What are the practical Amazon tips to find targeted search terms?

The average Amazon revenue for the previous year is $34 billion. Amazon founder Jeff Bezos is recognized as the wealthiest person in the world. These figures continue to grow each month, so it will be a 100% smart decision to start your business on this platform or use it as the additional marketplace. The size of your slice depends on your products visibility on Amazon search results page and your listing conversion. Amazon search engine optimization helps to solve both of these problems. 

To make your listing getting found on Amazon, you should start with comprehensive keyword research. You can do it either manually using Amazon search system, or automatically with the help of third-party keyword research tools. I advise you to use both keyword research methods to get the most accurate data.

How to make your products getting found on Amazon search?

To conduct keyword research on Amazon relying only on your efforts you need to insert the first letters of your targeted search term in Amazon search box. After that, the system will provide you with an automated suggestion based on the popular user queries. Look through these suggestion to distinguish the most relevant ones. Moreover, you should pay your attention to the related products and categories to get more keyword ideas. Targeted search terms can also be incorporated into product titles and descriptions. That is why you should carefully read all relevant listings to distinguish the search terms you may rank for. Using this method, you will find mostly general search terms. However, if you want to get less competitive long-tail keywords, you need to implement automated keyword research tools available on the web. 

Among the automated software designed specifically for Amazon keyword research, I can distinguish the following:

• Keyword Inspector

It is a professional online platform that offers some possibilities to Amazon sellers, including the Trading Keyword Search option. This function gives an opportunity to check the TOP new search terms on a daily or weekly basis. To use this tool you should either purchase credits for the tool you want to use or buy a monthly subscription.

• Keyword Tool

This keyword research tool is designed not only for Amazon keyword research, but also for Google, App Store, and other search engines. A user can easily switch between this platforms. You need to insert your targeted keyword, and the system will provide you with a list of relevant suggestion based on it. If you want to get access to the more advanced features, you can pay for the Keyword Tool Pro For Amazon option. 

• Semalt Amazon SEO

Semalt Amazon SEO is an optimization and keyword research tool at once. It serves to attract targeted traffic from Google search as most sellers start their product research there, and only then transfer to Amazon search engine. It helps to improve your product listing position on search results page by conducting effective link building campaign. Moreover, it provides you with sales-generating keyword suggestions based on market research and competitive analysis. Keyword research processes are running professional Semalt SEO specialists who send you weekly reports. There are no hidden costs or extra charges. Everything you need is to pay for an annual subscription. 

• Google Keyword Planner

Google Keyword Planner can also be used for Amazon listing optimization. It can provide you with data necessary to boost sales of your Amazon inventory. It is free, simple to use and provide you with an ability to download your reports. Implementing this tool, you can monitor and compare keyword trends with Google Keyword Planner to anticipate daily product tendencies. 

How to raise your business conversion rate on Amazon marketplace?

Conversion is when users do find you and decide to become your customers. Of your product listing does not give them a reason to stay, they will be most likely to leave, which means that your product description is not relevant. Amazon will reduce your rank, which means a financial loss for you. That is why you should create your listing for your potential customers, not for robots. Make it descriptive, readable and helpful. Answer all possible user questions in your description and bullets to give them a clear understanding of what they will obtain purchasing your inventory. It is a great art to make an exciting and engaging copy including your targeted search terms in it. Your first optimization task is to make happy both your customers and robots. 

• Title

A title is the most significant part of your listing that helps customers to determine whether they need to follow your product link, or not. Amazon title optimization guidelines are presented on Amazon Seller Central page. I do not want to repeat this information. All you need to know is that your title should be as much descriptive as possible. To my mind, the ideal Amazon title has the following structure - “main search term”+ “brand name” + “3 targeted search terms with the high search volume” + “value proposal” + “quantity or other product features if applicable.” 

• Price

Price serves as an essential ranking factor on Amazon helping sellers to attract more customers and boost their sales. Make sure your price looks believable and correspond to the quality of the products or services you provide. To attract more customers, you should provide them with a price a little bit lower than the market average. For instance, you can provide them with a $10 discount if they make a purchase right now. It is a smart idea to limit the time of your discount proposal. Another smart marketing trick is to create coupon codes for modest discounts to reward buying multiple units. Price slashing is a good initiative in moderation, but you need to make sure the deal does not call the value into question or devalue your brand.

• Photos

Your title optimization helps customers to find you on the search results page, but your product photos make them click on your listing instead of others. Amazon gives you an opportunity to upload seven photos of your product. Do not lose your selling opportunities and use all of them properly to win more sales. Your primary product image should be on white background. The selling item should fill not less than 85% of the frame. The main image should be followed by three different detail images on white. These photos give you an opportunity to show off all product features, its texture, and real size. After that, you need to upload other three images with lifestyle or benefit shots. It may take the photos of people who use your inventory, evident product benefits, etc.