Stop guessing what′s working and start seeing it for yourself.
Login o registrazione
Q&A
Question Center →

Stimmt es, dass Amazon.com eine neue Suchmaschine für Produkte ist?

Manchmal höre ich Leute sagen, dass Amazon.com eine neue Suchmaschine ist, die speziell für Produkte entwickelt wurde, anstatt ihre Standarddefinition als weltweit führender Anbieter im Bereich E-Commerce und Drop-Shipping-Online-Geschäft. Also, wie wahr ist diese trendige Annahme, dass Amazon.com sich zu einer Suchmaschine für Produkte entwickelt hat - noch realer als wir denken können? Zum Glück habe ich einige einigermaßen überzeugende Aussagen aus der jüngsten Studie zu Online-Marketing-Technologien. Diese Untersuchung soll in vier verschiedenen Ländern durchgeführt worden sein und gleichzeitig die Nutzung im Laden abdecken. Und unten werde ich Ihnen einige interessante Ergebnisse zeigen und versuchen, die Überschrift zu dieser Geschichte zu beantworten.

Immer mehr Menschen nutzen Amazon.com als Suchmaschine für Produktinformationen. Der Umfrage zufolge waren an der Marktforschung eintausend Verbraucher aus den Vereinigten Staaten sowie verwandte Käufer aus Deutschland, dem Vereinigten Königreich und Frankreich beteiligt - mit etwa siebenhundert Befragten pro Land (Stand: August 2017):

  • Über 70% der Online-Käufer besuchen Amazon in erster Linie, wenn es darum geht, mehr über ein bestimmtes Produkt zu erfahren (wie tatsächliche Preise, Kundenrezensionen, Produktdetails, Aufzählungspunkte usw.), bevor sie das Finale abschließen Entscheidung, einen Kauf zu tätigen.
  • Fast 25% der aktiven Nutzer, die im Online-Einzelhandel surfen, bestätigen erneut, dass sie sich für Amazon entscheiden, um mehr über das Produkt zu erfahren, dessen Funktionen, Preise und andere Eigenschaften kennenzulernen - so als ob Waren im echten Ladengeschäft.
  • Etwa 55% der aktiven Käufer von Amazon gaben zu, dass sie ihre ursprüngliche Produktsuche direkt dort verwenden, und zwar praktisch für jedes verfügbare Produkt.
  • In Anbetracht der Tatsache, dass Google immer noch etwa 85% der produktbezogenen Kundenforschung einnimmt, könnte sich die Lücke ohnehin schließen, und es wird mit einem recht hohen Tempo gerechnet.

Es gibt eine neue Seite der Einzelhandelsverkäufe, die insbesondere im E-Commerce-Geschäft und im Bereich der Versandhandelsprodukte aufgedeckt werden. Was Amazon selbst angeht, zeigt dieser wirklich überfüllte, weltweit beliebte digitale Marktplatz, dass Smartphones unsere Art zu kaufen verändern. Das bedeutet, dass sich immer mehr aktive Käufer dem aktuellen Fortschritt in der mobilen Suche anpassen. Und Amazon com mit seinen Suchmaschinen- und Produkt-fokussierten Algorithmus-Mustern ist kein Ausschluss in dieser Regel. Es bedeutet, dass sich alle modernen Konzepte oder der Einzelhandel und die Online-Werbung zwangsläufig ändern.

Seien wir ehrlich - die allgemeinen Konsumverhaltensmuster haben sich in letzter Zeit bis zu einem gewissen Grad verändert. Ich meine, dass jeder gewöhnliche Käufer jetzt eher dazu neigt, seine Meinung zu bilden und Vertrauen zu den Produktbewertungen und dem Rest der online verfügbaren Informationen aufzubauen, anstatt sich auf das Live-Verkaufspersonal zu verlassen. Und unabhängig davon, wie gut diese Mitarbeiter tatsächlich sein können - die moderne Einzelhandelsbranche erfährt immer noch eine vollständig messbare Aushöhlung ihrer physischen Standorte, Räume und Verkaufsargumente.

David Johnson
Thank you all for reading my article on Amazon SEO! I'm here to answer any questions you might have.
Mary Smith
Great article, David! I've been trying to improve my Amazon listings, and your insights are really helpful.
Robert Thompson
I didn't realize Amazon had its own search engine. How does it compare to Google's search algorithm?
David Johnson
Hi Robert! Amazon's search algorithm is unique to its platform and is designed to prioritize product listings based on relevancy and customer behavior. While Google's search algorithm uses a variety of factors, including relevance, authority, and popularity.
