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Quais estratégias de SEO locais básicas você pode recomendar para proprietários de sites novatos?

by
Mar 02, 2018

Atualmente, existem muitas estratégias de SEO locais eficazes que são usadas pelos donos de empresas on-line com apenas um único objetivo - atingindo o local mais doce entre as posições de ranking dos 3 melhores nas listas de pesquisa orgânica do Google. Quanto ao Search Engine Optimization no nível de locais, o próprio conceito em si gira principalmente em torno de resultados de pesquisa precisos, com base na localização atual do usuário, no histórico de pesquisa mais recente e no comportamento de navegação mais comum. Então, você precisará pelo menos algumas estratégias de SEO locais básicas para obter um kickstart sólido com a construção de uma exposição em linha mais ampla em uma busca direcionada com precisão ao nível de locais. Dito isto, aqui estão algumas das melhores dicas e sugestões práticas, que são especialmente recomendadas para os empresários novatos.

Estratégias de SEO local fácil para iniciantes

Dado que, sem dúvida, o fator de classificação mais influente na busca local é a proximidade real do seu negócio para a localização atual do pesquisador, você terá apenas quatro fatores principais a serem focados em primeiro lugar. Aqui estão eles.

Desembarques Múltiplos e Conteúdo Localizado

Não esconda seu tempo e esforço na criação de páginas de destino verdadeiramente exclusivas para cada local ou cidade / cidade que você está direcionando para sua empresa. Ao fazê-lo, não esqueça de estabelecer conexões de interligação claras entre os vários desembarques. Além disso, você terá que trabalhar na criação de conteúdo localizado e sua otimização adicional. Dessa forma, considere os seguintes elementos de página op para obtê-los otimizados do jeito certo:

  • Possuem apenas páginas claras e concisas, descrição de meta, bem como tags de título H1 / H2 / H3.
  • Crie uma estrutura de URL personalizada, com uma palavra-chave núcleo e um determinado local de pesquisa apresentado em cada URL separado.
  • Use apenas imagens relevantes e não esqueça de obter cada imagem na página bem otimizada com uma etiqueta ALT correta, bem como um nome de arquivo baseado em palavras-chave (se possível).
  • Certifique-se de que está usando suas palavras-chave principais, termos de pesquisa de longo cauda e suas variações semânticas de forma natural. Quero dizer, você deve colocá-los no conteúdo do corpo "contextualmente" e "organicamente" (ou seja,., evite obter tudo otimizado demais ou, Deus não permita, "recheado" com muitas palavras-chave localizadas aleatoriamente).

Google Minhas listas de empresas

Esta lista de páginas padrão destina-se a cobrir todas as informações comerciais principais, como NAP (caso contrário, nome / telefone / endereço do seu tijolo e argamassa empresa), horário de trabalho, bem como a URL do seu site. Certifique-se de que todos os dados sejam 100% precisos, pois as informações semelhantes irão para o restante das listas de negócios que você está conectado. Ao fazê-lo, recomendo escolher uma imagem / logotipo genuíno e convincente que o ajude a se destacar concorrência com sua própria listagem. Além disso, considere contratar um fotógrafo para rodar 8-10 ótimas imagens que mostrarão os melhores lados do seu negócio, interior / exterior, bem como seus funcionários.

Ganhar & Construir qualidade Links

Lembre-se, os backlinks poderosos são o terceiro fator mais importante na sua otimização bem-sucedida para a busca local do Google. Para tornar cada link suportar o maior peso para os motores de busca, considere ganhar e criar links de alta qualidade nos seguintes locais:

