How can I successfully build up a low budget SEO strategy with my own hands?

I can show you how to quickly get everything in place with your low budget SEO strategy, in line with sharing some simple yet useful ideas and practical suggestions to help you with that. But before we go any further, let’s face it – while the Search Engine Optimization is often challenging and even overwhelming for beginners and small business startups in particular, employing this method of online promotion with your own hands wouldn’t be that daunting (at the basic level). When you’re well-informed and know exactly what you’re doing on your website, such amateur low (or even zero) budget SEO strategy can provide a really impressive ROI – all you need is to invest some precious time and your own effort. So, if you’re willing and ready for some optimization works on your website, here are some good tips to help you get started.

Setting Up Low Budget SEO With Your Own Hands

Here are some simple yet performing approaches to organic SEO, which can be realized on your website without spending even a single dollar. Of course, their actual implementation will look quite different, mainly because everything is always dependent on the target audience, market niche, current goals, and resources available for marketing purposes (in our case – your time and energy). Anyway, I recommend you to consider these simple tips when building your robust website optimization strategy. Ultimately, to start improving your business prominence in online search right now – as these actionable steps are generally intended to work well for any project (i.e., actually disregarding whether it’s a business site or, say, clearly informational online resource).

DIY Website SEO Tips & Tricks

Start Betting on Long-Tail Keywords 

Focusing your content more on long-tail search terms instead of optimizing for too competitive core target keywords can instantly give you the best deal without wasting your time & effort. The thing is that unlike the standard SEO keywords, ranking your content for such extended” key phrases will always give you the following benefits:

• A measurably lower search competition, which makes highly-specific long-tail keywords much easier to rank for.
• Instantly better content relevancy that will be matching specific needs of your potential clients/buyers.
• Precisely targeted content creation/publication focusing user intent behind the search.
• Potentially higher conversion-generating potential, due to high-quality web traffic and much more targeted user engagement – delivered by long-tail keyword combinations directly from Google’s organic search listing (as opposed to paid search optimization – a.k.a. “sponsored search promotion ” or Pay-Per-Click ads). 

Note, however, that compared to the overall traffic-generating potential of generic search terms (otherwise, core target/seed keywords), the ongoing flow of search traffic to be driven with their long-tail forms will commonly deliver you much lower gains, at least in the absolute amounts. Nevertheless, focusing your content on long-tail keywords will still make the things much easier & cheaper (particularly regarding small business websites that need to emphasize the main user intent behind the search, in line with setting up the highest possible conversion-generating prospects – but for the moment can afford only low budget SEO solutions that should be maximum cost-effective to rank over your large corporate competitors).

Earning Backlinks with Sound Content

I mean here that among the other content approaches to running low budget SEO (this time on the off-page level solely), guest blogging can become an extremely powerful way of improving your website’s overall online performance in the relevant SERPs. In fact, high-quality backlinks created organically (i.e., without applying for Private Blog Networks, links “wheels”, or any other kind of low-quality paid backlinks, and especially those generated automatically in bulk) are arguably the third most powerful ranking factor in the eyes of Google itself, a great SEO potential of guest blogging should never be underestimated. And given that you’ve got enough time to invest in creating some original writings on a closely related topic/industry or a given product/service you’re dealing with, all you need it to find a purely relevant media site or blog that will always want to grab some fresh articles/posts. 

That way, as long as you’re not producing low-quality/irrelevant content garbage, you will be able to deliver another piece of fresh writing – and get a powerful backlink in return (of course, when getting everything arranged with the website owner or blogger in advance)line with focusing only on trusted third parties that can feature a sufficiently high PageRank/Domain Authority scores). Hint: try to provide not only original articles/posts, but the content that delivers a real added value to the reader (consider focusing mainly on quality, rather than quantity – and you’re done).

Making Yourself Well-Optimized Locally

Another fairly good approach to help you make most out of your low budget SEO strategy is getting your website well-optimized for Google’s local SERPs. Given that ranking well for the main target keywords in Google’s standard organic search listing (otherwise, nationwide SEO) always takes a lot of time and labor (mainly due to the heating competition), you might as well rank at the national (otherwise, local) level on the cheap. Moreover, getting your website quickly optimized for online search won’t cost you too much effort or require any additional specific knowledge. So, it means that from the viewpoint of small business websites, local optimization would become arguably the most effective low budget SEO solution above all. And I personally believe that local optimization is the best answer for every small business owner who wants to successfully go off-focus and set just limited marketing resources on a smaller yet well-targeted market niche with the maximum ROI & quickest ranking progress. Start with claiming your Google My Business dashboard, to be followed by submitting your site to all relevant business listing/online directories – and you’re already halfway done.