Can you give me a brief Amazon SEO course?

Before anything else, let’s start our brief Amazon SEO course with getting a complete understanding of its A9 search algorithm and the main factors used to determine each individual ranking position in product search. So, how it works? Taken in general, the process is quite simple. First of all, Amazon search algorithm pulls together all the relevant results matching a certain keyword query you’re searching for. In other words, Amazon gives you a large set of relevant product listings displayed as a single massive catalog. Next, it classifies those bulk search results and sorts them in relevancy and priority order so that everything is specifically tailored to each customized product search request. Everything seems pretty clear now, right? So, it’s time to quickly run through the basic Amazon SEO course and review all the main ranking factors in brief.

Quick Amazon SEO Course – A9 Ranking Algorithm

And now let’s start our Amazon SEO course with a couple of basic rules that should be known by every merchant selling over there. I mean that the following three statements are of critical importance when it comes to product search optimization on Amazon. So, I recommend reading them twice, just to make sure everything about A9 ranking algorithm is clear.

1. Amazon is always mainly focused on the maximum RPC score (otherwise, Revenue Per Customer).

2. Amazon keeps tracking every action taken on any page of the platform, as well as every single click made by the active shoppers searching for the needed products over there.

3. Amazon’s A9 is intended to make that tracked statistical data get in compliance with its ultimate goal – maximum amount of RPC.

Three Main Ranking Factors

Once we’ve finally got everything in place for the A9 algorithm, it’s time to review the main ranking factors used to determine the individual search positions for every item on sale. And there are three equally important categories of Amazon ranking factors, such as:

• Conversion Rate – this category includes all factors considered by Amazon as those having a statistically relevant impact on general rates of conversion. Among the others, this category of conversion factors is mainly dealing with product pricing, customer reviews, and visual content quality (i.e., product images and video descriptions).

• Relevancy – these factors are always revolving mainly around product title and product description. Much like in case with the first step taken by the A9 algorithm, all relevant results are to be pulled together in order to be listed in accordance with a certain search term or long-tail keyword request.
• Customer Satisfaction and Retention – are the key factors paving the way to the maximum RPC on Amazon. Put simply, Amazon is simply doing its best to make most out of every single customer. Making more buyers happy so that they are repeatedly coming back to take another deal – here is what Amazon is making money from. This category of ranking factors is mainly addressing to the seller feedback and ODR metrics (otherwise, Order Defect Rate).