Emma Davis
I've been using Amazon ads to boost my sales, but I'm not sure if I'm maximizing their effectiveness. Any tips on creating ads that convert?
David Johnson
Hi Emma! When creating Amazon ads, it's important to focus on strong product titles, compelling images, and clear and concise descriptions. Additionally, consider using relevant keywords and targeting your ads to the right audience.
Paul Wilson
Does Amazon prioritize sponsored ads over organic search results? It seems like sponsored products get more visibility.
David Johnson
Hi Paul! While sponsored ads do appear prominently on the Amazon search results page, organic search results are also given significant visibility. Amazon aims to provide customers with the most relevant and useful search results, whether they are organic listings or sponsored ads.
Karen Lee
I've heard about the importance of product reviews on Amazon. How much do they impact sales and rankings?
David Johnson
Hi Karen! Product reviews play a crucial role in influencing customer buying decisions. They provide social proof and build trust in a product. Better reviews typically lead to higher conversion rates and can impact a listing's visibility and rankings on Amazon.
Michael Adams
Is it worth investing in external SEO for Amazon listings? Or is it more effective to focus on optimizing within Amazon's platform?
David Johnson
Hi Michael! While external SEO efforts can be beneficial, such as optimizing your product listings for relevant keywords and building backlinks, it's generally more effective to focus on optimizing within Amazon's platform. Amazon's algorithm prioritizes factors like sales performance, customer reviews, and relevance within its own ecosystem.
Jessica Roberts
Thanks for sharing these insights, David! I've always wondered how Amazon's search engine works.
David Johnson
You're welcome, Jessica! I'm glad you found the information helpful. If you have any more questions, feel free to ask.
James Wilson
David, what are your thoughts on optimizing product images for Amazon? How important are they in driving sales?
David Johnson
Hi James! Optimizing product images is crucial for driving sales on Amazon. High-quality and visually appealing images help capture customer attention and convey product features and benefits. Strong product images can significantly improve conversion rates and overall sales performance.
Olivia Anderson
I'm a new seller on Amazon, and I'm struggling to compete with more established brands. Any advice on standing out and gaining visibility?
David Johnson
Hi Olivia! To stand out on Amazon, focus on building a strong brand presence with compelling product listings, competitive pricing, and excellent customer service. Utilize advertising options like sponsored ads and optimize your listings with relevant keywords. Generating positive reviews and seeking feedback from customers can also help boost your visibility.
Sophia Thomas
Do you have any tips on conducting keyword research for Amazon SEO? How can we find the right keywords to optimize our listings?
David Johnson
Hi Sophia! To conduct keyword research for Amazon SEO, start by using Amazon's Autocomplete feature and related search suggestions. Analyze competitor listings, use keyword research tools, and evaluate customer reviews to identify relevant keywords. Experiment with different variations and monitor performance to optimize your listings.
Daniel Clarke
How does Amazon's A9 algorithm determine product rankings? Are there any specific strategies we can use to improve our rankings?
David Johnson
Hi Daniel! Amazon's A9 algorithm considers factors like sales performance, relevance, and customer satisfaction to determine product rankings. To improve your rankings, focus on optimizing your listings with relevant keywords, generating positive reviews, and driving sales through advertising and promotions.
Emily Roberts
David, what are your thoughts on using external marketing channels to drive traffic to Amazon listings? Are there any advantages to doing so?
David Johnson
Hi Emily! Utilizing external marketing channels like social media and influencer marketing can be advantageous in driving traffic to your Amazon listings. It can help increase brand visibility, generate awareness, and attract potential customers who may not have discovered your products on Amazon directly.
William Thompson
How often should we update our Amazon listings and make adjustments to optimize performance? Is there such a thing as too much optimization?
David Johnson
Hi William! It's important to regularly monitor and update your Amazon listings based on performance data and customer feedback. Optimization should be an ongoing process, but be cautious not to make excessive changes that could negatively impact your listing's stability and visibility. Focus on making informed adjustments based on data-driven insights.
Sarah Wilson
David, you mentioned customer behavior as a factor in Amazon's search algorithm. Can you explain how it influences rankings and visibility?
David Johnson
Hi Sarah! Customer behavior, such as click-through rates, conversion rates, and customer reviews, can influence Amazon's search algorithm. Listings that receive high engagement and positive customer feedback are more likely to rank higher and gain greater visibility in search results. Encouraging customer engagement and providing a positive buying experience can help improve rankings.
Christopher Davis
Is it better to focus on optimizing for broader search terms or specific long-tail keywords on Amazon?
