Stop guessing what′s working and start seeing it for yourself.
Login o registrazione
Q&A
Question Center →

Quali strumenti di revisione di Amazon possono aiutarti ad aumentare le tue vendite?

Le recensioni dei prodotti svolgono un ruolo cruciale su Amazon. Servono a mostrare ai clienti quali prodotti meritano la loro attenzione e quali no. È una ragione fondamentale per cui gli acquirenti amano la piattaforma di vendita al dettaglio di Amazon. È l'unica piattaforma in cui puoi leggere centinaia di testimonianze di utenti organici e prendere una decisione di acquisto corretta per l'oggetto in questione.

Tuttavia, le recensioni sono importanti anche per i venditori di Amazon. Servono come fattore di valutazione del prodotto e possono aiutarti a incrementare le vendite o scoraggiare i clienti dallo shopping nel tuo negozio.

In questo articolo, discuteremo i modi in cui è possibile generare più recensioni Amazon per migliorare il ranking delle liste. Inoltre, ti parlerò di alcuni strumenti di revisione Amazon appositamente progettati per aumentare il numero di recensioni positive sulla pagina di descrizione del prodotto.

Fattori che mostrano l'importanza delle recensioni di Amazon

  •  Le recensioni online aiutano i clienti a prendere la decisione di acquisto 

I recenti ricercatori del settore hanno dimostrato che i clienti dipendono dalle recensioni online e li attirano come prova sociale significativa. Le recensioni li aiutano a prendere la decisione d'acquisto. Secondo i dati del settore, oltre il 70% dei clienti globali si fidano delle recensioni online. Si prevede che questa tendenza aumenterà ulteriormente ogni anno.

  •  Amazon punta a recensioni organiche 

Molti commercianti online cercano di giocare al sistema, generando recensioni non organiche. Per fare in modo che i venditori rispettino le regole di ottimizzazione, Amazon difende attivamente l'integrità delle sue recensioni. Per proteggere l'integrità e penalizzare i violatori di regole, Amazon ha recentemente pubblicato titoli nazionali annunciando che tutte le recensioni incentivate o non ugualmente ottenute verranno rimosse dal sistema. Qualsiasi tentativo di manipolare recensioni, incluso il contributo di contenuti falsi o non autentici, è severamente proibito.

  •  Le recensioni dei clienti possono fornire una specifica market intelligence 

Le recensioni dei clienti possono aiutare i venditori a determinare quali prodotti porteranno loro la maggior parte delle entrate. Per ottenere maggiori informazioni sul successo di un prodotto, i venditori Amazon si rivolgono alle recensioni di revisione e monitoraggio. Inoltre, analizzando le recensioni dei prodotti TOP all'interno di una particolare nicchia o categoria, i commercianti Amazon possono ottenere informazioni sulle preferenze e le preoccupazioni dei clienti. Se vuoi superare in astuzia i tuoi concorrenti, le recensioni di Amazon ti torneranno utili. È necessario esaminare le recensioni dei concorrenti per comprendere i loro punti di forza e di debolezza. Conoscendo i loro problemi esistenti, puoi evitarli nella tua pratica di vendita e fornire ai tuoi clienti servizi migliori.

Strumenti di revisione di Amazon che ti aiuteranno a rimanere nella TOP del gioco

Sellics


È l'unico strumento con un Integrazione completa di Amazon Seller Central. Consente ai commercianti di mantenere il controllo sulle recensioni dei loro prodotti su Amazon. Usando questo strumento di revisione di Amazon, ti verranno fornite le notifiche istantanee su ogni nuova recensione del prodotto. Ti darà il pieno controllo nella sezione recensioni e ti permetterà di rispondere istantaneamente ai feedback dei tuoi clienti. Per ridurre il danno delle recensioni negative, devi reagire il più rapidamente possibile e Sellics ti aiuterà a farlo.

Un altro vantaggio di questo strumento è che ti consente di ordinare tutte le recensioni in base al loro impatto sulla valutazione media dei tuoi prodotti. Implementando questo strumento, puoi commentare i feedback degli utenti negativi direttamente dalla barra di amministrazione di Sellics.

