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What’s the best way of running on-page SEO for online business websites?

Mar 01, 2018

Luckily, now there are a lot of different approaches to on-page SEO for online business websites and supportive blogs. Of course, some of them are really performing for efficient online promotion in the relevant Google’s SERPs, and some tactics may appear not that good after being tested on several projects. Anyway, I’ve got some featured tactics and use-proven SEO tips for online business websites and content-based tactics to sound blog promotion. Based on the logic of the major search engines, and the anatomy of organic SERPs, here is a good checklist of the Search Engine Optimization at the on-page level, backed up with some smart, practical insight and useful recommendations. Well, let’s quickly run through the main points of your future content focus. Ultimately, to drive your current optimization strategy to a certainly higher degree.

List of Useful On-Page SEO Tactics for Online Business Owners

Before anything else, let's face it – your on-page content is created for people, first and foremost. Making it technically-sound for better indexing by the search crawling bots should be your further priority, but not the ultimate goal. I mean that those old times when you could easily climb to the top of the SERPs simply making your web pages "stuffed" with keywords have long passed. That being said, let's see how to make a perfectly optimized web page for your business site the right way.

Page Title

Titles known as the most important element of the whole on-page SEO. It means that, despite everything about page titles may seem perfectly simple & clear, you should still pay the most precise attention to the following:

Keep the average length of your page titles somewhere within 55-60 characters. Exceeding this threshold will make the search engines display a partially-cut rich snippet in the SERPs.
Make page titles as simple & concise as you can, in line with creating a good sense of urgency.
Try to embed them with the following elements: core search term (otherwise, main target keyword), your brand name, numbers, as well as intriguing words like "How" "When," and "Why."

URLs

Make sure to follow the following recommendations when reworking URLs of each web page you have:

Include closely related keywords or even long-tail search terms.
Make each URL sufficiently descriptive and meaningful for the user.
The page name length should stay somewhere within 3-6 words, separated with hyphens.

Meta Descriptions

Much like with URLs/Page Titles, have them based on your main target keywords, maintain description length within 150-160 characters, and make sure to avoid duplicate meta – it's really important over there, mainly due to potentially harmful duplicate-content issue.

Headers

Remember, you've got only single H1 tag allowed for each web page. As for subheads, the optimal count of H2/H2 headers is found within 3-5 items per each page.

Sharing/CTAs/Hyperlinks

Don't forget to embed your homepage, landing pages, as well as the main category pages with welcoming Social Sharing Buttons, engaging Call-to-action buttons, and internal links for easier user navigation/better indexing by Googlbots.

Frank Abagnale

Thank you all for visiting and reading my article on Expert SEO! I'm excited to hear your thoughts and answer any questions you may have.

Emily Reynolds

Great article, Frank! SEO is such an important aspect of any business website. I particularly liked your insights on content optimization. It's crucial for attracting and engaging the right audience.

Michael Thompson

Hi Frank! I couldn't agree more. Content optimization plays a major role in improving search engine rankings and driving organic traffic. Any tips on optimizing specific types of content? For example, how can I ensure my blog posts are optimized?

Frank Abagnale

Hey Michael! Great question. When it comes to optimizing blog posts, focus on relevant keywords and semantic search. Ensure your content is well-structured, easy to read, and provides value to the readers. Don't forget to include meta tags and meta descriptions as well!

Sarah Walters

Hi Frank! Loved your article, very informative. Can you recommend any reliable SEO services that offer outstanding results? It can be quite overwhelming to choose the right one.

Frank Abagnale

Absolutely, Sarah! SEMALT is a fantastic SEO service provider. They have a proven track record in delivering top-notch results for businesses of all sizes. I highly recommend checking out their packages and discussing your specific needs with their team.

Robert Johnson

Hey Frank, thanks for the valuable insights. I've been struggling to determine the right pricing for SEO services. Any tips to ensure I'm getting the most out of my investment?

Frank Abagnale

Hi Robert! Pricing can be tricky, but it's crucial to ensure you're getting quality services. Look for providers that offer transparent pricing, detailed breakdowns of their services, and case studies showcasing successful projects. Remember, it's about the value you receive, not just the price!

