Can you show me a smart way of Amazon product listing optimization?

First of all, let’s face it – the only smart way of handling Amazon product listing optimization is keeping a healthy balance between providing a good shopper experience (customer satisfaction, competitive pricing, clean sales history, proper product categorization, etc.) and the main technical aspects of content SEO. Most commonly, every businessman selling on Amazon needs product listing optimization strategy to be carried out for the main sections of the seller page, such as Product Title, Bullet Points, Product Description, Supportive Images, as well as Backend Keyword Section. So, below I’m going to focus particularly on the major aspects of Amazon product SEO and content optimization, which should be known be every smart guy selling on that world’s largest ecommerce marketplace. Ultimately, your mission is to become a fully successful big-time seller, who can quickly make the right decisions – all you need there is just to attract as many browsing shoppers as possible, and finally, develop them into the real buyers making frequent purchases with you.

Tier One: SEO Targets

But before we start, you should know what exactly your Amazon product listing optimization is needed for. Arguably, there are three primary SEO targets for you to start optimizing for:

• Broader exposure to a precisely targeted product search.
• Better online visibility for the main keywords and long-tail search queries.
• Higher relevance to top popular shopper requests within your product category.
• Greater CTR and more user conversions that drive ultimate sales.

Now let’s quickly run through the main pieces of Amazon product listing optimization, and the main things for you to keep in mind from the very beginning of the process. Put simply, there are a few ranking factor observations made by the expert sellers and SEO enthusiasts – and while they’re delivering a seemingly measurable impact on the whole ecommerce ranking potential, they are still far from being voiced by Amazon’s officials. The following “anecdotal” factors of Amazon product listing optimization are too often underestimated by the lion’s share of novice merchants, and sometimes are bringing mess even to big-time sellers running their business over there for some years already. 

Tier Two: Hidden Factors

So, let me pronounce it once again – these ranking factors, which have never been documented (at least as directly) should be considered as well:

1. FBA – taken in general, there is a seemingly measurable correlation between search ranking positions seen for all product offers carried out directly by Amazon sellers, and common ranking potential that falls particularly to those items on sale that are to be fulfilled by Amazon marketplace itself.

2. Brand – product brand name coupled with the main keywords usually has a definitely higher chance of getting an increased ranking in organic search. Apparently, as a result of more live shoppers using a more precisely targeted search term, which often carries an exact match with its brand name.

3. Name – much like with the previous assumption, the seller name may sometimes give a quite considerable spur to organic traffic gains. Of course, given that it contains at least one main target keyword relevant to the product itself, or the item category.

4. Images – image count, quality visual representation and zoom option available for your product listings is exactly what makes the real foundation for your conversion progress. It means that there is a positive correlation with the search ranking of the product as well.