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İş web sitemle Google yerel arama optimizasyonu için geleneksel SEO'lardan en iyi şekilde nasıl yararlanabilirim?

by
Mar 06, 2018

Bu iyi bir soru, çünkü sık sık insanlara yerel seviyedeki Arama Motoru Optimizasyonunun kendisini takip edebilmek için çok zor ve değişken olduğunu söylediğini duydum. Ancak, çok daha hedefli arama için Google'ın yerel optimizasyonu için geleneksel SEO'nun öne çıkan önemini atlıyorlar. İşin aslı, yerelleştirilmiş aramanın birkaç kritik özelliğine paralel olarak, organik sıralamanın temel konsepti, çoğumuzun düşünebileceğinden daha Google yerel aramalı SEO'yla çok daha fazla ortak noktasıdır. Bu nedenle, hızlı bir şekilde, geleneksel SEO'nun temelleri tarafından takip edilmek üzere, Google yerel arama için SEO stratejisi çalıştırırken odaklanılması gereken önemli noktaları özetleyelim. Sonuçta, yerel işletme web sitenizle en iyi şekilde yararlanmanıza yardımcı olmak için. Yani, her şeyi kontrol edelim. 

Yerel SEO'nun Spesifik Sıralaması Sicilleri

  • Google My Business profilinizde işletme kategorisini ve iyi optimize edilmiş verileri doğru bir şekilde doldurduk.
  • Ana dizinlerin, veri toplayıcıların ve ilgili işletme girişlerinin / alıntıların geri kalanı boyunca NAP bilgisi (işletme adı, adres, telefon) tutarlılığı muhafaza edilir.
  • Organik olarak inşa edilmiş bir dizi yüksek kaliteli geri dönüşler (başka şekilde kazanılanlar).
  • Zamanında yayınlanması gereken yeni aşırı yerelleştirilmiş içerik (örneğin, ayrılmış açılış sayfaları).
  • Net pozitif bir değer taşıması gereken önemli müşteri yorumlarını portföyü.

Google Yerel Optimizasyon için Geleneksel SEO

Gördüğünüz gibi, yukarıda bahsedilen şeyler için başvurmak çok zor değildir - ve aslında sizi ölçülebilir kılmak için makul varsayımlarda bulunmak sıralama kazançları ve muhtemelen gözden geçirilmesi / ortadan kaldırılması gerekenler. Ancak nihayet böyle "yerel SEO tünel vizyonu" olmaktan çıkıp bazı geleneksel organik SEO tekniklerine geri dönmenin zamanı geldi..İşte size revizyon ve daha ileri incelemeler için önerdiğim şey.

En önemli geleneksel organik sıralama faktörlerini yeniden düşünün. En azından sayfada en yaygın görülen hatalara sahip olmadığınızdan emin olun, örneğin:

  • Mobil cihazlara uygun bir web sitesine sahip olmadan geçinmek.
  • Belirli tarayıcılarda veya cihaz türlerinde hatalı sayfa yükleme hızına ve hatalı işleve neden olan çok büyük veya tam olarak optimize edilmemiş kod kullanılması.
  • 404 hatası bulunan kırık sayfalar ve yanlış 302 yeniden yönlendirme.
  • Eksik Başlık Etiketler - ciddi, yine de kendinizi kontrol edin. Bunlardan birini kaçırıyorsanız, aşırı yerelleştirilmiş açılış sayfalarınız mantıklı olmayacaktır.

  • Çok ince veya düşük kaliteli hiper yerel gövde sayfası içeriği - muhtemelen sayfanızdaki web kopyasının bir bölümünü, aslında okuyucuyu etkilemekte başarısız oluyor.
  • Alıntı yapmayı bıraktınız ve ek bağlantılar edindiniz - kendinize öyle davranmaya göze alamazsınız. Basitçe, sevimli bir yerel arama rekabeti asla durmaz.
  • Resim ALT etiketleri düzgün bir şekilde optimize edilmemiştir - hepsini kontrol ettiğinizden ve bulunduğunuz şehir / ilçe veya bölgenin işletmenizle kaplı ilgili adını içerdiğinden emin olun. Aynı şeyi, resim dosyası adlarınız için (mümkünse) aynı şekilde deneyebilirsiniz - önemli olduğu gibi.
Max Bell
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