Laura Adams

Hi Frank! I appreciate your article. Can you explain what you mean by 'cunning packages' in the title? It sparked my curiosity.

Frank Abagnale

Hi Laura! By 'cunning packages,' I meant SEO service packages that are carefully crafted and customized to meet the specific needs of businesses. They typically include a combination of on-page and off-page optimization strategies, content creation, keyword research, and performance tracking.

Daniel Mitchell

Frank, your article was a great read! I'm curious about the role of social media in SEO. How can social media optimization enhance search engine visibility?

Frank Abagnale

Hi Daniel! Social media optimization can indeed boost search engine visibility. By sharing your content on social media platforms, you increase its reach and likelihood of engagement. Additionally, social signals, such as likes, shares, and comments, can indicate to search engines that your content is valuable and worth ranking higher.

Emma Anderson

Thanks for sharing your expertise, Frank! Do you have any recommendations for tracking the effectiveness of SEO efforts? Which metrics should I focus on?

Frank Abagnale

You're welcome, Emma! Tracking SEO effectiveness is crucial. Some key metrics to focus on include organic search traffic, keyword rankings, conversion rate, click-through rate (CTR), and bounce rate. These metrics offer insights into the success of your optimization efforts, allowing you to make data-driven decisions.

Andrew Thompson

Frank, your article provided valuable information! I've been considering hiring an in-house SEO specialist for my business. Any recommendations on finding the right talent?

Frank Abagnale

Thanks, Andrew! When looking for an in-house SEO specialist, prioritize candidates with a solid understanding of technical SEO, content optimization, and keyword research. Additionally, knowledge of analytics tools and staying updated with industry trends is essential. Don't forget to assess their past experience and results achieved!

Grace Collins

Hi Frank! Great article. I'm curious about the concept of mobile optimization. How crucial is it in modern SEO?

Frank Abagnale

Hi Grace! Mobile optimization is extremely crucial in modern SEO. With the majority of internet users accessing websites through mobile devices, search engines prioritize mobile-friendly sites. To ensure a positive user experience and to improve search engine rankings, focus on responsive design, fast loading times, and mobile-friendly content.

Oliver Lewis

Hey Frank! Your article was a great read. I'm interested in the concept of local SEO. Can you share some tips to improve local search visibility for small businesses?

Frank Abagnale

Hey Oliver! Local SEO is vital for small businesses. Make sure to claim and optimize your Google My Business profile, use local keywords, and list your business in relevant directories. Encourage happy customers to leave reviews, as they play a significant role in local search visibility!

Liam Turner

Frank, I thoroughly enjoyed your article! Can you highlight the role of backlinks in SEO? How can businesses effectively build quality backlinks?

Frank Abagnale

Hi Liam! Backlinks are crucial for SEO as they indicate to search engines that your site is trustworthy and authoritative. Businesses can build quality backlinks by creating high-quality content worth sharing, reaching out to relevant websites for guest posting opportunities, engaging in influencer collaborations, and fostering relationships with industry partners.

Sophia Bennett

Great article, Frank! I have a question regarding SEO for e-commerce websites. How can online stores optimize their product pages for better visibility?

Frank Abagnale

Hi Sophia! Optimizing product pages for better visibility involves using relevant keywords in the page titles, URLs, and descriptions. Include high-quality product images and detailed descriptions. Utilize customer reviews, implement schema markup, and make sure your website's navigation is user-friendly for a seamless shopping experience!

Isabella Brown

Hey Frank! Loved your article. Can you explain the concept of on-page vs. off-page SEO? How do they differ?

Frank Abagnale

Hi Isabella! On-page SEO refers to optimizing elements on your website, such as content, meta tags, URLs, and internal linking, to improve search rankings. Off-page SEO, on the other hand, focuses on external factors like backlinks and social media engagement that contribute to your site's authority and visibility. Both are essential for a comprehensive SEO strategy!

Aiden Walker

Hi Frank! Thank you for sharing your insights. In your article, you mentioned 'hot pricing.' Could you elaborate on that?

Frank Abagnale

Hi Aiden! 'Hot pricing' refers to competitive pricing options offered by SEO service providers to attract businesses. It often includes affordable packages while ensuring quality services. It's important to find a balance between price and value, ensuring you're getting the most out of your investment. Always thoroughly evaluate the services included before making a decision!

Jack Williams

Frank, your article was spot on! I'm curious, how long does SEO take to show results? Can businesses expect immediate improvements after optimization?

Frank Abagnale

Hi Jack! SEO is a long-term strategy, and results can vary depending on various factors. While some improvements can be observed quickly, it usually takes several months to see significant results. Patience is key! However, consistent and well-executed optimization efforts tend to yield long-lasting benefits for businesses.

Natalie Clark

Hi Frank! Really enjoyed your article. In terms of keyword research, do you have any tips on finding the right keywords for my business niche?

Frank Abagnale

Hi Natalie! Finding the right keywords for your business niche involves researching relevant topics and identifying search terms your target audience uses. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to discover search volume, competition, and related keywords. Analyzing competitor websites can also provide insights!

Ethan Walker

Frank, I found your article very useful! Can you explain the concept of 'content optimization' in more detail?

Frank Abagnale

Hi Ethan! Content optimization involves making your website's content more search engine friendly and user-friendly. It includes strategies like keyword research, incorporating relevant keywords throughout your content, creating engaging and shareable content, optimizing meta tags, headers, and descriptions, and ensuring proper formatting and structure. The goal is to enhance visibility, engagement, and conversions!

Victoria Green

Great article, Frank! As a small business owner, I'm often torn between handling SEO in-house or outsourcing it to experts. Any advice on making the right decision?

Frank Abagnale

Hi Victoria! Deciding between handling SEO in-house or outsourcing depends on factors like your budget, available resources, and expertise within your team. If you have the necessary skills and time to dedicate, handling it in-house can be a cost-effective option. However, outsourcing to experts like SEMALT can ensure specialized knowledge, freeing up your time to focus on core business activities.

Sophie Turner

Hi Frank! Loved your article. Can you explain the importance of SSL certificates for SEO? How do they impact search rankings?

Frank Abagnale

Hi Sophie! SSL certificates are crucial for website security and user trust. While they don't directly impact search rankings, search engines like Google prioritize websites with HTTPS (SSL-secured) over non-secure websites. Having an SSL certificate also ensures a safer browsing experience for your visitors, encouraging them to stay longer and engage with your content.

Ella White

Frank, your article resonated with me! I've heard about black hat SEO practices that can harm websites. Can you shed some light on what they are, and how to avoid them?

Frank Abagnale

Hey Ella! Black hat SEO practices are unethical tactics that violate search engine guidelines to manipulate rankings. Examples include keyword stuffing, cloaking, buying links, and duplicate content. To avoid them, focus on white hat techniques like quality content creation, proper keyword usage, building organic backlinks, and adhering to search engine guidelines. It's all about playing fair!

Ryan Adams

Frank, your article was quite enlightening! Can you explain what role meta tags play in SEO?

Frank Abagnale

Hi Ryan! Meta tags provide information about a web page to search engines, helping them understand its content. The most important meta tags for SEO are the title tag, meta description, and meta keywords. Optimizing these tags with relevant keywords and compelling descriptions can enhance click-through rates, improve search rankings, and attract the right audience.

Ava Roberts

Great article, Frank! Can you share some insights on image optimization for better SEO?

Frank Abagnale

Hi Ava! Image optimization involves reducing file sizes without compromising quality, using descriptive filenames, and utilizing alt text to provide search engines with context. Compressed images improve website loading speeds, while descriptive filenames and alt text help search engines understand the image content and improve accessibility. It's a crucial aspect of SEO!

David Martin

Frank, your article was extremely informative! What's your take on the future of SEO? Any upcoming trends we should be aware of?

Frank Abagnale

Hey David! The future of SEO is constantly evolving. Some upcoming trends include the rise of voice search optimization, importance of mobile-first indexing, implementation of AI and machine learning in search algorithms, and an increasing focus on user experience (UX). Staying updated with these trends and adapting your SEO strategies accordingly will be crucial!

Scarlett Turner

Hi Frank! Your article was comprehensive and easy to understand. Can you suggest any resources or courses to further enhance our SEO knowledge?

