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Quelles sont les opportunités parfaites pour augmenter les backlinks?

La construction de liens fait partie intégrante de toute campagne d'optimisation, car les liens externes apportent du trafic et des revenus à un site Web et augmentent son autorité aux yeux des moteurs de recherche. Les backlinks servent de votes pour les affaires en ligne, et s'ils proviennent de sources web faisant autorité, ils deviennent automatiquement plus puissants et donnent plus de valeur à votre site. Backlinks peut augmenter l'autorité et la fiabilité de votre page afin que vous puissiez apparaître au TOP du SERP pour les termes de recherche ciblés.

Cependant, dans le monde réel, tous les backlinks ne sont pas créés de manière égale. C'est pourquoi de nombreux propriétaires de sites Web se demandent comment augmenter le nombre de backlinks de qualité à leurs sites Web. Les backlinks qui proviennent de sites réputés faisant autorité et entourés de contenu de recherche utile sont plus susceptibles d'apporter un trafic durable qui se développe avec votre entreprise. Lorsque vous développez votre campagne de création de liens, vous devez connaître les méthodes que vous devez éviter pour éviter les pénalités Google et le classement de votre site.

how to increase backlinks

Consignes aux webmasters de Google

Avant de commencer à chercher l'opportunité de créer des backlinks de qualité sur votre site, vous devez consulter les consignes aux webmasters de Google. à vous quels sont les backlinks de haute qualité et quelles pratiques de construction de lien que vous n'avez pas besoin d'inclure dans votre campagne d'optimisation. Google recommande vivement d'éviter les liens externes de type spam et de mauvaise qualité. Pour pénaliser ceux qui ne respectent pas ces consignes, Google a mis en place une mise à jour de Penguin qui a dégradé les sites ayant participé à des activités frauduleuses de création de liens.

Les techniques de construction de liens de spam suivantes que Google déclare explicitement éviter:

  • le manque de contenu original ou très peu de contenu;
  • les liens sont cachés dans un texte, tel que du texte dans la taille de police;
  • dissimuler ou tromper les moteurs de recherche et les utilisateurs.

Je vous recommande fortement de rester loin de ces pratiques frauduleuses et de ne pas coopérer avec les sources Web qui les exécutent pour éviter que les liens soient étiquetés comme spam.

Désavouer les backlinks de faible qualité

Pour améliorer la qualité de votre profil de backlinks, vous ne pouvez pas sous-estimer la puissance de l'outil Google Disavow. Désavouer les backlinks de qualité vous permet d'éviter d'être associé à des sites Web de spammeurs..Les backlinks de mauvaise qualité qui pointent vers votre site peuvent apparaître dans des circonstances différentes. Parfois, les backlinks spam peuvent survenir en raison des actions de votre concurrent contre votre site. De plus, cela arrive aussi lorsque de vieux backlinks deviennent indisponibles à cause d'un rebranding de site web. Google explique comment désavouer les backlinks, afin qu'ils n'affectent pas vos classements. Dès que vous avez identifié quels backlinks doivent être désavoués, vous devez créer un fichier avec la liste obtenue et le télécharger sur Google Webmaster Tool.

Maintenant, vous savez quels backlinks vous devez éviter et comment le faire avec l'aide de Google, afin que vous puissiez apprendre les bonnes techniques pour améliorer les classements de votre site et créer plus de backlinks de qualité sur des sites externes.

Comment augmenter le nombre de backlinks de qualité?

  • Lacunes de recherche dans le contenu du site

N'arrêtez pas de développer de nouvelles idées de contenu car il existe toujours de bonnes opportunités qui peuvent vous aider à générer de nouveaux backlinks de qualité. Vous devez trouver les lacunes de contenu sur votre site et toujours être au courant de la nouvelle. Il existe des options pour rechercher des lacunes dans le contenu du site qui peuvent être aussi exhaustives que d'effectuer un audit complet du site où vous utilisez des outils d'optimisation de moteur de recherche pour répertorier toutes vos URL ou regarder des catégories de contenu pour observer ce que vous n'avez pas encore mentionné.

Pour trouver de nouvelles opportunités de contenu, vous pouvez utiliser différents outils de recherche de mots clés professionnels. Je recommande d'utiliser Moz Pro et  Semalt Auto SEO . À l'aide de ces outils, vous pouvez mesurer les classements pour des pages particulières contenant des mots clés ciblés et le volume de recherche mensuel pour ces termes de recherche.

