Does anyone have easy local SEO tactics for me to get started?

Yes, there are some pretty easy local SEO techniques of quick website optimization for a precisely targeted local search. But before we start, let’s face it – if your online business isn’t among top-3 ranking positions in the relevant local SERPs, chances are that you will be frequently overlooked by lots of potential clients/buyers. That’s why it’s so important to fit your online business website to that sweet spot in Google’s local search. Otherwise, you will hardly bring a sufficient flow of new visitors to be actually converted into the paying customers. That’s it. So, below are some of my top-featured approaches to support you with easy local SEO strategy that can drive you to the edge of broad exposure in the relevant local online search. That being said, let’s delve into the most important tips and practical suggestions to help you with that.

Easy Local SEO Techniques and Useful Tips & Tricks

Types of Keywords by User Intent

The first thing to be done before anything else is to pick the right core target keywords and their hyperlocal long-tail expressions. Basically, all related search terms you’re going to optimize for are falling into two primary categories:

• Buying Intent Keywords – stand for those search queries entered by the user, which are most likely to bring an instant prospect for immediately buying/ordering/visiting your brick-and-mortar business location. Given that buying intent keywords should be your primary focus, make sure to drop them on your homepage. Doing so, you will be able to correctly develop the rest of service pages, and also make them rich with your most precious keyword assets.
• Research Intent Keywords – are your secondary priority, mainly because this type of keywords isn’t meant to give you really fast conversions (otherwise, “just looking”). It means that research intent keywords are commonly filled by people, who are just gathering basic information for future purchase or visit. That way, use them on your supportive blog pages (if available), or at least drop them throughout your FAQ page sections.

Easy Local SEO Optimization for Search

Once you identified your main target keywords, it’s time to refine the list and keep only must winning local keywords and their long-tail expressions. I would recommend using a simple keyword research tool (like good old Google’s Keyword Planner, or KeywordTool.io). You might as well try something much more specific, I mean online analytical platforms and toolkits like Moz’s Open Site Explorer, Semalt Website Analyzer, or SEMRush SEO Toolkit. 

That way, here are the main on-page areas to put the best of your must-winning keywords and long-tail search terms:

• Homepage and Service Pages – should be rich with you buying intent keywords. Make sure to have Title Tags created within 55-65 character length, and embed them with the name of city/town or location you’re targeting. Next, complete your Meta Descriptions (recommended length is somewhere within 120-140 characters in total), in line with clearly outlining your main products/services, to end up with setting a couple of engaging Call-To-Action buttons. Doing so, don’t forget to set concise and descriptive H1 headlines, embedded with your primary business category. 
• Content Pages (like FAQs and blog posts) – your service pages are recommended to be created for each separate core product/service provided with your business. Using your buying intent keywords, make sure to write only clear and tightly edited page copies. Keep their average length within 500-1,000 words, in line with incorporating a reasonable quantity of primary “contextual” search terms – and you’re done!