  • Principais diretórios locais, citações comerciais e agregadores de dados.
  • Sites locais de caridade / patrocínio e blogs relacionados à indústria.
  • Comunidades de vizinhança, grupos e parcerias comerciais (associações).
  • Comunicados de imprensa locais (ou seja, sites de mídia e jornais locais).
  • Perguntas frequentes dedicadas, redondas de especialistas, fóruns públicos estreitamente relacionados ao seu nicho de mercado / indústria de negócios.
Igor Gamanenko
Thank you all for joining the discussion!
Elena Petrova
Great article, Igor! I found it very informative and helpful.
Igor Gamanenko
Thank you, Elena! I'm glad you found the article helpful.
Pedro Medina
Igor, excellent tips on SEO services! Can you elaborate more on how to choose the right package?
Igor Gamanenko
Pedro, choosing the right SEO package depends on various factors such as the size of your business, target audience, and your goals. It's essential to analyze the services included in each package and match them with your specific needs.
Ana Silva
Igor, I have a local business. How can I make sure my online presence is well-established in the local search?
Igor Gamanenko
Ana, to establish your online presence in local search, you should focus on optimizing your website for local keywords, creating local business listings on directories, and collecting positive customer reviews. This will help your business appear in local search results.
Mateo Rodriguez
Igor, are there any specific SEO techniques you recommend for improving local search rankings?
Igor Gamanenko
Mateo, some effective SEO techniques for improving local search rankings include optimizing your website for local keywords, building high-quality backlinks from local websites, and ensuring your business information is consistent across all online platforms.
Sophia Thompson
Igor, I've heard about local citation building. How important is it for local businesses?
Igor Gamanenko
Sophia, local citation building is crucial for local businesses as it involves listing your business name, address, and phone number (NAP) on various local directories and websites. This helps search engines verify your business's location and credibility, ultimately improving your local search rankings.
Daniel Fernandez
Igor, what is the role of online reviews in local search optimization?
Igor Gamanenko
Daniel, online reviews play a significant role in local search optimization. Positive reviews from satisfied customers not only boost your business's reputation but also improve your visibility in local search results. Encouraging customers to leave reviews and responding to them can greatly benefit your local SEO efforts.
Marcia Santos
Igor, how can I track the effectiveness of my local SEO strategies?
Igor Gamanenko
Marcia, tracking the effectiveness of your local SEO strategies can be done through tools like Google Analytics and Google My Business Insights. These tools provide valuable data on website traffic, keyword rankings, and customer actions, allowing you to measure the impact of your local SEO efforts.
Ricardo Lima
Igor, what would be your top tip for someone starting with local SEO?
Igor Gamanenko
Ricardo, my top tip for someone starting with local SEO would be to research and understand your target audience and their search behavior. By knowing what your potential customers are looking for and how they search, you can optimize your website and content accordingly, giving you a better chance of appearing in local search results.
Lucia Rodriguez
Igor, how long does it usually take to see results from local SEO efforts?
Igor Gamanenko
Lucia, the timeline for seeing results from local SEO efforts can vary depending on factors such as the competitiveness of your industry and the quality of your SEO strategies. While some improvements can be seen within a few weeks, it generally takes several months of consistent effort to achieve significant results.
Miguel Silva
Igor, are there any common mistakes to avoid in local SEO?
Igor Gamanenko
Miguel, some common mistakes to avoid in local SEO include inconsistent business information across online platforms, neglecting customer reviews and feedback, overlooking mobile optimization, and targeting irrelevant or overly competitive keywords. It's important to stay updated with local SEO best practices and adapt accordingly.
Marina Oliveira
Igor, can you recommend any tools for keyword research in local SEO?
Igor Gamanenko
Marina, some popular tools for keyword research in local SEO include Google Keyword Planner, SEMrush, and Moz Keyword Explorer. These tools can help you identify relevant keywords for your target audience and analyze their search volume and competition.
Santiago Perez
Igor, is it necessary to hire a professional agency for local SEO, or can I do it myself?
Igor Gamanenko
Santiago, while it's possible to do local SEO yourself, hiring a professional agency can provide several advantages. They have the expertise and resources to implement effective strategies, stay up-to-date with industry changes, and provide ongoing support. It ultimately depends on your budget, time availability, and the complexity of your SEO needs.
Catarina Costa
Igor, how can I make my website mobile-friendly for better local search optimization?
Igor Gamanenko