Dès que vous avez découvert vos statistiques sur les mots clés actuels, vous pouvez commencer à rechercher des mots clés associés. De nouveaux mots clés pertinents vous donneront l'occasion de créer du nouveau contenu pour votre site. Assurez-vous que les mots-clés que vous avez sélectionnés sont au maximum pertinents pour votre créneau de marché et ont un volume de recherche élevé (au moins 1 000 par mois). Cependant, ces termes de recherche ne devraient pas être trop compétitifs car vous ne pourrez pas les utiliser à votre avantage..

  • Rechercher des sites Web hautement autoritaires

Pour augmenter votre puissance de backlinks, vous devez rechercher des sites Web faisant autorité dans votre créneau. Ces sites ne devraient pas être des concurrents directs de votre entreprise en ligne, mais au moins partiellement liés à votre industrie. Ces backlinks peuvent vous aider à attirer des clients potentiels, augmenter le PageRank et améliorer la notoriété de votre marque. Vous pouvez vérifier la popularité d'un site Web, le rang, le nombre moyen de visiteurs et d'autres mesures en utilisant  Semalt Website Analyzer . Vous devez accorder une attention particulière aux indicateurs clés qui montrent si les sites Web seront utiles pour augmenter les backlinks et les classements de pages ou non.

increase backlinks

Vous devez accorder une attention particulière aux caractéristiques du site Web telles que:

  • pourcentage de visiteurs qui visitent un site Web de différentes régions;
  • l'engagement des métriques de base - taux de rebond, temps passé par l'utilisateur sur un site, pages vues quotidiennes et autres;
  • un pourcentage du trafic de recherche organique et du trafic de référence;
  • meilleurs mots-clés des moteurs de recherche.

Ces statistiques vont affiner votre recherche, en vous fournissant une liste des sites Web pertinents les plus pertinents qui ont le plus d'impact dans la génération et la conservation de backlinks pour votre site.

  • Ramasser les idées de contenu

Maintenant, quand vous avez obtenu une liste des sources Web faisant autorité les plus appropriées, il est temps de gagner des backlinks d'eux en fournissant passionnante et contenu basé sur la recherche. L'objectif principal de faire apparaître votre contenu sur d'autres sites Web de qualité reconnus est d'améliorer la notoriété de votre marque et de la diffuser auprès du nouveau public ciblé.

Si vous décidez d'envoyer votre contenu à des fins de création de liens vers d'autres sites partenaires, assurez-vous qu'il correspond aux directives d'affichage des invités et correspond aux besoins de votre audience. Vous pouvez placer d'autres idées de contenu de sites Web ou soumettre des messages d'invité.

Ainsi, si vous publiez du contenu de recherche de qualité avec un lien d'ancrage pertinent vers votre domaine, vous augmenterez le trafic vers votre site et augmenterez votre réputation en tant que leader d'opinion parmi vos clients potentiels, vos prospects payants.