Nelson Gray
Thank you all for taking the time to read and comment on my article! I appreciate the engagement.
Caroline
Great article, Nelson! Customer reviews play a crucial role in shaping the purchasing decisions of potential customers.
Daniel
I completely agree, Caroline. Positive customer reviews build trust and credibility for the products on Amazon.
Emily
Absolutely, Daniel! Before making a purchase, I always check the customer reviews to ensure the product meets my expectations.
Nelson Gray
Caroline, you're absolutely right! Customer reviews provide valuable insights for other potential buyers and help with decision-making.
Caroline
Exactly, Nelson. It's like having firsthand experiences shared by other customers. It gives me confidence in my purchases.
Nelson Gray
Emily, I'm glad to hear that you find customer reviews helpful. They can indeed guide customers towards the right products.
Nathan
I have a question - how can sellers ensure that their products receive positive reviews on Amazon?
Sophie
That's a great question, Nathan. Sellers can encourage customers to leave reviews with exceptional customer service and high-quality products.
Nelson Gray
Nathan, Sophie's spot on. Sellers can also run promotions or provide follow-up emails to encourage customers to leave reviews.
Sophie
Exactly, Nelson. Building good relationships with customers is key to receiving positive reviews.
Nelson Gray
Sophie, you've summarized it well. Building trust and rapport with customers is essential for positive reviews.
Alex
I often see fake reviews on Amazon. How can we trust the authenticity of customer reviews?
Nelson Gray
Valid concern, Alex. Amazon has implemented strict policies and algorithms to detect and prevent fake reviews.
Benjamin
Alex, you can also look out for verified purchase badges on reviews, which indicate that the reviewer actually bought the product.
Nelson Gray
Benjamin, that's an important point. Verified reviews provide more credibility to potential buyers.
Alex
Thank you, Nelson and Benjamin, for clarifying. I'll keep an eye out for those verified purchase badges now.
Nelson Gray
You're welcome, Alex. It's always important to ensure the authenticity of customer reviews before making a purchase.
Liam
Do reviews impact the ranking of products on Amazon's search results?
Nelson Gray
Good question, Liam. Yes, customer reviews have an impact on the ranking of products on Amazon's search results.
Sophie
Liam, products with higher ratings and positive reviews tend to appear higher in search results, improving their visibility.
Nelson Gray
Sophie, you're absolutely right. Positive feedback helps products gain more visibility and attract potential buyers.
Liam
Thanks, Nelson and Sophie. It's good to know that customer reviews influence the product ranking on Amazon.
Nelson Gray
You're welcome, Liam. Keep in mind that encouraging customers to leave honest reviews can greatly benefit sellers.
Jack
I believe customer feedback is crucial not only for purchasing decisions but also for sellers to improve their products and services.
Nelson Gray
Well said, Jack! Customer feedback provides sellers with insights that can help them enhance their offerings and address any issues.
Maria
Sometimes I find conflicting reviews about a product. How do you suggest handling such situations?
Nelson Gray
Maria, conflicting reviews can happen due to different perspectives and experiences. I'd recommend considering overall trends and multiple reviews to form a balanced opinion.
Robert
Maria, it's also helpful to read reviews that explain specific pros and cons of a product. That way, you can make an informed decision.
Nelson Gray
Robert, that's an excellent point. Detailed reviews can provide valuable insights that help potential buyers understand the product better.
Maria
Thank you, Nelson and Robert, for your suggestions. Considering overall trends and detailed reviews will be my approach now.
Nelson Gray
You're welcome, Maria. I'm glad our suggestions could be helpful. If you have any more questions, feel free to ask!
Laura
I've noticed that some sellers offer incentives for leaving positive reviews. Is that allowed by Amazon?
Nelson Gray
Laura, Amazon has strict policies against incentivized reviews to maintain the integrity of customer feedback.
Sophie
Laura, it's important to note that providing incentives for reviews can lead to biased feedback. Honest reviews are always encouraged.
Nelson Gray