Catarina, to make your website mobile-friendly, use responsive design that automatically adjusts the layout and content based on the user's device. Optimize images, use legible fonts, and ensure your website loads quickly on mobile devices. This will improve user experience and positively impact your local search rankings.
Victor Santos
Igor, thank you for sharing these valuable insights on local SEO! It's great to have a clear understanding of the key factors that can help our businesses thrive in local search.
Igor Gamanenko
You're welcome, Victor! I'm glad you found the insights valuable. It's my pleasure to help businesses succeed in local SEO.
Gabriela Fernandez
Igor, I appreciate your emphasis on the importance of local SEO. It's crucial for businesses to stay visible and competitive in their local markets.
Igor Gamanenko
Gabriela, you're absolutely right. Local SEO is vital for businesses to establish a strong online presence in their local markets and attract relevant customers.
Julio Martin
Igor, your article has inspired me to prioritize local SEO for my business. Thank you for sharing your expertise!
Igor Gamanenko
Julio, that's fantastic! Prioritizing local SEO can have a significant impact on your business's visibility and success. Feel free to ask if you have any further questions or need assistance.
Larissa Santos
Igor, how can I optimize my website for local keywords without compromising the overall user experience?
Igor Gamanenko
Larissa, optimizing your website for local keywords shouldn't compromise the user experience. Incorporate relevant keywords naturally into your content, meta tags, and headings. Ensure your website structure is intuitive and easy to navigate, keeping in mind both search engines and user needs.
Roberto Lima
Igor, do you have any recommendations for creating effective local business listings?
Igor Gamanenko
Roberto, when creating local business listings, make sure to provide accurate and consistent information about your business, such as name, address, phone number (NAP), and website URL. Choose relevant categories and include high-quality images to enhance your listing's appeal.
Amanda Silva
Igor, how frequently should I update my local business listings?
Igor Gamanenko
Amanda, it's advisable to update your local business listings whenever there are changes to your business information, such as address, phone number, or business hours. Regularly monitoring and updating your listings ensures the accuracy and relevance of your business information.
Lucas Perez
Igor, is social media presence important for local SEO, and how can it be optimized?
Igor Gamanenko
Lucas, social media presence can complement local SEO efforts by increasing brand visibility and engagement. To optimize social media for local SEO, ensure your profiles are complete and consistent, share local content, and engage with your local audience by responding to comments and reviews.
Carolina Costa
Igor, what are the key factors to consider when choosing an SEO agency for local SEO services?
Igor Gamanenko
Carolina, when choosing an SEO agency for local SEO services, consider their experience and track record in local SEO, client testimonials, the range of services they offer, and their understanding of your specific industry and target audience. It's also important to discuss your goals and expectations upfront.
Eduardo Ramirez
Igor, how important is it to have a Google My Business listing for local businesses?
Igor Gamanenko
Eduardo, having a Google My Business listing is extremely important for local businesses. It allows you to control and update your business information, appear in Google's local search results and map listings, and gather valuable insights about user engagement.
Camila Oliveira
Igor, what are the most common challenges faced by local businesses in terms of SEO?
Igor Gamanenko
Camila, some common challenges faced by local businesses in terms of SEO include maintaining consistent and accurate business information across multiple online platforms, competing with larger businesses in local search rankings, and generating positive customer reviews.
Paulo Santos
Igor, can you share any success stories of businesses that significantly improved their local search rankings through SEO?
Igor Gamanenko
Paulo, there are many success stories of businesses that achieved significant improvement in their local search rankings through SEO. One example is a local bakery that improved its visibility in local search results by optimizing their website, creating local business listings, and actively engaging with customers through social media.
Rafael Fernandes
Igor, what are the best ways to encourage customers to leave reviews for a local business?
Igor Gamanenko
Rafael, to encourage customers to leave reviews for a local business, you can offer incentives such as discounts or loyalty rewards, provide a seamless review process on your website or social media pages, and personally ask satisfied customers to leave their feedback. Responding to reviews (both positive and negative) also shows that you value customer input.
Antonio Silva
Igor, what are the most important on-page SEO factors for local businesses?
Igor Gamanenko
Antonio, some important on-page SEO factors for local businesses include optimizing titles and meta tags with local keywords, creating unique and relevant content, using schema markup to provide structured information about your business, and ensuring fast website load times.
Sophie Dupont
Igor, how can I find the right keywords for my local business?
Igor Gamanenko
Sophie, to find the right keywords for your local business, start by understanding your target audience and their search behavior. Use keyword research tools like Google Keyword Planner or SEMrush to explore keywords with local intent. Focus on long-tail keywords that are relevant to your products or services and have moderate search volume and competition.
Carlos Hernandez
Igor, thank you for shedding light on the importance of local SEO. It's undoubtedly a crucial aspect for businesses in today's digital landscape.
Igor Gamanenko
You're welcome, Carlos! Indeed, local SEO has become essential for businesses to thrive and stay competitive in the digital world. If you have any further questions, feel free to ask.
Isabella Costa
Igor, how can a small local business compete with larger businesses in terms of SEO?
Igor Gamanenko
Isabella, while competing with larger businesses can be challenging, local SEO provides opportunities for small businesses. Focus on targeting specific local keywords, optimizing your website for local searches, nurturing customer relationships, and leveraging your unique advantages such as personalized services and community involvement.
Julia dos Santos
Igor, can you share some examples of 'hot pricing' strategies that work well for local businesses?
Igor Gamanenko
Julia, 'hot pricing' strategies for local businesses can include limited-time discounts, bundle pricing, loyalty programs, and exclusive offers for local customers. The key is to create offers that incentivize customers to choose your business over competitors while still maintaining profitability.
Matias Fernandes
Igor, what are the signs that indicate my local SEO strategies are working effectively?
Igor Gamanenko
Matias, some signs that indicate your local SEO strategies are working effectively include an increase in organic search traffic, higher website rankings for local keywords, an uptick in customer inquiries and conversions, and positive feedback or reviews from customers about finding your business through online searches.
Gabriel Gonzalez
Igor, how can I make my website rank higher in local search results?
Igor Gamanenko
Gabriel, to make your website rank higher in local search results, focus on optimizing your website's content with local keywords, obtaining high-quality backlinks from local websites, optimizing your Google My Business listing, and actively engaging with your local audience through social media and customer reviews.
Marina Costa
Igor, what are the best ways to maintain consistent online citation across different platforms?
Igor Gamanenko
Marina, to maintain consistent online citation, start by creating an accurate and comprehensive business profile that includes your NAP details. Regularly monitor your listings on various directories and platforms, update any changes promptly, and consider using citation management tools that can automate the process and help you track inconsistencies.
Sergio Ramirez
Igor, how can I recover from a drop in local search rankings?
Igor Gamanenko
Sergio, if you experience a drop in local search rankings, evaluate potential causes such as changes to your website, algorithm updates, or negative customer reviews. Focus on resolving any issues, improving your website's SEO, and building positive signals like getting more customer reviews and relevant backlinks. It may take time, but with consistent effort, you can recover and regain your rankings.
Eduarda Silva
Igor, what are the best practices for optimizing website images for local search?
Igor Gamanenko
Eduarda, to optimize website images for local search, use descriptive filenames and alt tags that include relevant local keywords. Compress and resize images to ensure fast loading speed, and consider using schema markup to provide search engines with additional information about your images, such as product images or local business photos.
Pedro Oliveira
Igor, should I focus on organic SEO or paid advertising for local search visibility?
Igor Gamanenko
Pedro, a combination of both organic SEO and paid advertising can be effective for local search visibility. Organic SEO efforts provide long-term benefits, while paid advertising can give you immediate visibility in local search results. The right approach depends on your budget, goals, and timeline.
Luna Fernandez
Igor, are there any penalties or risks associated with local SEO practices?
Igor Gamanenko
Luna, there are indeed penalties and risks associated with local SEO practices, particularly if you engage in spammy tactics such as keyword stuffing, buying fake reviews, or manipulating your business's location information. It's important to follow ethical SEO practices and focus on providing genuine value to your audience.
Raul Costa
Igor, what is the relationship between website user experience and local SEO?
Igor Gamanenko
Raul, website user experience is closely related to local SEO as search engines prioritize websites that offer a positive user experience. A well-structured, mobile-friendly, and fast-loading website with relevant and engaging content enhances user experience and can contribute to higher search rankings in local search results.
Vera Lopez
Igor, what is the difference between national SEO and local SEO?
Igor Gamanenko
Vera, the main difference between national SEO and local SEO is the target audience and geographic focus. National SEO aims to reach a broader audience across multiple regions or countries, while local SEO focuses on targeting a specific location or area to attract nearby customers searching for local products or services.
Felipe dos Santos
Igor, how important is it to keep my local business information up to date on Google My Business?
Igor Gamanenko
Felipe, keeping your local business information up to date on Google My Business is extremely important. It ensures that potential customers find accurate and relevant information about your business, improves your visibility in Google's local search results and map, and helps you stay connected with your local audience.
Luciana Rodrigues
Igor, what is the role of link building in local SEO strategies?
Igor Gamanenko
Luciana, link building plays a crucial role in local SEO strategies. By acquiring high-quality backlinks from local websites, directories, and other authoritative sources, you not only improve your website's authority in search engines' eyes but also increase your visibility in local search results. It's important to focus on earning natural and relevant backlinks that showcase your business's credibility.
Marcela Costa
Igor, how can voice search impact local SEO?
Igor Gamanenko
Marcela, voice search is increasingly important in local SEO. People often use voice commands to search for local business information on their mobile devices or voice-enabled speakers. Optimizing your website and content for conversational, long-tail keywords and providing clear and concise answers to frequently asked questions can enhance your visibility in voice search results.
Pablo Sanchez
Igor, what are the benefits of using schema markup for local SEO?
Igor Gamanenko
Pablo, using schema markup for local SEO provides several benefits. It helps search engines understand and index your business's structured information more accurately, such as your NAP details, customer reviews, business hours, and events. This can enhance your appearance in search results, enable rich snippets, and improve your overall visibility.
Roberta Oliveira
Igor, how can I optimize my local business website for voice search?
Igor Gamanenko
Roberta, to optimize your local business website for voice search, focus on conversational, long-tail keywords that people may use when speaking their search queries. Structure your content in a question-and-answer format, use schema markup to provide relevant information, and ensure your website is mobile-friendly for a seamless voice search experience.
Silvia Goncalves
Igor, what is the impact of online directories on local SEO?
Igor Gamanenko
Silvia, online directories play a significant role in local SEO. They provide additional online exposure for your business, enhance your business's credibility and trustworthiness, and can improve your local search rankings. Make sure to list your business on relevant and reputable directories and keep your information consistent across all listings.
Carlos dos Santos
Igor, how can I conduct a local SEO audit for my business?
Igor Gamanenko
Carlos, to conduct a local SEO audit for your business, start by evaluating your website's structure and on-page elements like titles, meta tags, and content. Analyze your local business listings for accuracy and consistency, review your backlink profile, and assess customer reviews and ratings. This will help you identify areas for improvement and refine your local SEO strategies.
Manuela Costa
Igor, is it possible to learn and implement local SEO strategies without a background in digital marketing?
Igor Gamanenko
Manuela, it is possible to learn and implement local SEO strategies without a background in digital marketing. There are numerous online resources, courses, and guides available that can help you understand the fundamentals of local SEO and provide step-by-step instructions. However, it does require time, effort, and staying updated with the latest trends and best practices.
Daniel Ramirez
Igor, can you recommend any books or websites to further educate myself on local SEO?
Igor Gamanenko
Daniel, some recommended books for local SEO include 'Local SEO: Proven Strategies & Tips for Better Local Google Rankings' by Jason McDonald and 'Local SEO: A Roadmap to Successful Local Ranking' by Tim Brennan. Websites like Moz, SEMrush, and Search Engine Land also provide comprehensive guides and resources on local SEO.
Hugo Rodrigues
Igor, what role does online reputation management play in local SEO strategies?
Igor Gamanenko
Hugo, online reputation management is a crucial component of local SEO strategies. Maintaining a positive online reputation through managing customer reviews, responding to feedback, and addressing any negative comments can significantly impact your local search rankings and overall credibility. It's important to actively monitor and manage your online reputation.
Igor Gamanenko
Thank you all for your valuable questions and participation in this discussion on local SEO. I hope you found the information shared helpful in defining your online businesses in the right way. Remember, local SEO is an ongoing process, so continue learning, adapting, and monitoring your progress. Feel free to reach out if you have any further queries. Have a great day!
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