Nelson Gray
Thank you all for reading my article on link building! I hope you found it helpful. If you have any questions or comments, feel free to ask.
Mark Thompson
Great article, Nelson! The tutorial was comprehensive and easy to follow. Thanks for sharing your expertise.
Nelson Gray
Thank you, Mark! I'm glad you found the tutorial helpful. If you have any specific questions or need further clarification on any point, please let me know.
Amy Smith
I have been struggling with building backlinks for my website. This tutorial provided some great insights. Thanks, Nelson!
Michael Johnson
Nelson, your tutorial was fantastic! I followed your strategies and saw a significant improvement in my website's backlink profile. Thank you!
Nelson Gray
That's wonderful to hear, Michael! I'm thrilled that my tutorial helped you improve your backlinks. Keep up the good work!
Emily Davis
I appreciated the step-by-step approach in your tutorial, Nelson. It made the whole process of building backlinks seem less overwhelming. Thank you!
Lisa Hernandez
Nelson, your tutorial was informative and practical. It gave me a clear roadmap for building quality backlinks. Thank you for sharing your knowledge!
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I've been looking for a reliable link building tutorial, and yours exceeded my expectations, Nelson. The tips you shared were valuable, and I can't wait to implement them. Thank you!
Diane Thompson
Nelson, thank you for this tutorial! It was exactly what I was looking for. I had some difficulties with backlinks before, but now I feel more confident in my approach.
Sarah Lewis
I've been struggling to understand how link building works, but your tutorial made it clear and actionable. Thank you, Nelson!
Nelson Gray
You're welcome, Sarah! I'm glad my tutorial helped you understand link building better. If you have any further questions, don't hesitate to ask.
Peter Johnson
Nelson, your tutorial was spot on! I've been trying to increase my backlinks, and your strategies have been a game-changer. Thanks a lot!
Linda Brown
Thank you, Nelson, for the insightful tutorial! It has given me a solid understanding of link building and how to improve my website's SEO. Much appreciated!
Robert Wilson
Nelson, your tutorial was excellent! Your advice on building backlinks naturally and avoiding spammy practices is valuable. Thank you for sharing your expertise!
Karen Davis
I stumbled upon your tutorial, Nelson, and I'm grateful for it. It has guided me in the right direction when it comes to building backlinks. Thank you!
Michaela Thompson
Nelson, I've been struggling with link building, but your tutorial shed light on many aspects I was unaware of. Thank you for sharing your knowledge!
Nelson Gray
You're welcome, Michaela! I'm glad my tutorial helped you gain new insights into link building. If you have any specific questions, feel free to ask.
Alex Miller
Nelson, your tutorial was a treasure chest of valuable information. It's amazing how effective link building can be when done right. Thank you!
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Your link building tutorial was exactly what I needed, Nelson. It has helped me improve my organic search rankings and attract more targeted traffic. Thank you!
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Nelson, your tutorial provided valuable insights on building backlinks. It's great to have a clear understanding of how to enhance my website's visibility. Thank you!
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Thank you, Nelson, for the valuable insights you shared in your link building tutorial. It has been an essential resource in my SEO efforts. Highly appreciated!
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Nelson, your tutorial on link building was enlightening. The strategies you outlined are practical and effective. Thank you for sharing your expertise!
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I've been struggling with building backlinks for my website, but your tutorial has provided me with valuable insights and actionable steps. Thank you, Nelson!
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Nelson, your link building tutorial was fantastic! It has helped me improve my website's SEO, and I've seen a significant increase in organic traffic. Thank you!
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Thank you, Nelson, for sharing your expertise on link building. Your tutorial has helped me attract more organic traffic to my website. Highly appreciated!
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Nelson, your tutorial on link building was incredibly insightful. It has given me a clear roadmap to enhance my website's SEO. Thank you for sharing your expertise!
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Nelson, your link building tutorial was a goldmine of information. It has helped me optimize my website's SEO and attract more organic traffic. Thank you!
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Thank you, Nelson, for your comprehensive tutorial on link building. It has been an invaluable resource in my SEO journey. Highly appreciated!
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Your link building tutorial was exceptional, Nelson. It has given me the insights and tools to generate high-quality backlinks. Thank you!
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I've tried various link building strategies before, but your tutorial has provided me with a systematic approach that actually works. Thank you, Nelson!
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Thank you, Nelson, for the valuable insights you shared in your link building tutorial. It has helped me improve my website's organic search rankings. Highly appreciated!
Samuel Wilson
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Charlotte Johnson
Thank you, Nelson, for the comprehensive link building tutorial. It has been instrumental in improving my website's organic search rankings. Highly grateful!
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Victoria Thompson
I've been struggling with building backlinks, but your tutorial has given me a clear understanding of the process. Thank you, Nelson!
William Brown
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Thank you, Nelson, for the valuable insights you provided in your link building tutorial. It has helped me improve my website's visibility and attract organic traffic. Highly appreciated!
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Your tutorial on link building was exactly what I needed, Nelson. It has helped me improve my website's organic search rankings. Thank you!
Natalie Wilson
Nelson, your tutorial on link building was incredibly insightful. It has given me a systematic approach to generate high-quality backlinks. Thank you!
Thomas Thompson
