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Quelles techniques de construction de liens seront utiles en 2018?

On s'attend à ce qu'une série de nouvelles règles de construction de liens soient appliquées l'année suivante. Cependant, les fondamentaux resteront les mêmes. L'année qui vient nous apportera les transformations numériques importantes et les nouvelles tendances d'optimisation. L'intelligence artificielle affectera l'ensemble du monde de l'optimisation des moteurs de recherche, nécessitant de nouvelles approches à la fois pour le référencement mobile et de bureau et la conception de sites Web. Les webmasters devront chercher de nouvelles façons de générer des prospects. On s'attend également à ce que l'algorithme de classement mobile de Google modifie de façon significative votre présentation actuelle sur le marché numérique et apporte des ajustements au monde du SEO.

Cet article est conçu pour montrer aux lecteurs comment le marché numérique va changer au cours de la prochaine année et ce que nous devons attendre de ces changements.

seo backlinks 2018

Backlinks comme moteur de SEO en 2018

Au cours des dernières années, les règles de construction de liens ont été modifiées plusieurs fois. Cependant, les fondamentaux restent toujours les mêmes. L'objectif principal de l'optimisation des moteurs de recherche est toujours de fournir un contenu basé sur la recherche et informatif aux lecteurs. Si votre contenu vaut la peine d'être lu, il sera probablement partagé entre les utilisateurs qui vous apporteront un jus de lien organique.

Backlinks restera un moteur d'optimisation des moteurs de recherche en 2018 et au-delà. Des backlinks de qualité associés à une structure et à une conception de site Web bien optimisées apporteront un trafic ciblé vers votre site et la destination préférée des utilisateurs du site Web d'entreprise. Google déterminera la qualité et la pertinence de votre site, en fonction de l'autorité des sites Web dont proviennent vos liens. Cette approche reste stable depuis la dernière mise à jour de Google Panda.

Tendance attendue de la construction de liens en 2018

  • Backlinks déterminera la réputation, l'autorité et la crédibilité de votre site;
  • Tout le marketing numérique dépendra de la qualité du contenu.
  • La concurrence deviendra plus forte que de nos jours;
  • La pertinence des mots-clés est d'une grande importance.
  • Le jus de lien ne devrait provenir que de sites Web dignes de confiance.

seo backlinks

Des moyens à l'épreuve du futur pour construire des backlinks de qualité

Nous sommes encore loin de 2018, mais vous devriez déjà connaître quelques changements futurs expérience d'aller de l'avant. Vous devez savoir quelles stratégies de création de liens seront puissantes pour votre entreprise et ce que vous devez cesser de mettre en œuvre à des fins de promotion. Les stratégies suivantes de création de liens à l'épreuve du temps vous aideront à suivre les importantes mises à jour du marketing numérique.

  • Construisez votre lien manuellement

De nos jours, beaucoup de webmasters et de spécialistes SEO vont automatiser leurs procédures de création de liens. Bien sûr, cela peut vous faire économiser beaucoup de temps, mais cela n'apportera pas les mêmes résultats positifs que vous pouvez tout faire manuellement. Je vous conseille de ne pas automatiser vos procédures de publipostage en utilisant des lettres de formulaire créées par un programme. Ces courriels n'attireront pas l'attention des utilisateurs et créeront une fausse impression au sujet de votre marque. Au lieu de cela, écrivez vos emails, en mettant votre âme dans chacun. Cependant, il n'est pas interdit d'utiliser un schéma général à cette fin.

  • Mettre l'accent sur la qualité de votre contenu

En 2018 le contenu restera pour jouer le rôle le plus important dans le référencement. Donc, avant de commencer à chercher les endroits potentiels pour mettre un backlink sur, assurez-vous que vous avez une raison pour laquelle ils devraient vous lier en premier lieu. Le contenu est toujours un bon endroit pour commencer votre processus d'optimisation de site Web. Pour que les gens remarquent votre marque, vous devez créer des articles de haute qualité et axés sur la recherche qui ont une certaine valeur pour les lecteurs.

