How to optimize Amazon listing for SEO best way possible?

Why your Amazon listing should be SEO-optimized?

While this crowded ecommerce marketplace is known to be offering over 488 million products, it has myriads of potential buyers looking for available items over there. That’s why to get noticed over there your Amazon listing should be SEO-optimized well. Otherwise, your items offered for sale on Amazon will never catch any real buyer’s attention, right? 

Taken in general, there are several main factors that can help your product listings rank better in Amazon search. Here is what mainly makes every Amazon listing optimized for SEO in full:

• Individual item optimization by the core listing sections, such as Product Title, Product Description, and the list of Bullet Points;
• Customer Review count and their frequency of generation or/and revision handled manually;
• Rate of Conversions (otherwise, how many listing visitors were converted into the real buyers);
• Actual amount sold, and the frequency of successful deals calculated for your own Product Listings.

Tips and Tricks for Getting Amazon Lusting SEO-optimized

Tier One: Competitive Research

It’s a no-brainer, but it would be a good idea to differentiate your product – just spying on your closest niche or category competitors to see what’s working for them, and what should be avoided at the same time. So, running a little competitive research is a nice place for you to have a kickstart with Amazon listing SEO. The thing is that you actually don’t need to look at any top sellers in your niche or product category. You’d better focus on the product titles, product descriptions and the lists of bullet points used by your most successful opponents over there. Doing so, you are likely to get a solid idea and valuable insight on which keywords and search phrases will serve you best as well. To get an overall understanding of the best competitive advantages used by your closest market rivals, you can use some online helpers like Google Keyword Planner (basic research for relevant keywords), Scope (competitive research with top-performing keyword suggestions grabbed directly from your competitor’s product listings), as well as Keyword Inspector (the whole toolkit to see exactly which keywords your closest rivals rank for).

Tier Two: Your Own Keyword Research

Once you got a big picture of Amazon listing SEO handled by your marker rivals over there, it’s time to run your own keyword research. I recommend starting with shaping the main checklist of top relevant keywords and the other long-tail phrases frequently used by the live active shoppers for product search. The thing is that most commonly, the lion’s share of the users making purchases on Amazon isn’t actually coming over there just to browse. I mean that they typically come to Amazon search already having a certain item in mind. So, all you need is to let the search bar serve them for that purpose. And that’s why choosing the right search terms is probably the most important part of the whole doing. To complete the task, I recommend running your own keyword research using one of the following specifically tailored software tools and online frameworks: Scope, AMZ Tracker, Unicorn Smasher, Merchant Words, etc. All of them are use-proven, so it’s actually only up to you to decide which one to pick.