David Johnson
Hi Christopher! It's generally beneficial to optimize for a mix of broader and more specific long-tail keywords on Amazon. While broader terms may attract more traffic, long-tail keywords often indicate higher intent and can lead to better conversion rates. Experiment with different keyword variations and monitor performance to find the right balance.
Ava Roberts
Do you have any advice on optimizing Amazon listings for mobile users? How does the mobile experience impact rankings and sales?
David Johnson
Hi Ava! Optimizing for mobile is crucial as a significant portion of Amazon shoppers use mobile devices. Ensure your listings have mobile-friendly formatting, clear product images, and easy-to-read descriptions. A positive mobile experience contributes to higher engagement, better rankings, and improved sales performance.
Liam Anderson
What are some common mistakes to avoid when optimizing Amazon listings?
David Johnson
Hi Liam! Some common mistakes to avoid when optimizing Amazon listings include keyword stuffing, poor product images or descriptions, ignoring customer feedback, and having uncompetitive pricing. It's important to focus on providing value to customers and optimizing authentically.
Grace Wilson
How does Amazon handle duplicate content issues? When multiple sellers offer the same product, does it impact rankings?
David Johnson
Hi Grace! Amazon's algorithm detects duplicate content and generally ranks the most relevant and popular listings higher. While multiple sellers offering the same product can lead to competition, it's important to differentiate your listing through compelling product images, competitive pricing, and excellent customer service to stand out.
Leo Smith
David, what are your thoughts on using external SEO tools for Amazon optimization? Are they worth investing in?
David Johnson
Hi Leo! External SEO tools can provide valuable insights and data to optimize your Amazon listings effectively. However, their usefulness may vary depending on your specific needs and resources. It's worth considering using reputable SEO tools to gain a competitive edge and improve your overall performance.
Evelyn Thomas
How can sellers deal with negative reviews on their Amazon products? Is there a way to mitigate their impact?
David Johnson
Hi Evelyn! Negative reviews can be challenging, but it's important to address them promptly and professionally. Responding to customer concerns and offering solutions can demonstrate good customer service. Encourage positive reviews through follow-up emails or promotions, and continuously strive to improve your product and customer satisfaction to mitigate the impact of negative reviews.
Noah Turner
David, do you have any recommendations for optimizing product titles on Amazon? What key elements should be included?
David Johnson
Hi Noah! When optimizing product titles on Amazon, include key elements like the brand, product name, essential features, and relevant keywords. Keep the title concise, descriptive, and easy to understand. Following Amazon's guidelines for character limits and avoiding promotional language is also essential.
Chloe Wilson
I've been running Amazon PPC campaigns, but I find it challenging to measure their effectiveness. How can I track the success of my campaigns?
David Johnson
Hi Chloe! To track the success of your Amazon PPC campaigns, monitor metrics like click-through rates, conversion rates, ad spend, and overall sales. Utilize Amazon's Advertising Console and tools like Sponsored Products Reporting to analyze campaign performance and make data-driven optimizations.
Thomas Parker
David, can you provide some insights on Amazon's Buy Box feature? How does it impact sales performance?
David Johnson
Hi Thomas! The Buy Box is a coveted feature on Amazon that allows customers to directly purchase a product from a specific seller. Winning the Buy Box increases visibility and trust, leading to higher sales. Factors like competitive pricing, seller performance metrics, and availability contribute to winning the Buy Box.
Mia Adams
What are some common reasons why Amazon listings may be suspended or removed? How can sellers avoid this?
David Johnson
Hi Mia! Common reasons for Amazon listing suspensions or removals include policy violations, intellectual property infringement, and selling prohibited items. To avoid this, sellers should familiarize themselves with Amazon's policies, ensure listing accuracy, respond to customer inquiries promptly, and address any policy violations swiftly to maintain a trustworthy seller account.
Alexander Brown
David, how important is product pricing in driving sales on Amazon? Should sellers focus more on competing on price or highlighting product quality?
David Johnson
Hi Alexander! Pricing is an important factor on Amazon, but it shouldn't be the sole focus. While competitive pricing can attract customers, highlighting product quality, unique features, and value can also help differentiate your offerings. Strive for a balance between competitive pricing and emphasizing the value your product brings.
Adam Wilson
Is it better to use individual listings for variations of a product or create a single listing with different options? How does it impact search visibility?
David Johnson
Hi Adam! It depends on the nature of your product variations. Creating individual listings for each variation can provide more specific visibility in search results. However, consolidating variations into a single listing can also help improve sales performance. Consider factors like customer search behavior, competition, and ease of managing listings to decide which approach is best for your product.
Aiden Clark
David, do external website links in Amazon listings impact their rankings? Can sellers include links to their own websites?