Ivan Konovalov
Thank you all for reading my article on SEO backlinks in 2018. I'm looking forward to your comments and thoughts!
Daniel Turner
Great article, Ivan! I found it very informative and well-explained. Backlinks are indeed crucial for SEO, and your tips for link building are valuable. Thanks!
Ivan Konovalov
Thank you, Daniel! I'm glad you found the article helpful. Quality is definitely key when it comes to backlinks.
Emily Anderson
Ivan, your article opened my eyes to some new strategies for link building. I appreciated the emphasis on quality over quantity. Keep up the good work!
Ivan Konovalov
Thanks, Emily! I'm thrilled that you found some new strategies in the article. Always aim for high-quality backlinks for better SEO results.
Michael Richards
Ivan, I enjoyed reading your article. The SEO landscape is always changing, and it's good to get some updated insights. Thanks for sharing!
Ivan Konovalov
Thank you, Michael! Indeed, staying updated with the latest SEO trends is crucial for success.
Olivia Gomez
Ivan, your article was spot on! I like how you emphasized the importance of natural and organic backlinks. Quality always wins over spammy tactics. Well done!
Ivan Konovalov
Thanks, Olivia! I truly believe that organic backlinks are the way to go for long-term SEO success.
Sophia Roberts
Ivan, excellent article! The information you shared about anchor text diversity was very insightful. Keep up the great work!
Ivan Konovalov
Thank you, Sophia! Anchor text diversity is indeed an important aspect of backlink building. I appreciate your feedback!
David Mitchell
Ivan, your article helped me understand the importance of creating valuable content for attracting natural backlinks. Thanks for the guidance!
Ivan Konovalov
You're welcome, David! Valuable content is the foundation for attracting quality backlinks. Glad the article could provide guidance!
Emma Thompson
Ivan, thanks for the article. Is it recommended to use any specific tools for analyzing backlinks? Any suggestions?
Ivan Konovalov
Thanks, Emma! Yes, there are many tools available for backlink analysis. Some popular ones include SEMrush, Ahrefs, and Moz. Check them out!
Sarah Davis
Ivan, your article was comprehensive and well-researched. I appreciate the practical tips on building backlinks. Keep up the great work!
Ivan Konovalov
Thank you, Sarah! I'm glad you found the article helpful. Feel free to reach out if you have any further questions.
Ryan Johnson
Ivan, great job with the article! Do you think social media backlinks have any significant impact on SEO?
Ivan Konovalov
Thanks, Ryan! Social media backlinks can contribute to a strong online presence but their direct impact on SEO is debatable. They indirectly help with brand exposure and potential traffic generation.
Liam Wilson
Ivan, your article provided valuable insights into the do's and don'ts of backlink building. Thanks for sharing your expertise!
Ivan Konovalov
You're welcome, Liam! I'm glad you found the insights valuable. Don't hesitate to ask if you have any specific questions.
Jennifer Lee
Ivan, your article was clear and concise. It helped me understand the importance of natural backlinks over artificial ones. Keep up the good work!
Ivan Konovalov
Thank you, Jennifer! Natural backlinks are indeed more beneficial for long-term SEO success. I appreciate your feedback!
Emily Johnson
Ivan, your article was an excellent read! I learned a lot about the importance of link relevancy in SEO. Thank you!
Ivan Konovalov
Thanks, Emily! Link relevancy plays a significant role in SEO. Glad the article could provide valuable insights!
Charlotte Brown
Ivan, your article was informative and well-structured. It made me realize the importance of monitoring backlinks regularly. Thank you!
Ivan Konovalov
Thank you, Charlotte! Regular backlink monitoring is essential for maintaining a healthy link profile. I'm glad you found the article helpful!
Ethan Thompson
Ivan, your article provided practical tips for building high-quality backlinks. I'll definitely implement these strategies. Thanks!
Ivan Konovalov
You're welcome, Ethan! Implementing these strategies will definitely improve your backlink profile. Let me know if you need further assistance!
Daniel Turner
Ivan, thanks for the informative article! How would you recommend building backlinks for a new website or blog with limited content?
Ivan Konovalov
Thanks, Daniel! For a new website/blog, focus on creating high-quality content and promoting it through social media and networking. Guest posting on relevant websites can also be helpful.
Sophia Roberts
Ivan, your article provided great insights into the guest posting strategy for building backlinks. Thanks for sharing your knowledge!
Ivan Konovalov
You're welcome, Sophia! Guest posting can be a powerful way to build backlinks and increase brand exposure. Let me know if you have any further questions!
Sarah Davis
Ivan, I have a question regarding outreach for backlink building. How important is personalization in outreach emails?
Ivan Konovalov
Thanks for your question, Sarah! Personalization is crucial in outreach emails for building backlinks. It shows that you've done your research and increases the chances of a positive response. Generic mass emails are often ignored.
Ryan Johnson
Ivan, I enjoyed your article! Are there any specific techniques or tools you recommend for finding relevant websites for backlink building?
Ivan Konovalov
Thank you, Ryan! One effective technique is using advanced search operators on search engines. As for tools, SEMrush and Ahrefs provide comprehensive features for finding relevant websites.
Olivia Gomez
