How to spy on my competitors and see their Amazon seller ranking for keywords?

Let’s get to the point with no delay. Recognizing the importance of keeping yourself always updated on the most recent search trends and top-winning keyword combinations already used by every big-time online retailer with top Amazon seller ranking – here are three use-proven keyword tools for you to run a smooth, competitive research. Ultimately, to use the best findings and high-performing keyword combinations of your most successful rivals on Amazon. So, here they are.

• Google Keyword Planner – should be your first broad keyword analysis tool that can instantly give you a big picture of all relevant keywords and the rest of similar keyword combinations, which are calculated upon the search volumes of the world's leading search engine. The thing is that this default tool can be pretty good for you – even if you need to track Amazon seller ranking for particular keywords. Of course, Google Keyword Planner is not as straightforward as the lion's share of competitive research tools and online frameworks specifically designed for tracking Amazon seller ranking for the main target keywords. Nevertheless, I'm still using this default tool, besides on a regular basis. And it can also become a nice starting point for your competitive keyword research on Amazon. Note, however, that using this free tool available to all of us will be hardly enough for you to become a successful seller on Amazon. I mean that you will have to pick at least one extra tracking tool above this default one – so consider the following options to monitor your competitor’s Amazon seller ranking for keywords like a real pro.

• SpyFu – it's a premium keyword analysis tool specifically designed to spy upon your competitors and benefit from their best findings not only with relevant keyword research, but with any other aspect of SEO you can possibly imagine (i.e., backlink profile, general optimization strategy, as well as any other performance metrics to be used to your own advantage). And you can easily elevate your Amazon seller ranking for your main target keywords – just pulling all necessary long-tail suggestions and so valuable competitive insight directly from the closest opponents in your market niche or within the same product category on Amazon. Probably the only bad thing about SpyFu is that its full-fat version is available for something around 30 bucks monthly. Nevertheless, its basic free version was pretty good for me, I should admit.
• SECockpit – is another great keyword analysis tool that can help you track Amazon seller ranking for any keywords and long-tail search phrases used by the live users not only on ecommerce platforms, but elsewhere on the Internet within Google index. Among its coolest features, I enjoyed a really high speed of its competitive keyword research. Everything was running at ease and in a truly intuitive way. With SECockpit, every novice seller on Amazon can quickly understand what works well and what should be amended or probably revised – according to the best keyword findings already used by the leading traders in your product category on Amazon, and probably on any other popular ecommerce platform like eBay, Walmart, etc.