What basic SEO services should I look for when choosing the right package from company provider?
Today there are many different standard packages of the basic SEO services available on the online market, which are meant to make things much easier with decision-making for every potential client like you. So, if you’re still hesitating or even have completely no idea on what type of basic SEO services to choose for promoting your website or blog to the top of the relevant Google’s SERPs – you’re finally in the right place. As below I’m going to quickly run through all standard options, as well as the rest of optimization packages and promotional services you can get from the modern industry of the Search Engine Optimization. So, let’s see what have to that point.
Basic SEO Services and Standard Packages
This is the first stage of online promotion to be taken by novice webmasters, as well as small business site owners in particular. I believe that submitting for the elementary service package is probably the best starting point to mastering SEO that will fit everybody who is still new at it, or probably has a small startup budget. Taken in general, the lion’s share of the basic SEO services you can find on the Web so far is mainly revolving around the following:
- Affordable pricing that allows only standard optimization and maintenance works at the basic level.
- Low competition keywords and long-tail search terms (note, however, that it can hardly become a good fit for the website when your online business has too competitive categories, or is targeted at large-scale metropolitan areas).
- On-page optimization services that involve a limited number of the main target keywords (approx. within 5-15 keywords, depending on the provider), and cover equally finite web page count (commonly fixed anywhere up to 10 separate web pages).
- Title tag and meta description works to be applied for the optimized sections/page of the website or blog.
- Keyword research handled at the basic level to improve your CTR (otherwise, click-through rate), usually handled without in-depth keyword analysis and competitive insight that can help you find a lot of more advanced keyword assets, valuable LSI synonyms, potentially winning long-tail search terms, etc.
- Content writing & heading optimization – these areas are commonly related to creating new (or updating existing) on-page posts/articles/headers, as well as their optimization for the selected keywords of top relevance to your target audience or business industry.
- Internal links and backlinks are also often found partially included in the basic SEO services packages. Given that these areas will be rebuilt/created only at the basic level, you can expect your provider to create and optimize a minimum required set of internal links with your main category pages/homepages, in line with dropping a couple of high-quality backlinks that will be tracked and amended over time.
- Pre-optimization ranking reporting, as well as monthly checkup procedures, offered to give you a big picture of your initial SEO strategy, and it’s current way of development – ultimately, to target “weak spots” that are strongly recommended to be further improved with more advanced and far-reaching optimization works in the foreseeable future.
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