Ivan, your article highlighted the importance of avoiding link schemes. I completely agree with your points. Thanks for the valuable insights!
Ivan Konovalov
Thank you, Olivia! Link schemes can have severe consequences on SEO. It's always better to focus on building natural, high-quality backlinks. I appreciate your feedback!
David Mitchell
Ivan, thanks for the article! Is it advisable to focus on obtaining backlinks from high authority websites only?
Ivan Konovalov
Thanks for your question, David! While backlinks from high authority websites are valuable, a diverse backlink profile with a balance of authority and relevance is ideal. Don't solely focus on high authority sites.
Emma Thompson
Ivan, your article was enlightening. What are your thoughts on using directories for backlink building?
Ivan Konovalov
Thanks, Emma! Directories can still be beneficial if they are reputable and relevant to your industry/niche. However, focus on quality directories rather than low-quality ones for better results.
Emily Johnson
Ivan, your article provided clear explanations on the differences between dofollow and nofollow links. It's important to understand their impact. Thank you!
Ivan Konovalov
You're welcome, Emily! Understanding the differences between dofollow and nofollow links can help in building a well-rounded backlink profile. I'm glad you found the explanations clear!
Jennifer Lee
Ivan, thanks for sharing your knowledge in the article. Do you have any tips on how to recover from a Google penalty related to backlinks?
Ivan Konovalov
Thanks, Jennifer! Recovering from a Google penalty requires identifying and disavowing toxic backlinks, improving content quality, and submitting a reconsideration request. It can be a lengthy process, but it's possible to recover.
Ethan Thompson
Ivan, your article was insightful! How important is anchor text optimization in backlink building?
Ivan Konovalov
Thank you, Ethan! Anchor text optimization is important as it helps search engines understand the context of the linked page. However, avoid over-optimization and keep it natural.
Daniel Turner
Ivan, your article answered many of my questions regarding backlinks. Is it advisable to buy backlinks for SEO purposes?
Ivan Konovalov
Thanks, Daniel! Buying backlinks is a violation of search engine guidelines and can lead to penalties. It's always better to focus on building quality backlinks through legitimate strategies.
Sophia Roberts
Ivan, your article was helpful! How long does it typically take to see the impact of backlinks on SEO rankings?
Ivan Konovalov
Thank you, Sophia! The impact of backlinks on SEO rankings can vary. It can take weeks or even months to see noticeable changes. Patience and consistency are key.
Sarah Davis
Ivan, your article was well-written! Are there any specific metrics to consider when evaluating the quality of a backlink?
Ivan Konovalov
Thanks, Sarah! Yes, there are several metrics to consider when evaluating backlink quality, including domain authority, relevancy, traffic, and the presence of spammy or toxic backlinks.
Ryan Johnson
Ivan, your article was incredibly informative! Can guest posts on low-quality websites harm SEO?
Ivan Konovalov
Thanks, Ryan! Yes, guest posts on low-quality websites can potentially harm SEO if they are associated with spammy or irrelevant content. Choose reputable websites for guest posting.
Olivia Gomez
Ivan, thanks for sharing your expertise! How important is keyword optimization when building backlinks?
Ivan Konovalov
You're welcome, Olivia! While keyword optimization can be beneficial, it's essential to keep it natural and not over-optimize. Focus on providing valuable content and let the backlinks come naturally.
David Mitchell
Ivan, your article touched upon competitor analysis for backlink building. Could you provide some tips on how to conduct effective competitor analysis?
Ivan Konovalov
Thanks for your question, David! Effective competitor analysis involves identifying your top competitors, analyzing their backlink profiles, finding opportunities they may have missed, and learning from their success strategies.
Emma Thompson
Ivan, your article was insightful! Is it advisable to include backlinks in every blog post or web page?
Ivan Konovalov
Thank you, Emma! It's not necessary to include backlinks in every blog post or web page. Focus on adding relevant and valuable links that enhance the overall user experience.
Emily Johnson
Ivan, your article on backlink building was comprehensive. Can you recommend any strategies for earning backlinks from influential bloggers?
Ivan Konovalov
Thanks, Emily! Building relationships with influential bloggers involves reaching out with personalized emails, showcasing your value, and offering collaboration or guest posting opportunities. Authentic connections can lead to valuable backlinks.
Charlotte Brown
Ivan, your article was clear and actionable! Are there any common mistakes people make when building backlinks?
Ivan Konovalov
Thank you, Charlotte! Common mistakes in backlink building include focusing on quantity over quality, using spammy tactics, neglecting relevancy, and not monitoring the backlink profile regularly.
Ethan Thompson
Ivan, your article provided great insights! Are there any specific strategies for building backlinks for local SEO?
Ivan Konovalov
Thanks, Ethan! Local SEO backlink building can involve listing your website in local directories, connecting with local influencers, and getting featured in local news or business websites.
Daniel Turner
Ivan, thanks for the informative article! How can one track the success of their backlink building efforts?
Ivan Konovalov