Sophie, you're absolutely right. Genuine reviews are crucial for buyers to make informed decisions on Amazon.
Laura
Thank you, Nelson and Sophie, for clarifying. I appreciate Amazon's efforts to keep customer reviews genuine and trustworthy.
Nelson Gray
You're welcome, Laura. Maintaining trust in customer reviews is essential for an e-commerce platform like Amazon.
Oliver
What are your thoughts on negative reviews, Nelson? Are they more harmful than helpful for sellers?
Nelson Gray
Oliver, negative reviews can indeed pose challenges for sellers. However, they can also serve as constructive feedback, enabling sellers to improve their products and address any issues.
Daniel
I agree, Nelson. Negative reviews, when addressed properly, can showcase a seller's commitment to customer satisfaction and help build trust.
Nelson Gray
Exactly, Daniel! Acknowledging and addressing negative reviews can demonstrate a seller's dedication to quality products and excellent customer service.
Oliver
Thank you, Nelson and Daniel. It's good to know that negative reviews can also have a positive impact if handled well.
Nelson Gray
You're welcome, Oliver. It's all about embracing feedback and using it as an opportunity for growth and improvement.
Sophia
I appreciate how Amazon highlights the most helpful reviews. It makes it easier for me to evaluate products quickly. Kudos to the platform!
Nelson Gray
Sophia, you're absolutely right. Amazon's system of highlighting helpful reviews simplifies the purchasing process for customers.
Caroline
I totally agree, Nelson and Sophia. It's a great feature that saves us time and helps in making informed decisions.
Nelson Gray
Caroline, I'm glad you find Amazon's review highlighting feature beneficial. It's definitely designed to enhance the customer experience.
Sophie
I've found the 'Verified Purchase' badge quite useful in assessing the credibility of reviews. It gives me more confidence in the feedback.
Nelson Gray
Sophie, the 'Verified Purchase' badge is indeed an important indicator of genuine reviews. It's good to know you find it helpful.
Sophia
The 'Verified Purchase' badge has saved me from purchasing low-quality products multiple times. It's definitely a valuable feature.
Nelson Gray
Absolutely, Sophia! The 'Verified Purchase' badge helps customers avoid unreliable reviews and make more informed buying decisions.
Samuel
How can sellers effectively respond to customer reviews, Nelson?
Nelson Gray
Samuel, it's important for sellers to respond to both positive and negative reviews in a timely and professional manner.
Emily
Nelson, I would add that sellers should address any negative issues mentioned in the review and offer support or resolutions.
Nelson Gray
Emily, excellent addition! Addressing concerns and providing solutions demonstrates a seller's commitment to customer satisfaction.
Samuel
Thank you, Nelson and Emily, for your insights. Responding to reviews appropriately can make a significant difference for sellers.
Nelson Gray
You're welcome, Samuel. Engaging with customers through review responses is a valuable way for sellers to build trust and loyalty.
Grace
What are your thoughts on negative reviews from competitors, Nelson? How can sellers handle them?
Nelson Gray
Grace, when sellers come across potentially fake negative reviews from competitors, they should report them to Amazon's support team.
Daniel
I agree, Nelson. Amazon takes such reports seriously and investigates to maintain a fair platform for all sellers and buyers.
Nelson Gray
Daniel, you're absolutely right. Amazon aims to ensure a level playing field and protect sellers from any unfair practices.
Grace
Thank you, Nelson and Daniel, for your guidance. Reporting such reviews will be my course of action if faced with such situations.
Nelson Gray
You're welcome, Grace. Remember, Amazon is committed to maintaining the authenticity and fairness of customer reviews.
Olivia
As a potential buyer, I find it helpful when sellers answer questions on product pages. It adds more clarity before making a purchase.
Nelson Gray
Olivia, you're absolutely right. Sellers who actively respond to customer questions provide reassurance and transparency to potential buyers.
Emily
I always appreciate it when sellers answer my questions promptly. It helps me make a well-informed decision before buying.
Nelson Gray
Emily, quick and helpful responses from sellers can indeed make a positive impact on a buyer's decision-making process.
Olivia
That's true, Nelson. It shows the seller's dedication to customer service and provides a better overall experience.
Nelson Gray
Absolutely, Olivia. Good customer service is essential in creating a positive buying experience on any e-commerce platform.
Robert
I have also found it useful to sort reviews by 'Most Recent' to see if any recent issues have been addressed by the seller.
Nelson Gray
Robert, sorting reviews by 'Most Recent' is a smart approach to see if the seller has effectively resolved any previous concerns.
Benjamin
I agree with Robert. It helps us gauge how sellers are actively addressing customer feedback and continuously improving their products.
Nelson Gray
Benjamin, you're absolutely right. Sellers who are responsive to customer feedback demonstrate their commitment to quality and customer satisfaction.
Robert
Thank you, Nelson and Benjamin, for highlighting the importance of sorting reviews by 'Most Recent'. It provides valuable insights.
Nelson Gray
You're welcome, Robert. It's important to consider recent experiences when evaluating a product and a seller's responsiveness.
Joshua
I've often seen review scores being manipulated by sellers. How does Amazon prevent such fraudulent activities?
Nelson Gray
Joshua, Amazon uses advanced algorithms and manual auditing processes to detect and prevent manipulation of review scores.
Sophie
Joshua, Amazon also takes strict actions against sellers who engage in fraudulent activities to maintain the integrity of reviews.
Nelson Gray
Sophie, you're absolutely right. Amazon's commitment to fair and genuine reviews is crucial for a trustworthy online marketplace.
Joshua
Thank you, Nelson and Sophie, for reassuring me. It's good to know that Amazon is actively working against fraudulent practices.
Nelson Gray
You're welcome, Joshua. Amazon's continuous efforts help maintain a reliable and transparent platform for sellers and buyers.
Ella
I think it's also essential for sellers to actively monitor and respond to private messages from customers. Prompt support can make a difference.
Nelson Gray
Ella, you're absolutely right. Promptly addressing private messages from customers is crucial for providing excellent customer support.
Emily
I agree, Nelson. Timely responses to private messages can result in satisfied customers who would then leave positive reviews.
Nelson Gray
Emily, excellent point! Satisfied customers are more likely to leave positive reviews and become repeat buyers.
Ella
Thank you, Nelson and Emily, for reinforcing the importance of prompt responses to private messages. It's valuable advice.
Nelson Gray
You're welcome, Ella. Active communication with customers is key in providing excellent post-purchase support.
Isabella
I appreciate how the Semalt brand values customer feedback and actively interacts with the customers. It fosters a sense of trust and loyalty.
Nelson Gray
Isabella, I'm glad you noticed Semalt's commitment to customer feedback. Building trust and loyalty is crucial for any brand.
Liam
I agree, Nelson. Brands that engage with their customers and value their opinions are more likely to succeed in the long run.
Nelson Gray
Liam, exactly! Customer-centric brands like Semalt understand the importance of listening to their customers and continuously improving.
Isabella
It's refreshing to see brands that genuinely care about their customers. Semalt sets a great example in that regard.
Nelson Gray
Isabella, Semalt strives to provide the best customer experience possible. Thank you for acknowledging their efforts.
Peter
I would like to thank Semalt for developing tools that make it easier for sellers to manage their customer reviews effectively.
Nelson Gray
Peter, I appreciate your kind words. Semalt is dedicated to providing services that simplify the review management process for sellers.
Peter
The Semalt review tool has been a game-changer for my business. It saves me time and helps me monitor and respond to reviews more efficiently.
Nelson Gray
Peter, I'm thrilled to hear that the Semalt review tool has had a positive impact on your business. Thank you for sharing your experience!
Peter
You're welcome, Nelson. Semalt's tools have definitely made my life as a seller on Amazon much easier. Keep up the great work!
Nelson Gray
Thank you, Peter. It's always rewarding to hear how Semalt's tools bring value to sellers like you. I wish you continued success on Amazon!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport