink profile. Having backlinks from a variety of sources, including niche and industry-specific websites, can also be beneficial. The key is to prioritize quality and relevance in your backlink building efforts.

Riccardo

Do backlinks from social media platforms have an impact on SEO?

Oliver King

@Riccardo, backlinks from social media platforms are considered nofollow, so they don't directly impact SEO in terms of search engine rankings. However, they can still indirectly affect SEO by driving traffic, increasing brand visibility, and potentially attracting natural backlinks from other websites.

Elisa

What are some effective link building strategies for local businesses?

Oliver King

@Elisa, for local businesses, it's essential to focus on building backlinks from locally relevant sources. This includes local directories, industry-specific directories, getting featured in local news or blogs, and participating in community events. Building relationships with other local businesses can also lead to valuable backlink opportunities.

Carlo

I've heard that content syndication can help with backlink building. Is it true?

Oliver King

@Carlo, content syndication, when done correctly, can help with backlink building. By sharing your valuable content on authoritative websites, you can generate backlinks to your original content. However, it's important to ensure that the syndicated content includes proper attribution and a link back to your website.

Alessandro

Do you have any suggestions for building backlinks for a new website?

Oliver King

@Alessandro, building backlinks for a new website can be challenging. One effective strategy is to start by creating valuable, shareable content that naturally attracts backlinks. Additionally, guest blogging, reaching out to industry influencers, and leveraging social media can help you get your website noticed and acquire valuable backlinks.

Gabriele

What are some common misconceptions about backlinks that you've come across?

Oliver King

@Gabriele, one common misconception is that the quantity of backlinks matters more than quality. In reality, a few high-quality backlinks can have a more significant impact than hundreds of low-quality ones. Another misconception is that all backlinks are positive, while in reality, harmful or spammy backlinks can damage a website's rankings.

Vincenzo

What are the key factors to consider when evaluating the quality of a backlink?

Oliver King

@Vincenzo, some key factors to consider when evaluating the quality of a backlink are the authority and relevance of the linking website, the anchor text used, the context of the link, and the overall trustworthiness of the website. It's important to focus on acquiring backlinks from reputable sources within your industry.

Claudia

How can I get more backlinks from authoritative websites within my industry?

Oliver King

@Claudia, building backlinks from authoritative websites requires a strategic approach. One effective strategy is to create valuable, informative content that other industry websites would be interested in linking to. Building relationships with influencers and actively networking within your industry can also open doors for valuable backlink opportunities.

Marta

Is it better to focus on building backlinks or improving on-page SEO?

Oliver King

@Marta, both building backlinks and improving on-page SEO are important aspects of a holistic SEO strategy. Backlinks provide external validation of your website's authority and relevance, while on-page SEO ensures that your website is optimized for search engines. A balance of both is key for long-term success in search engine rankings.

Andrea

Does the age of a domain have any impact on the value of its backlinks?

Oliver King

@Andrea, the age of a domain can have some impact on the value of its backlinks. Older domains typically have a longer history of building backlinks and establishing authority, which can add credibility to the backlinks. However, it's not the sole determining factor, and newer domains can still acquire high-quality backlinks.

Patrizia

Are there any specific guidelines or best practices for link building that I should follow?

Oliver King

@Patrizia, some best practices for link building include focusing on quality over quantity, diversifying your backlink profile, earning backlinks from authoritative sources, avoiding black hat SEO techniques, regularly monitoring your backlink profile, and staying updated with search engine algorithm changes.

Simone

What are the risks of outsourcing link building services?

Oliver King

@Simone, outsourcing link building services can have risks, as it involves trusting external parties with your website's reputation and rankings. Risks include low-quality backlinks, spammy practices, and potential penalties from search engines. It's crucial to thoroughly vet link building service providers and ensure they follow ethical and white hat techniques.

Martina

Is it possible to recover from a Google penalty related to unnatural backlinks?

Oliver King

@Martina, it is possible to recover from a Google penalty related to unnatural backlinks, but it requires a thorough analysis of your backlink profile and a careful disavow process. It's recommended to follow Google's guidelines for link removal and submit a reconsideration request once the necessary actions have been taken.

Annalisa

How can I encourage others to link to my website without explicitly asking?

Oliver King

@Annalisa, one effective way to encourage others to link to your website without explicitly asking is by creating valuable, shareable content that naturally attracts backlinks. This can include in-depth guides, research papers, case studies, or infographics. Promoting your content and building relationships within your industry can increase the likelihood of others linking to it.

Enrico

Are there any potential negative effects of too many backlinks?

Oliver King

@Enrico, having too many low-quality or spammy backlinks can have negative effects on your website's rankings. Search engines may perceive it as unnatural link building or manipulation. It's important to focus on high-quality backlinks from reputable sources rather than acquiring a large quantity of low-quality ones.

Roberta

Should I remove all old backlinks or just the harmful ones?

Oliver King

@Roberta, it's not necessary to remove all old backlinks, especially if they are from reputable and relevant sources. However, if you have identified harmful or low-quality backlinks that are negatively impacting your website's rankings, it's best to remove or disavow them to improve your backlink profile.

Matilde

What are your thoughts on press releases as a strategy for building backlinks?

Oliver King

@Matilde, press releases can be a strategy for building backlinks. However, it's important to focus on newsworthy and unique content that truly adds value to journalists and media outlets. Simply distributing press releases without considering their relevance and quality may not result in valuable backlinks.

Federica

How can social media influencers contribute to backlink building efforts?

Oliver King

@Federica, social media influencers can contribute to backlink building efforts by sharing your content with their followers, increasing brand visibility, and potentially generating natural backlinks from their audience. Building relationships with influencers and providing them with valuable content can give your website a boost in terms of backlinks and exposure.

Elisabetta

Is guest blogging still an effective strategy for building backlinks in 2018?

Oliver King

@Elisabetta, guest blogging can still be an effective strategy for building backlinks when done right. However, the emphasis should be on quality rather than quantity. Focus on targeting authoritative and relevant websites, creating high-quality content, and establishing valuable relationships with the website owners or editors.

Andrea

What are some common mistakes to avoid when building backlinks?

Oliver King

@Andrea, some common mistakes to avoid when building backlinks include relying solely on low-quality directories, participating in link schemes, using unnatural or over-optimized anchor text, neglecting relevancy in backlink sources, and going for quantity over quality. It's important to focus on organic, natural backlink building strategies that prioritize quality and relevance.

Gabriele

Are there any SEO benefits to building backlinks for an e-commerce website?

Oliver King

@Gabriele, building backlinks for an e-commerce website can have SEO benefits. Backlinks can improve the overall authority and visibility of your website, leading to higher rankings in search engine results. Additionally, relevant and high-quality backlinks can drive targeted traffic to your e-commerce store, resulting in increased conversions.

Francesca

What should I do if I receive a backlink request from a low-quality website?

Oliver King

@Francesca, if you receive a backlink request from a low-quality website that does not align with your website's standards, it's best to politely decline the request. It's important to prioritize quality over quantity when it comes to backlinks, as low-quality backlinks can potentially harm your website's rankings.

Valeria

What are your thoughts on using infographics as a strategy for building backlinks?

Oliver King

@Valeria, using infographics can be an effective strategy for building backlinks, especially if they are visually appealing and contain valuable information. Infographics are highly shareable, and if other websites find them useful and relevant, they may link to them, providing you with valuable backlinks. Remember to include proper attribution and a link back to your website.

Lorenzo

Is it possible to rank well in search engines without backlinks?

Oliver King

@Lorenzo, while it is theoretically possible to rank well in search engines without backlinks, it is highly unlikely, especially in competitive niches. Backlinks serve as a strong indicator of a website's authority and relevance, which are crucial factors considered by search engines when determining rankings.

Martina

What is the best way to approach website owners for a backlink opportunity?

Oliver King

@Martina, when approaching website owners for a backlink opportunity, it's important to be personalized, respectful, and have a clear value proposition. Show them how their audience would benefit from your content, explain why it would be relevant to their website, and offer to provide value in return, such as promoting their content or offering a guest post in return.

Simona

Do backlinks from low-traffic websites have any value for SEO?

Oliver King

@Simona, backlinks from low-traffic websites can still have value for SEO, especially if they are highly relevant and from reputable sources. While high-traffic websites may provide more visibility and referral traffic, low-traffic websites can still contribute to your overall backlink profile and add to the diversity of your link sources.

Roberta

Will the rise of mobile search impact the importance of backlinks?

Oliver King

@Roberta, the rise of mobile search does not diminish the importance of backlinks. Mobile search, like traditional search, still relies on backlinks as a measure of a website's authority and relevance. Backlinks also contribute to overall website visibility and traffic, which remain vital regardless of the type of search device.

Sara

What are some effective strategies for getting natural backlinks?

Oliver King

@Sara, some effective strategies for getting natural backlinks include creating outstanding content that naturally attracts backlinks, engaging with your audience and industry influencers, fostering relationships with other website owners or bloggers, and promoting your content through social media and email marketing. It's all about providing value and building genuine connections.

Oliver King

Thank you all for the engaging discussion on the future of backlinks! I appreciate your insights and valuable contributions. Let's continue to stay updated and adapt our strategies as the SEO landscape evolves. Feel free to reach out if you have any further questions or topics you'd like me to cover.

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