You're welcome, Daniel! Tracking backlink building success can be done through website analytics tools, monitoring rankings, and keeping an eye on the overall improvement in organic traffic and conversions.
Sophia Roberts
Ivan, thanks for sharing your knowledge! What are your thoughts on using infographics as a strategy for obtaining backlinks?
Ivan Konovalov
Thanks, Sophia! Infographics can be a powerful content format for backlink building. They're highly shareable and can attract natural backlinks if they provide valuable and visually appealing information.
Sarah Davis
Ivan, your article was well-researched! What are your suggestions for conducting a successful outreach campaign for backlink building?
Ivan Konovalov
Thank you, Sarah! Successful outreach campaigns involve personalization, offering something of value, building genuine relationships, and following up regularly. Persistence is key!
Ryan Johnson
Ivan, your article provided valuable insights into backlink building! How can one recover from a negative SEO attack targeting backlinks?
Ivan Konovalov
Thanks, Ryan! Recovering from a negative SEO attack targeting backlinks involves identifying and disavowing toxic links, strengthening website security, and monitoring the backlink profile regularly to ensure no new harmful links are being added.
Olivia Gomez
Ivan, your article was excellent! Can obtaining backlinks from press releases improve SEO?
Ivan Konovalov
Thank you, Olivia! While press releases can generate brand exposure and potential traffic, their direct impact on SEO is limited. However, they can indirectly contribute to SEO by attracting natural backlinks.
Liam Wilson
Ivan, thanks for the informative article! How can social media be utilized effectively for backlink building?
Ivan Konovalov
You're welcome, Liam! Social media can be utilized for backlink building by sharing valuable content, engaging with influencers and communities, and promoting your website/blog. It helps in increasing brand exposure and potential backlink opportunities.
Jennifer Lee
Ivan, thanks for sharing your expertise! What are your thoughts on guest blogging as a backlink building strategy?
Ivan Konovalov
Thanks, Jennifer! Guest blogging can be an effective strategy for building backlinks and increasing brand exposure. It allows you to reach new audiences and showcase your expertise in different platforms.
Emily Johnson
Ivan, your article was insightful and well-structured. Do you recommend any specific tools for tracking backlinks?
Ivan Konovalov
Thank you, Emily! Some popular tools for tracking backlinks include SEMrush, Ahrefs, Moz, and Majestic. These tools provide comprehensive features for monitoring backlinks and analyzing the overall link profile.
Charlotte Brown
Ivan, your article provided practical tips for backlink building! Do you think link building will continue to remain important in the future of SEO?
Ivan Konovalov
Thanks, Charlotte! Yes, I believe link building will continue to play a crucial role in the future of SEO. While the strategies and approaches may evolve, high-quality backlinks will remain an important ranking factor.
Ethan Thompson
Ivan, your article was a great read! How can one earn backlinks from authoritative websites in their industry?
Ivan Konovalov
Thank you, Ethan! Earning backlinks from authoritative websites requires building relationships, creating valuable content, positioning yourself as an expert, and reaching out with personalized outreach emails. Consistency and providing value are key!
Daniel Turner
Ivan, thanks for the informative article! What are your thoughts on using automated tools for backlink building?
Ivan Konovalov
Thanks for your question, Daniel! Automated tools for backlink building can be tempting, but they often result in low-quality and spammy links. Manual, personalized efforts yield better results in the long run.
Sophia Roberts
Ivan, your article was comprehensive and insightful! Can obtaining backlinks from relevant forums positively impact SEO?
Ivan Konovalov
Thank you, Sophia! Obtaining backlinks from relevant forums can positively impact SEO by increasing brand exposure and creating authority within the community. However, focus on forums with valuable discussions and avoid self-promotion.
Sarah Davis
Ivan, your article provided valuable tips for backlink building! How can one handle negative SEO attacks targeting their backlinks?
Ivan Konovalov
Thanks, Sarah! Handling negative SEO attacks targeting backlinks involves identifying and disavowing toxic links, monitoring the backlink profile regularly, and strengthening website security to prevent future attacks.
Ryan Johnson
Ivan, your article was informative and to the point! Are paid backlinks worth considering for SEO purposes?
Ivan Konovalov
Thank you, Ryan! Paid backlinks go against search engine guidelines and can have negative consequences on SEO. It's always better to focus on building high-quality backlinks through legitimate strategies.
Olivia Gomez
Ivan, your article was eye-opening! Are there any alternative strategies for building backlinks besides guest blogging?
Ivan Konovalov
Thanks, Olivia! Besides guest blogging, other strategies for backlink building include creating valuable resources, participating in industry-specific communities and discussions, offering testimonials, and conducting original research to earn backlinks naturally.
Liam Wilson
Ivan, your article was incredibly helpful! Can backlinks from social bookmarking sites positively impact SEO?
Ivan Konovalov
You're welcome, Liam! Backlinks from social bookmarking sites can contribute to SEO by increasing brand exposure and potential referral traffic. However, their direct impact on search engine rankings is debatable.
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