Thank you, Nelson, for your comprehensive tutorial on link building. It has been an invaluable resource in improving my website's organic search rankings. Highly appreciated!
Amelia Davis
Your link building tutorial was outstanding, Nelson. It has given me a clear understanding of how to enhance my website's visibility. Thank you!
Daniel Wilson
Nelson, your tutorial on link building was exceptional. It has equipped me with the knowledge and strategies to attract targeted traffic. Thank you!
Grace Brown
I've been struggling with building backlinks for my website, but your tutorial has provided me with a structured approach. Thank you, Nelson!
Robert Davis
Thank you, Nelson, for your comprehensive tutorial on link building. It has helped me optimize my website's SEO and attract more organic traffic. Highly appreciated!
Charlotte Wilson
Nelson, your tutorial on link building was outstanding. It has helped me understand the importance of high-quality backlinks. Thank you!
Sophia Thompson
Thank you, Nelson, for sharing your expertise on link building. Your tutorial has been an essential resource in my SEO efforts. Highly appreciated!
David Davis
Nelson, your link building tutorial was exceptional. It has helped me enhance my website's authority and increase organic traffic. Thank you!
Emily Johnson
I've implemented the strategies from your link building tutorial, Nelson, and the results are remarkable. Thank you for sharing your knowledge and expertise!
Michael Brown
Your tutorial on link building was incredibly informative, Nelson. It has provided me with actionable steps to improve my website's visibility. Thank you!
Maria Wilson
Thank you, Nelson, for sharing your expertise and insights on link building. Your tutorial has been instrumental in my SEO efforts. Highly appreciated!
Jessica Davis
Nelson, your tutorial has been immensely valuable in guiding my link building efforts. It has helped me attract more organic traffic and increase my website's authority. Thank you!
Sophie Wilson
Thank you, Nelson, for your comprehensive tutorial on link building. It has given me the tools and strategies to enhance my website's visibility. Highly appreciated!
Daniel Thompson
Nelson, your tutorial on link building was exceptional. It has helped me optimize my website's SEO and attract more targeted traffic. Thank you!
Olivia Wilson
I've followed your link building tutorial, Nelson, and the results have been fantastic. Thank you for sharing your knowledge and expertise!
Sophia Davis
Your tutorial on link building was spot on, Nelson. It has given me a clear understanding of how to build high-quality backlinks. Thank you!
James Thompson
Thank you, Nelson, for the comprehensive tutorial on link building. It has been a game-changer in improving my website's organic search rankings. Highly appreciated!
Sarah Wilson
Your link building tutorial was exceptional, Nelson. It has equipped me with the knowledge and strategies to generate high-quality backlinks. Thank you!
Lucas Brown
I've been struggling with building backlinks, but your tutorial has provided me with a clear roadmap. Thank you, Nelson!
Emma Wilson
Thank you, Nelson, for sharing your expertise on link building. Your tutorial has been instrumental in improving my website's visibility and attracting organic traffic.
Mia Davis
Nelson, your link building tutorial was outstanding. It has helped me enhance my website's authority and attract more targeted traffic. Thank you!
Jack Johnson
Your tutorial on link building was excellent, Nelson. It has given me the insights and strategies to optimize my website's SEO. Thank you!
Victoria Wilson
Thank you, Nelson, for your comprehensive tutorial on link building. It has been an invaluable resource in my SEO efforts. Highly appreciated!
Jacob Thompson
Nelson, your tutorial on link building was incredibly informative. It has provided me with actionable steps to increase my website's visibility. Thank you!
Emily Wilson
I've been struggling with building high-quality backlinks, but your tutorial has given me the knowledge and strategies to improve. Thank you, Nelson!
Michael Wilson
Your tutorial on link building was exceptional, Nelson. It has helped me attract more organic traffic to my website. Thank you!
Sophie Brown
Thank you, Nelson, for sharing your expertise on link building. Your tutorial has given me the tools and strategies to enhance my website's visibility. Highly appreciated!
Ryan Thompson
Nelson, your tutorial on link building was fantastic. It has helped me optimize my website's SEO and attract more targeted traffic. Thank you!
Grace Wilson
I've followed your link building tutorial, Nelson, and the results have been remarkable. Thank you for sharing your knowledge and expertise!
Michael Thompson
Your tutorial on link building was incredibly helpful, Nelson. It has provided me with actionable steps to improve my website's visibility. Thank you!
Emily Davis
Thank you, Nelson, for sharing your expertise and insights on link building. Your tutorial has been instrumental in my SEO efforts. Highly appreciated!
Matthew Wilson
Nelson, your link building tutorial has been immensely valuable in guiding my efforts. It has helped me attract more organic traffic and increase my website's authority. Thank you!
Mia Wilson
Thank you, Nelson, for your comprehensive tutorial on link building. It has given me the tools and strategies to enhance my website's visibility. Highly appreciated!
Daniel Davis
Nelson, your tutorial on link building has been exceptional. It has helped me optimize my website's SEO and attract more targeted traffic. Thank you!
Emily Wilson
I've followed your link building tutorial, Nelson, and the results have been fantastic. Thank you for sharing your knowledge and expertise!
Sophia Davis
Your tutorial on link building was spot on, Nelson. It has given me a clear understanding of how to build high-quality backlinks. Thank you!
James Thompson
Thank you, Nelson, for the comprehensive tutorial on link building. It has been a game-changer in improving my website's organic search rankings. Highly appreciated!
Sarah Wilson
Your link building tutorial was exceptional, Nelson. It has equipped me with the knowledge and strategies to generate high-quality backlinks. Thank you!
Lucas Brown
I've been struggling with building backlinks, but your tutorial has provided me with a clear roadmap. Thank you, Nelson!
Emma Wilson
Thank you, Nelson, for sharing your expertise on link building. Your tutorial has been instrumental in improving my website's visibility and attracting organic traffic.
Mia Davis
Nelson, your link building tutorial was outstanding. It has helped me enhance my website's authority and attract more targeted traffic. Thank you!
Jack Johnson
Your tutorial on link building was excellent, Nelson. It has given me the insights and strategies to optimize my website's SEO. Thank you!
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