Frank Abagnale

Hi Scarlett! There are plenty of resources and courses available to enhance SEO knowledge. Some popular ones include Moz Academy, HubSpot Academy, Google's Analytics Academy and Webmasters YouTube channel, and industry blogs like Search Engine Land and Search Engine Journal. Continuous learning and staying updated with industry news are key to mastering SEO!

Lucy Hill

Frank, your insights were valuable! Does the length of content impact search rankings? Should we focus on creating longer articles?

Frank Abagnale

Hi Lucy! While there's no hard rule on content length, longer and comprehensive articles often perform better in search rankings. They tend to provide more value, cover topics in-depth, and attract more backlinks. It's important to focus on quality over length and ensure that your content is engaging and meets the needs of your target audience.

Emily Wilson

Hi Frank! Congrats on the informative article. How can businesses effectively track their competitors' SEO strategies?

Frank Abagnale

Hi Emily! Tracking competitors' SEO strategies can be done through tools like SEMrush, Ahrefs, or Moz. These tools provide insights into competitors' rankings, backlink profiles, and the keywords they are targeting. Analyzing their strategies can help you identify new opportunities, stay ahead, and make informed decisions to improve your own SEO efforts!

Jake Turner

Frank, your article was enlightening! I'm curious about the relationship between SEO and user experience. How does one impact the other?

Frank Abagnale

Hi Jake! SEO and user experience are intertwined. Search engines prioritize user-friendly websites that provide valuable content and a positive experience. Good SEO helps improve elements of user experience like website speed, mobile-friendliness, and content relevance. Conversely, a positive user experience leads to longer on-site engagement, lower bounce rates, and increased visibility in search rankings.

Hannah Parker

Frank, thank you for sharing your expertise! Can you explain the difference between organic and paid search results?

Frank Abagnale

Hi Hannah! Organic search results are the non-paid listings that appear in search engine result pages (SERPs). They are driven by a search engine's algorithm and are based on relevance to the search query. Paid search results, on the other hand, are advertisements that businesses pay for, typically displayed at the top or bottom of SERPs. They are labeled as 'Sponsored' or 'Ad.'

Maya Phillips

Frank, your article was extremely helpful! Can you explain how search engines rank websites? What factors do they consider?

Frank Abagnale

Hi Maya! Search engines like Google rank websites based on various factors. Some important factors include relevance and quality of content, backlink profile and authority, mobile-friendliness, website speed, user experience, meta tags, and social signals. Search engine algorithms take into account these factors to determine how well a website meets the search intent and should be ranked in the SERPs.

Oscar Scott

Hey Frank! I enjoyed your article. When it comes to SEO, what should businesses prioritize: on-page or off-page optimization?

Frank Abagnale

Hi Oscar! Both on-page and off-page optimization are vital for a comprehensive SEO strategy. On-page optimization ensures your web pages are relevant and well-structured, while off-page optimization builds your site's authority and reputation through backlinks and social signals. Prioritize on-page optimization, as it's within your control, and then focus on off-page strategies to enhance your website's performance.

Nathan Reed

Frank, your article was spot-on! How frequently should businesses update their website content to maintain SEO effectiveness?

Frank Abagnale

Hey Nathan! Updating website content regularly is beneficial for SEO and user engagement. While there's no fixed frequency, aim to add fresh content on a consistent basis. It could be through blog posts, new product/service descriptions, or updating existing pages with relevant information. Focus on quality, along with regularity, as search engines value fresh and informative content.

Victoria Evans

Hi Frank! Your insights on Expert SEO were valuable. Can you explain the difference between black hat and white hat SEO practices?

Frank Abagnale

Hi Victoria! Black hat SEO practices are unethical techniques that violate search engine guidelines to manipulate rankings, such as keyword stuffing, cloaking, and link schemes. White hat SEO practices, on the other hand, abide by search engine guidelines, focusing on creating valuable content, keyword research, quality link building, and user-friendly websites. White hat techniques prioritize long-term success and sustainability.

Leo Wright

Frank, your article was fantastic! Can you share any tips on improving website loading speed for better SEO?

Frank Abagnale

Hi Leo! Improving website loading speed is essential for SEO. Some tips include optimizing image sizes, minifying CSS and JavaScript files, leveraging browser caching, reducing redirects, and using a content delivery network (CDN). Additionally, selecting a reliable web hosting service plays a crucial role. Faster loading websites provide better user experience and are favored by search engines.

Elijah Adams

Frank, your article provided great insights! How can businesses ensure their SEO strategies align with their overall marketing efforts?

Frank Abagnale

Hey Elijah! Aligning SEO strategies with overall marketing efforts is crucial for a holistic approach. Start by understanding your target audience and their search behavior, aligning keywords and content accordingly. Integrate SEO into content marketing, social media, and PR efforts. Ensure consistency in messaging, branding, and user experience across various channels. By aligning all efforts, you'll create a seamless and effective marketing strategy.

Harper Edwards

Frank, your article was quite insightful! How can businesses optimize their YouTube videos for better search visibility?

Frank Abagnale

Hi Harper! Optimizing YouTube videos involves using relevant keywords in titles, descriptions, and tags. Conduct keyword research to find suitable terms. Additionally, create high-quality, engaging, and informative video content that appeals to your target audience. Encourage likes, comments, and shares to enhance visibility, and embed videos on your website for additional traffic. Remember to include a call-to-action and video transcripts!

William Turner

Frank, your article was a great resource! I'm curious about the impact of user engagement metrics on SEO. How do they interrelate?

Frank Abagnale

Hi William! User engagement metrics, like bounce rate, time on page, and click-through rate, provide insights into how users interact with your website. Positive engagement metrics indicate to search engines that your content is relevant and valuable, potentially leading to better search rankings. A balance of those metrics, along with other SEO factors, influences overall website performance in search results.

Emily Davis

Frank, thank you for the informative article! Can you recommend any tools to monitor SEO performance and track keyword positions?

Frank Abagnale

You're welcome, Emily! There are several tools available to monitor SEO performance and keyword positions. Popular ones include SEMrush, Moz, Ahrefs, Google Search Console, and SERPWatcher. These tools provide insights into keyword rankings, organic search traffic, backlink profiles, and other metrics that help you track and fine-tune your SEO strategies.

Joshua Flores

Frank, I enjoyed your article! Can you provide any recommendations on improving website structure for better SEO?

Frank Abagnale

Hey Joshua! Improving website structure is crucial for SEO. Ensure a clear and logical hierarchy with organized navigation and internal linking. Use descriptive and keyword-rich URLs, headings, and subheadings. Create an XML sitemap and submit it to search engines. Make sure your website is mobile-friendly and loads quickly. A well-structured website enhances user experience, search engine crawling, and ultimately improves SEO.

Evelyn Turner

Frank, your article was insightful. Can you elaborate on the concept of long-tail keywords and their significance in SEO?

Frank Abagnale

Hi Evelyn! Long-tail keywords are longer and more specific search phrases that target a niche audience. They have lower search volume but higher relevance and intent, making it easier to rank for them. Long-tail keywords provide opportunities to attract highly targeted organic traffic, improve conversion rates, and compete against bigger competitors. They play a significant role in optimizing content for specific customer needs.

Elliot Turner

Frank, your article provided valuable insights! Can you explain the importance of website responsiveness for SEO?

Frank Abagnale

Hi Elliot! Website responsiveness is essential for SEO due to the increasing usage of mobile devices. Responsive design ensures your website adapts to any screen size, providing a consistent and user-friendly experience. Search engines prioritize mobile-friendly websites and penalize non-responsive sites in mobile search results. Investing in responsive design improves user experience, search rankings, and overall website performance.

Eva Hughes

Frank, thank you for sharing your expertise! Can you provide any recommendations on reducing website bounce rates?

Frank Abagnale

You're welcome, Eva! To reduce website bounce rates, focus on providing quality and engaging content that matches user intent. Improve page load times, enhance website navigation, add relevant internal links, and ensure clear call-to-actions. Optimize meta tags to align with the content, as it impacts how search results are displayed. By enhancing the user experience and relevance, you can reduce bounce rates and improve SEO performance.

Clara Phillips

Frank, your article was a fantastic resource! How can businesses optimize their local listings for better local SEO?

Frank Abagnale

Hi Clara! To optimize local listings for better local SEO, start by claiming and verifying your Google My Business profile. Ensure accurate NAP (name, address, phone number) information across directories and local listings. Encourage customers to leave reviews. Be consistent with your business name, address, and phone number. Lastly, include local keywords in your website content and meta tags. Local SEO focuses on improving visibility for local searches!

Eleanor Adams

Frank, your article was helpful! Can you explain the concept of user intent in keyword research?

Frank Abagnale

Hi Eleanor! User intent refers to the purpose or goal behind a search query. It can be informational (seeking information), navigational (searching for a specific website), or transactional (looking to make a purchase). Understanding user intent is crucial in keyword research, as it helps you create content that aligns with what users want to find. By targeting the right user intent, you can attract more relevant organic traffic.

Ethan Hill

Frank, your article was informative! Can you recommend any strategies to build high-quality backlinks?

Frank Abagnale

Hey Ethan! Building high-quality backlinks involves creating exceptional content that naturally earns links from other websites. Reach out to relevant industry blogs for guest posting opportunities. Engage in influencer collaborations or interviews. Share your content on social media platforms to attract attention and potential backlinks. Building relationships with other webmasters, bloggers, and industry influencers can also lead to quality backlink opportunities.

Lily Young

Frank, really enjoyed reading your article! Can you explain the role of header tags (H1, H2, etc.) in SEO?

Frank Abagnale

Hi Lily! Header tags (H1, H2, etc.) help structure and organize your content, making it easier for search engines and users to understand. The H1 tag represents the main heading of the page, typically used once. H2 and subsequent header tags divide the content into sections. Including relevant keywords in header tags can improve SEO, but ensure a natural progression that enhances readability as well.

Levi Cooper

Frank, your article was fantastic! I'm curious about the impact of social media shares on SEO. How do they correlate?

Frank Abagnale

Hi Levi! Social media shares indirectly impact SEO. While social signals themselves (likes, shares, comments) don't directly affect search engine rankings, they can indirectly contribute to improved visibility. When content is widely shared, it attracts more organic traffic, potential backlinks, and brand exposure. These factors can enhance search engine rankings over time. Social media shares broaden your content's reach and potential impact!

Luke Anderson

Frank, your article was a great read! Can you explain how search engines determine the relevance of a webpage to a search query?

Frank Abagnale

Hey Luke! Search engines determine the relevance of a webpage to a search query using complex algorithms. They evaluate various factors like content relevance, keyword usage, backlink profile, domain authority, site structure, user engagement metrics, and social signals. These algorithms aim to deliver the most valuable and relevant results to users. Optimizing these factors enables search engines to understand the relevance of your webpage for specific queries.

Leo Evans

Frank, your article was extremely valuable! Can you provide any tips on optimizing website URLs for better SEO?

Frank Abagnale

Hi Leo! Optimizing website URLs for SEO involves using descriptive and concise URLs that include relevant keywords. Avoid using automated, cryptic, or randomly generated URLs. Ensure that URLs are readable, logical, and meaningful. Use hyphens to separate words and avoid special characters. Including relevant keywords in URLs helps search engines understand the content of your page and enhances user experience.

Aria Wright

Frank, really enjoyed your article! Can you shed some light on the impact of schema markup on SEO?

Frank Abagnale

Hi Aria! Schema markup is structured data added to the HTML of a webpage. It helps search engines understand the content better, enabling them to display richer, more informative search results. By implementing schema markup, you can optimize your website for enhanced visibility, rich snippets, and better click-through rates. Schema markup can be particularly beneficial for content like products, events, recipes, and reviews.

Mason Mitchell

Frank, your article was fantastic! Can you provide any insights on optimizing website navigation for better SEO?

Frank Abagnale

Hey Mason! Optimizing website navigation is crucial for SEO and user experience. Ensure a clear and logical hierarchy with organized menus and internal linking. Use descriptive and easily understandable anchor text. Implement breadcrumbs for easy navigation. Avoid excessive depth in the menu structure. Including relevant keywords in navigation elements can also help search engines understand the context of your pages. Clear and user-friendly navigation enhances website usability and search engine crawling.

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What’s the best way of running on-page SEO for online business websites?

List of Useful On-Page SEO Tactics for Online Business Owners

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URLs

Meta Descriptions

Headers

Sharing/CTAs/Hyperlinks

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