David Johnson
Hi Aiden! External website links don't directly impact Amazon rankings. Sellers are generally not allowed to include links to their own websites in Amazon listings, as Amazon aims to keep customers within its platform. However, links to relevant product resources or warranty information may be allowed in certain cases.
Daniel Mitchell
What are some best practices for writing compelling product descriptions on Amazon? How can sellers make their descriptions stand out?
David Johnson
Hi Daniel! When writing product descriptions on Amazon, focus on highlighting key features, benefits, and unique selling points. Use bullet points or short paragraphs for easy readability. Incorporate relevant keywords naturally, and consider using persuasive language to engage potential customers. Including high-quality images and videos can also enhance the overall appeal of your product listing.
Sophie Walker
David, what are your thoughts on using product videos on Amazon? How much do they impact sales and conversions?
David Johnson
Hi Sophie! Product videos can have a significant impact on sales and conversions on Amazon. They provide an opportunity to showcase your product in action, address customer questions, and build trust. Engaging and informative videos can help capture attention, increase engagement, and ultimately drive more sales.
Lily Baker
As a seller, should I focus more on optimizing for popular search terms to gain visibility or target niche keywords to attract specific customers?
David Johnson
Hi Lily! It's beneficial to strike a balance between optimizing for popular search terms and targeting niche keywords. Popular search terms can attract broader visibility, while niche keywords help target specific customer segments with higher intent. Assess your product's unique value proposition, competition, and customer behavior to find the right mix for your optimization strategy.
Ethan Turner
David, does Amazon's search algorithm consider factors like product price and shipping options when ranking listings?
David Johnson
Hi Ethan! Amazon's search algorithm does consider factors like product price, as competitive pricing is an important aspect for customers. Additionally, shipping options, including Prime eligibility and fast delivery, can positively influence rankings by improving overall customer experience.
Oliver Hill
I've noticed that some products have Amazon's Choice badges. How do products earn these badges, and do they impact sales?
David Johnson
Hi Oliver! Amazon's Choice badges are awarded to products that have high customer ratings, good availability, and competitive pricing. While the exact criteria may not be publicly disclosed, earning the badge can enhance the credibility of a product and potentially boost sales by instilling confidence in buyers.
Lucy Parker
What are your thoughts on using paid advertising outside of Amazon to drive traffic to product listings? Is it effective?
David Johnson
Hi Lucy! Using paid advertising outside of Amazon, such as social media ads or influencer partnerships, can be an effective strategy to drive traffic to your product listings. It can increase brand exposure, reach a wider audience, and attract potential customers who may not be actively searching on Amazon. However, it's essential to measure the ROI and align the advertising channels with your target audience.
Ruby Harris
David, how can sellers optimize their Amazon listings for voice search? Are there any specific tactics to consider?
David Johnson
Hi Ruby! To optimize for voice search on Amazon, focus on incorporating natural language and conversational phrases into your product titles, descriptions, and bullet points. Consider the questions customers might ask when searching via voice assistants and provide concise yet informative answers. Utilize long-tail keywords and phrases that align with voice search queries.
Owen Martinez
What is your opinion on using chatbots to improve customer engagement and support on Amazon? Are they worth implementing?
David Johnson
Hi Owen! Chatbots can be a valuable tool for improving customer engagement and support on Amazon. They can help provide instant responses to common queries, offer product recommendations, and assist customers in their buying journey. Implementing chatbots can enhance the overall customer experience, streamline support processes, and save time for both sellers and customers.
Violet Scott
David, what role do product images play in Amazon SEO? How can sellers make their images more appealing and persuasive?
David Johnson
Hi Violet! Product images are crucial in Amazon SEO and overall sales performance. They serve as visual cues for potential customers, communicate product features or benefits, and establish brand credibility. To make images more appealing and persuasive, use high-quality images with different angles, lifestyle shots, and product demonstrations. Ensure the images accurately represent your product and convey its value.
Henry Adams
Are there any specific strategies to encourage customers to leave reviews on Amazon? How important are they for social proof?
David Johnson
Hi Henry! To encourage customers to leave reviews on Amazon, consider automated follow-up emails asking for feedback and offering support. Including inserts in the product packaging or providing incentives like product samples can also help. Reviews are essential for social proof, as they provide feedback, build trust, and influence potential buyers' decisions.
Alice Turner
Do you have any advice on optimizing backend search terms and other hidden fields on Amazon? How important are they?
David Johnson
Hi Alice! Optimizing backend search terms and hidden fields on Amazon's backend can improve the discoverability of your listings. Include relevant keywords and variations that customers may use to find products like yours. While these fields are not directly visible to customers, they can impact search visibility and provide search engines with additional context about your listing.
Benjamin Roberts
David, how long does it typically take for Amazon SEO optimizations to show results? Is it a long-term process?
David Johnson
Hi Benjamin! The timeline for Amazon SEO optimizations to show results can vary depending on various factors, such as competition, product category, and the extent of optimizations. Some changes may yield immediate results, while others may require continuous monitoring and refinement over the long term. It's important to approach Amazon SEO as an ongoing process and adapt strategies based on performance data.
Victoria Clark
Should sellers participate in Amazon's Early Reviewer Program to generate product reviews? What are the benefits?
David Johnson
Hi Victoria! Participating in Amazon's Early Reviewer Program can be beneficial for generating product reviews. The program incentivizes customers who have purchased a product to leave a review, providing an initial push for feedback. Reviews obtained through the program can help establish social proof and build credibility, especially for new products or sellers.
Amy Walker
David, are there any specific metrics or tools sellers should use to measure the success of their Amazon SEO efforts?
David Johnson
Hi Amy! Some key metrics and tools sellers can use to measure the success of their Amazon SEO efforts include sales performance, conversion rates, click-through rates, keyword ranking tracking, and customer reviews. Amazon's Seller Central provides various analytics and reporting tools that can help assess the effectiveness of optimizations.
Robert Turner
I noticed that some sellers use product bundles on Amazon. Does offering bundles boost sales?
David Johnson
Hi Robert! Offering product bundles on Amazon can be an effective sales strategy. Bundles help maximize the value customers perceive in your offerings, encourage larger purchases, and differentiate your listings from competitors. By creating attractive bundles with complementary products, you can enhance the overall buying experience and potentially increase sales.
Claire Davis
David, do you have any recommendations for optimizing backend search terms and other hidden fields on Amazon? How important are they?
David Johnson
Hi Claire! Optimizing backend search terms and hidden fields on Amazon's backend can improve the discoverability of your listings. Include relevant keywords and variations that customers may use to find products like yours. While these fields are not directly visible to customers, they can impact search visibility and provide search engines with additional context about your listing.
Isabella Evans
David, how vital is excellent customer service in driving sales on Amazon? What role does it play in product rankings?
David Johnson
Hi Isabella! Excellent customer service is crucial for driving sales on Amazon. Positive customer experiences and strong seller performance metrics can contribute to improved product rankings. Providing timely and helpful responses to customer inquiries, resolving issues quickly, and delivering products as promised can enhance overall customer satisfaction and ultimately result in better sales performance.
Samuel Turner
Is it beneficial for sellers to use Amazon's Sponsored Brands advertising option? How does it impact brand visibility?
David Johnson
Hi Samuel! Using Amazon's Sponsored Brands advertising option can be beneficial in boosting brand visibility. Sponsored Brands ads appear at the top of the search results page, showcasing your brand logo, product images, and custom headlines. They help increase brand awareness, drive traffic, and encourage customer engagement and loyalty.
Elizabeth Hill
David, do product variations impact search rankings on Amazon? Should sellers focus on offering a wide range of variations?
David Johnson
Hi Elizabeth! Product variations can impact search rankings on Amazon, especially when they cater to different customer needs. Offering a wide range of variations can increase your product's visibility and appeal to a broader audience. However, it's important to assess demand, competition, and manage inventory effectively to ensure a balanced and cost-effective range of variations.
Charlotte Davis
David, how important is it to win the Amazon Buy Box? Can you provide any strategies to increase the chances of winning it?
David Johnson
Hi Charlotte! Winning the Amazon Buy Box is highly important for driving sales. To increase your chances of winning the Buy Box, focus on maintaining competitive pricing, exceeding seller performance metrics, offering fast and reliable shipping options, and ensuring product availability. Providing a positive buying experience and delivering excellent customer service also contribute to winning the Buy Box.
David Johnson
Thank you all for your valuable questions and comments! I hope this discussion has been helpful in understanding Amazon SEO better. If you have further inquiries, feel free to ask.
Rachel Mitchell
Thank you, David, for sharing your expertise in this article! Your insights have been incredibly informative.
David Johnson
You're welcome, Rachel! I'm glad you found the article informative. If you have any more questions or need further assistance, don't hesitate to reach out.
David Johnson
That concludes our discussion for today. Thank you all for participating, and I look forward to engaging with you again in the future.
Liam Thompson
Thank you, David, for taking the time to answer our questions and provide valuable insights.
David Johnson
You're welcome, Liam! It was my pleasure to help. Remember, continuous learning and optimization are key to success on Amazon. Best of luck with your selling endeavors!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport