Stop guessing what′s working and start seeing it for yourself.
Login o registrazione
Q&A
Question Center →

Comment améliorer votre référencement Amazon?

Selon les données statistiques, plus de 55% des utilisateurs qui préfèrent effectuer des achats en ligne se tournent vers la plateforme de trading Amazon pour trouver ce dont ils ont besoin. C'est un point de référence pour les acheteurs de nos jours. Les utilisateurs vérifient d'abord cette plateforme en raison du nombre de raisons évidentes telles que la bonne réputation de ce site Web, la possibilité de comparer les prix et de trouver le meilleur prix sur le Web, la capacité de lire les commentaires des clients, etc. De plus, les utilisateurs savent qu'en cas d'expérience négative avec cette plate-forme, ils obtiendront une compensation complète. Toutes ces caractéristiques rendent Amazon bénéfique pour les acheteurs et les vendeurs. C'est pourquoi si vous souhaitez cibler le plus grand nombre de vos clients potentiels, Amazon est la meilleure plate-forme à ces fins. Pour tirer le meilleur parti de votre annonce sur cette plateforme de trading, vous devrez mettre en place des tactiques d'optimisation des moteurs de recherche pour présenter vos produits et vos activités.

Cet article est conçu pour vous aider à améliorer votre référencement Amazon et rendre vos produits visibles sur cette plus grande plateforme de vente au détail en ligne.

Le principe du classement des produits sur Amazon

Il y a plusieurs facteurs de classement essentiels que vous devez mettre en action pour améliorer votre référencement sur Amazon. Si vous souhaitez créer une liste de produits bien optimisée, vous devez savoir sur quels aspects vous devez vous concentrer.

Selon l'algorithme de classement Amazon A9, un client potentiel voit les données suivantes après une requête de recherche:

  • volume de clic;
  • prix des produits;
  • mots-clés et étiquettes ciblés;
  • disponibilité des produits (actuellement disponible ou en stock);
  • historique des ventes;
  • avis des clients.

Tous ces aspects peuvent être divisés en facteurs de performance et facteurs de pertinence. Le premier groupe d'éléments montre les signaux qu'Amazon utilise pour classer les produits en fonction de l'argent qu'ils vont gagner en le faisant. Les facteurs de pertinence sont la pertinence d'un produit après une recherche d'utilisateur.

Parlons d'abord des facteurs de classement basés sur la performance. Tout d'abord, c'est un taux de conversion..Les conversions sont des facteurs de classement Amazon apparents. Vous pouvez utiliser plusieurs tactiques efficaces pour montrer à Amazon que votre produit se convertit potentiellement bien. Quand il s'agit d'obtenir une image claire des conversions, Amazon est assez difficile. Vous pouvez observer différentes métriques telles que des unités et des sessions, mais pas assez de données pour contrôler toutes les situations.

Vous pouvez trouver vos données conversationnelles en allant à Rapports, puis Rapports commerciaux, Ventes détaillées de pages et enfin Trafic. Ici, vous devez vérifier le pourcentage de session de l'unité ou, en d'autres termes, le nombre de sessions.

Pour améliorer votre classement Amazon, vous devez ajuster votre pourcentage de zone d'achat. Par exemple, vos unités commandées par boîte d'achat signaleront à Amazon que vous convertissez plus.

Vous pouvez affecter le classement basé sur les performances grâce à l'optimisation de vos images et à l'amélioration du prix des produits.


Voyons maintenant les facteurs de classement d'Amazon qui sont basés sur la pertinence. Les facteurs de pertinence portent tous sur la pertinence de la requête de recherche et des informations présentées sur une page.

Pour rendre votre page plus pertinente pour la requête de l'utilisateur, vous devez optimiser le titre de votre fiche produit. Vous devez inclure les mots clés les plus pertinents et ciblés dans votre titre et votre description pour aider vos clients potentiels à trouver vos produits sur une page.

Les éléments essentiels que vous devez inclure dans votre titre sont la marque du produit, la description courte (couleur, taille, matériau, quantité), la ligne du produit et pour qui ce produit est conçu (enfants, adultes, etc. ).

Michelle
Thanks for the informative article, Nik! SEO is crucial for improving product visibility on Amazon. I've found that optimizing product titles and using relevant keywords in the description really helps.
Kevin
Michelle, I couldn't agree more. Including high-ranking keywords in the back-end search terms has also helped me improve my product's visibility. It's an essential step in the Amazon SEO process.
Sophia
Kevin, do you have any tips on finding high-ranking keywords for Amazon SEO?
Nik Chaykovskiy
Thank you, Michelle and Kevin, for your insights! You're absolutely right. Optimizing product titles, descriptions, and back-end search terms are crucial for better Amazon rankings. Also, consider leveraging other SEO techniques like utilizing relevant product images and getting positive customer reviews.
Paul
Sophia, one helpful approach is using Amazon's search suggestions. Just start typing relevant keywords in the search bar, and it will show you popular search queries related to your product. Tools like Semalt's Keyword Planner can also provide valuable insights.
Emma
I've heard that Amazon's A9 algorithm also prioritizes listings with higher conversion rates. Can anyone share tips for increasing conversions?
Nik Chaykovskiy
Emma, you're right. Conversion rate plays a crucial role in Amazon rankings. Focus on improving product images, crafting compelling product descriptions, and providing accurate information. Encouraging positive customer reviews can also boost conversions.
Oliver
Nik, great article! I've recently started using Semalt's SEO tools, and they have been a game-changer for my Amazon business. I highly recommend giving them a try!
Nik Chaykovskiy
Thanks for the kind words, Oliver! I'm glad to hear that Semalt's SEO tools have been helpful for your Amazon business. We strive to provide valuable resources for optimizing online presence and improving rankings on various platforms.
Samuel
Great article, Nik! SEO on Amazon is such an important topic nowadays, especially with the increasing competition. Any tips on how to improve ranking specifically for small businesses?
Emily
I agree with Samuel, Nik. Small businesses are often overshadowed by big brands on Amazon. It would be helpful to know some practical strategies to boost their visibility and sales.
Nik Chaykovskiy
Thank you, Samuel, and Emily! Small businesses can definitely improve their ranking on Amazon. One effective strategy is to optimize product titles and descriptions using relevant keywords. Additionally, enhancing product images and obtaining positive customer reviews can also make a significant impact.
David
I've heard that using Amazon Advertising can also help improve your ranking. Is it true, Nik?
Nik Chaykovskiy
Absolutely, David! Amazon Advertising, such as Sponsored Products or Sponsored Brands, can play a crucial role in improving your visibility and driving more traffic to your products. It's an effective way to increase sales and improve your ranking on the platform.
Sarah
Thanks for the article, Nik! I'm new to selling on Amazon and this information is very valuable. Apart from optimizing listings, are there any off-platform strategies you recommend for improving Amazon ranking?
Nik Chaykovskiy
You're welcome, Sarah! Besides optimizing listings, focusing on building external backlinks to your Amazon product pages can also enhance your ranking. This can be done through content marketing, influencer collaborations, and social media promotion among other techniques.
Michelle
Hi, Nik! I'm curious about the importance of product reviews in Amazon's ranking algorithm. Can having more positive reviews significantly boost your product's position?
Nik Chaykovskiy
Hi, Michelle! Product reviews do play a vital role in Amazon's ranking algorithm. More positive reviews not only build trust among potential customers but also contribute to higher rankings. Encouraging customers to leave honest reviews and promptly addressing any negative feedback is crucial for improving your ranking on Amazon.
Oliver
Nik, do you have any advice on how to handle competitors who use black hat tactics to manipulate Amazon's ranking system? It can be frustrating when others achieve higher rankings unfairly.
Nik Chaykovskiy
Dealing with competitors who use black hat tactics can indeed be challenging, Oliver. The best approach is to focus on legitimate strategies and long-term optimization. Amazon has measures in place to detect and penalize such tactics, so staying within the platform's guidelines is essential for maintaining a fair and sustainable competitive environment.
Daniel
Thanks for the insights, Nik! I feel more confident now in improving my Amazon ranking. It's great to have experts like you who share valuable knowledge. Keep up the excellent work!
Nik Chaykovskiy
You're welcome, Daniel! I'm glad I could help. Thank you all for the engaging discussion and your kind words. If you have any more questions, feel free to ask. Good luck with improving your Amazon rankings!
Nik Chaykovskiy
Thank you all for reading my article on improving your ranking on Amazon! If you have any questions or comments, I'm here to help.
Michael
Great article, Nik! I found it really helpful and informative. I've been struggling with my Amazon ranking, so your tips are timely. Thanks!
Nik Chaykovskiy
Thank you, Michael! I'm glad you found the article useful. If you have any specific questions or need further guidance, feel free to ask.
Sarah
I've been trying to improve my Amazon ranking for a while now, but it's been quite challenging. Your article provided some fresh insights, Nik. Thanks!
Nik Chaykovskiy
You're welcome, Sarah! Improving Amazon ranking can indeed be challenging, but with the right strategies, it's achievable. If you need any specific advice, feel free to ask.
David
I've never really paid attention to SEO on Amazon, but after reading your article, I realize how important it is. Thanks for sharing your expertise, Nik!
Nik Chaykovskiy
Absolutely, David! SEO optimization on Amazon is crucial for better visibility and higher sales. I'm glad the article helped you understand its importance.
Emily
Hey Nik! Loved your article. It's well-written and easy to understand. I'll definitely implement some of the strategies you mentioned. Thank you!
Nik Chaykovskiy
Thank you, Emily! I appreciate your kind words. If you have any questions or need assistance while implementing the strategies, feel free to reach out.
Alex
Great article, Nik! I've been struggling with my Amazon rankings, so your tips are much appreciated. I'll definitely put them into practice. Thanks!
Nik Chaykovskiy
You're welcome, Alex! I'm glad you found the tips helpful. Implementing them should definitely have a positive impact on your Amazon rankings. Let me know if you have any questions.
Sophie
Hi Nik! Really enjoyed your article. You provided some valuable insights and actionable tips for improving Amazon ranking. Thank you!
Nik Chaykovskiy
Thank you, Sophie! I'm happy to hear that you found the insights and tips valuable. Let me know if you have any specific questions or need further guidance.
Mark
Thanks for the informative article, Nik. I've already started implementing some of the strategies you mentioned, and I'm seeing improvements in my Amazon ranking!
Nik Chaykovskiy
That's great to hear, Mark! Implementing the strategies correctly can indeed lead to noticeable improvements. Keep up the good work!
Michelle
Your article was a game-changer for me, Nik. I've struggled with my Amazon ranking for a long time, but now I have a clear path to follow. Thank you!
Nik Chaykovskiy
I'm so glad to hear that, Michelle! Having a clear path can make a significant difference. If you need any assistance along the way, don't hesitate to ask.
Daniel
Hi Nik! Your article provides valuable insights that are applicable not only to Amazon but also to other online platforms. Thanks for the great content!
Nik Chaykovskiy
Absolutely, Daniel! Many of the SEO strategies mentioned can be applied to other online platforms as well. I'm glad you found the content valuable.
Jason
Nik, your article was a breath of fresh air! Finally, a clear explanation of how to improve Amazon ranking. Thank you for sharing your expertise!
Nik Chaykovskiy
You're very welcome, Jason! I'm thrilled to hear that my article provided a clear explanation. If you have any questions or need further assistance, feel free to ask.
Sara
Hey Nik! Your article was extremely informative and well-written. I appreciate the practical advice you provided. Thank you!
Nik Chaykovskiy
Thank you, Sara! I'm glad you found the article informative and appreciated the practical advice. Let me know if you need any further information.
Lisa
I've been struggling with my Amazon ranking for a while, but your article gave me renewed hope. Thanks for the valuable tips, Nik!
Nik Chaykovskiy
You're welcome, Lisa! Sometimes a fresh perspective and new tips can make all the difference. If you have any specific questions or need further guidance, feel free to ask.
Emily
Nik, your article was a game-changer for me! I implemented the strategies you mentioned, and my Amazon ranking jumped significantly. Thank you!
Nik Chaykovskiy
That's fantastic to hear, Emily! Implementing the right strategies can indeed lead to significant improvements. Keep up the great work!
Tom
Hi Nik! Your article was spot-on. I've been neglecting SEO on Amazon, but now I realize its importance. Thanks for the eye-opener!
Nik Chaykovskiy
You're welcome, Tom! It's never too late to start focusing on SEO. If you have any questions or need any further assistance, feel free to ask.
Liam
Nik, your article was a great read! It provided me with a clear action plan to improve my Amazon ranking. Thank you!
Nik Chaykovskiy
Thank you, Liam! I'm glad the article provided you with a clear action plan. If you have any questions or need further guidance, don't hesitate to ask.
Olivia
Hi Nik! I've tried various strategies to improve my Amazon ranking, but nothing seems to work. Your article gave me some new ideas to try out. Thanks!
Nik Chaykovskiy
You're welcome, Olivia! Sometimes trying out new strategies can lead to breakthroughs. If you need any assistance or have questions while implementing them, feel free to reach out.
James
Nik, your article has inspired me to take action. I've neglected SEO on Amazon for too long. Thank you for the motivation and valuable insights!
Nik Chaykovskiy
I'm glad to hear that, James! Taking action and focusing on SEO can have a significant impact. If you need any guidance or have questions along the way, feel free to ask.
Sophia
Great article, Nik! SEO on Amazon is something I've overlooked in the past, but now I realize its importance. Thanks for sharing your expertise!
Nik Chaykovskiy
Thank you, Sophia! Many sellers overlook SEO on Amazon, but investing time and effort into optimization can yield great results. I'm glad you found the article helpful.
William
Hi Nik! Your article provided some eye-opening insights into improving Amazon ranking. I'll definitely be implementing these strategies. Thanks!
Nik Chaykovskiy
You're welcome, William! Implementing the strategies discussed in the article should definitely help improve your Amazon rankings. If you have any questions along the way, feel free to ask.
Emma
Nik, your article was a game-changer for me! I've already started implementing the tips, and I can see positive changes in my Amazon ranking. Thank you!
Nik Chaykovskiy
That's fantastic to hear, Emma! Implementing the tips correctly can indeed lead to positive changes. Keep up the excellent work!
Daniel
Your article was a breath of fresh air, Nik! I've been struggling with my Amazon ranking, but your tips gave me hope. Thanks for the insightful content!
Nik Chaykovskiy
You're very welcome, Daniel! It's always great to provide hope and inspiration. If you have any specific questions or need further guidance, feel free to ask.
Oliver
Nik, your article was a game-changer for me! I thought improving Amazon ranking was an impossible task, but your tips gave me a new perspective. Thank you!
Nik Chaykovskiy
I'm so glad to hear that, Oliver! Sometimes a new perspective can shift our mindset and open up new possibilities. If you have any questions or need assistance, feel free to reach out.
Ava
Hi Nik! Your article gave me a much-needed boost in improving my Amazon ranking. Your tips are practical and actionable. Thank you!
Nik Chaykovskiy
Thank you, Ava! I'm glad the article provided a boost in improving your Amazon ranking. Practical and actionable tips can make a real difference. If you need any guidance, don't hesitate to ask.
Henry
Your article was a game-changer for me, Nik! I implemented the strategies you mentioned, and my Amazon ranking improved significantly. Thank you!
Nik Chaykovskiy
That's fantastic to hear, Henry! Implementing the strategies correctly can lead to significant improvements. Keep up the great work!
Lucy
Nik, your article was a breath of fresh air! Finally, someone has explained how to improve Amazon ranking in an understandable way. Thank you!
Nik Chaykovskiy
You're very welcome, Lucy! I'm thrilled to hear that the article provided a clear understanding. If you have any questions or need further assistance, feel free to ask.
Christopher
Hi Nik! Your strategies for improving Amazon ranking are spot-on. I'll be implementing them right away. Thanks for sharing your expertise!
Nik Chaykovskiy
Thank you, Christopher! Implementing the strategies correctly should have a positive impact on your Amazon ranking. If you need any guidance along the way, feel free to reach out.
Victoria
Nik, your article was a game-changer for me! I've been struggling with my Amazon ranking, but your tips gave me a clear direction. Thank you!
Nik Chaykovskiy
I'm glad to hear that, Victoria! Having a clear direction can make a significant difference. If you have any questions or need further guidance, don't hesitate to ask.
Jackson
Hi Nik! Your article provided valuable insights into improving Amazon ranking. The tips you shared are practical and easy to follow. Thank you!
Nik Chaykovskiy
Thank you, Jackson! I'm glad you found the insights valuable. Practical and easy-to-follow tips can make a real impact. If you need any further assistance, feel free to ask.
Olivia
Nik, your article was a breath of fresh air! I've struggled with my Amazon ranking, but your tips gave me renewed hope. Thanks for sharing your expertise!
Nik Chaykovskiy
You're welcome, Olivia! Sometimes a fresh perspective and new tips can bring renewed hope. If you have any specific questions or need further guidance, feel free to ask.
Thomas
Great article, Nik! Your insights into improving Amazon ranking are invaluable. I'm excited to implement the strategies you shared. Thank you!
Nik Chaykovskiy
Thank you, Thomas! I'm thrilled to hear that you found the insights invaluable. Implementing the strategies should bring positive results. Let me know if you need any assistance.
Isabella
Hi Nik! Your article was a great resource for improving Amazon ranking. The tips were practical and easy to understand. Thank you for sharing your expertise!
Nik Chaykovskiy
You're welcome, Isabella! I'm glad you found the tips practical and easy to understand. If you have any questions or need any further assistance, feel free to ask.
David
Nik, your article provided valuable insights into improving Amazon ranking. I've already started implementing some of the strategies you mentioned. Thanks!
Nik Chaykovskiy
That's great to hear, David! Implementing the right strategies can have a positive impact. If you have any questions or need further guidance, don't hesitate to ask.
Sophie
Hi Nik! Your article was a breath of fresh air. Finally, I have a clear understanding of what it takes to improve my Amazon ranking. Thank you!
Nik Chaykovskiy
I'm thrilled to hear that, Sophie! Having a clear understanding can make a significant difference. If you have any questions or need further clarification, feel free to ask.
Emily
Nik, your article was a game-changer for me! I implemented the tips you mentioned, and my Amazon ranking improved significantly. Thank you!
Nik Chaykovskiy
That's fantastic, Emily! Implementing the tips correctly can indeed lead to significant improvements. Keep up the great work!
James
Hi Nik! Your article was extremely helpful. I've been neglecting SEO on Amazon, but now I understand its importance. Thanks for the valuable insights!
Nik Chaykovskiy
Thank you, James! SEO on Amazon is indeed crucial for better visibility and sales. I'm glad you found the article helpful in understanding its importance.
Sophia
Nik, your article provided valuable insights into improving Amazon ranking. The tips shared are practical and actionable. Thank you!
Nik Chaykovskiy
Thank you, Sophia! I'm glad you found the insights valuable. Practical and actionable tips can make a significant difference. If you need any further assistance, feel free to ask.
Daniel
Your article was a game-changer for me, Nik! I've struggled with my Amazon ranking, but now I have a clear roadmap. Thank you!
Nik Chaykovskiy
I'm so glad to hear that, Daniel! Having a clear roadmap can make a significant difference. If you have any questions or need further guidance, feel free to ask.
Oliver
Nik, your article was a game-changer for me! I've been searching for ways to improve my Amazon ranking, and your tips were spot-on. Thank you!
Nik Chaykovskiy
You're welcome, Oliver! I'm glad you found the tips helpful. Implementing them correctly can indeed improve your Amazon ranking. Let me know if you have any questions.
Ava
Hi Nik! Your article provided valuable insights into improving Amazon ranking. The strategies you shared are practical and straightforward. Thank you!
Nik Chaykovskiy
Thank you, Ava! I'm glad you found the insights valuable. Practical and straightforward strategies can make a real impact. If you need any further guidance, feel free to ask.
Henry
Nik, your article was a breath of fresh air! I've been struggling with my Amazon ranking, but your tips gave me renewed hope. Thanks!
Nik Chaykovskiy
You're very welcome, Henry! Sometimes renewed hope can make all the difference. If you have any specific questions or need further guidance, feel free to ask.
Lucy
Hi Nik! Your article was a game-changer for me. I've struggled with my Amazon ranking, but now I have actionable steps to follow. Thank you!
Nik Chaykovskiy
I'm thrilled to hear that, Lucy! Having actionable steps can make a significant difference. If you have any questions or need further assistance, feel free to ask.
Jackson
Nik, your article was a great read. I've gained valuable insights into improving Amazon ranking. Thanks for sharing your expertise!
Nik Chaykovskiy
Thank you, Jackson! I'm glad you found the insights valuable. If you have any specific questions or need further guidance, feel free to ask.
Olivia
Hi Nik! Your article was a game-changer for me. I've now implemented the strategies you mentioned, and my Amazon ranking is already improving. Thank you!
Nik Chaykovskiy
That's fantastic, Olivia! Implementing the strategies correctly can indeed lead to improvements. Keep up the great work!
Thomas
Nik, your article was a breath of fresh air. I've been struggling with my Amazon ranking, but your tips gave me hope. Thank you for the valuable insights!
Nik Chaykovskiy
You're welcome, Thomas! Sometimes a new perspective and fresh tips can bring renewed hope. If you have any specific questions or need further guidance, feel free to ask.
Emma
Hi Nik! Your article was extremely helpful. I've been neglecting SEO on Amazon, but now I understand its importance. Thanks for sharing your expertise!
Nik Chaykovskiy
Thank you, Emma! Neglecting SEO on Amazon is common, but understanding its importance can make a significant difference. If you have any questions or need any further assistance, feel free to ask.
David
Nik, your article provided valuable insights into improving Amazon ranking. I've already started implementing some of the strategies you suggested. Thanks!
Nik Chaykovskiy
That's great to hear, David! Implementing the strategies correctly can have a positive impact. If you have any questions or need further guidance, don't hesitate to ask.
Sophie
Hi Nik! Your article gave me a fresh perspective on improving my Amazon ranking. I'll be implementing the strategies you suggested. Thank you!
Nik Chaykovskiy
I'm glad to hear that, Sophie! A fresh perspective can make a significant difference. If you have any questions or need further guidance while implementing the strategies, feel free to ask.
Christopher
Nik, your article provided valuable insights into improving Amazon ranking. I've neglected SEO, but your tips gave me motivation. Thank you!
Nik Chaykovskiy
Thank you, Christopher! Neglecting SEO is common, but with the right tips and motivation, improvements are possible. If you have any questions or need further guidance, feel free to ask.
Victoria
Hi Nik! Your article was a breath of fresh air. I've struggled with my Amazon ranking, but your tips gave me new hope. Thanks!
Nik Chaykovskiy
You're very welcome, Victoria! Sometimes a new perspective can bring new hope. If you have any specific questions or need further guidance, feel free to ask.
John
Your article was a game-changer for me, Nik! I've implemented the strategies, and my Amazon ranking is steadily improving. Thank you!
Nik Chaykovskiy
That's fantastic, John! Implementing the strategies correctly can indeed lead to steady improvements. Keep up the great work!
View more on these topics

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport