Is it possible to quickly improve my business website’s SEO (local) without paid services?
The short answer is yes, you can make things much better with your SEO and local rankings – and such services aren’t necessarily needed to be paid for. So, let’s get right down to the point – below I’m going to show you three simple approaches and steps to improve your SEO local optimization with no paid services or too time-consuming efforts needed for that. Here they are.
Easy SEO and Local Optimization Services You Can Do Yourself
Before anything else, let’s start with a little piece of learning. You may say it’s a no-brainer, but the lion’s share of your potential customers are likely to search exactly for your business – simply because people already caught your name from some secondary marketing channels, right? I mean that most commonly they may discover you through different referral sources (such as good old TV ads, billboards, or even word-to-mouth “channels”). And it means that they need to see your actual physical location, or just want to get more information about what actually your business can offer them. Most commonly, they are going to look for the following (make sure you are covering this data in your business citations, site content and the other third-party referrals):
- Type and Category of business (yes, that’s really important).
- Available offers (from the viewpoint of business SEO, local optimization is all the same both for services, and products – that won’t be meaningful what to promote).
- Phone number and Working Hours.
- Coupons and Promotional Offers (take care of sometimes really hard competition in the region-specific search, don’t hesitate to have at least a couple of hot-price deals, a number of different discounts or bulk orders – just to make people click on you, rather than your closest rivals).
- Ratings and Reviews (that would be arguably the most important sphere of your Social Media marketing – people always want to be getting products/services from only trusted sellers/providers).
Easy Tips to SEO for Local Business and Winning DIY Services to Get Started
- Get Localized – before anything else, make sure you have a unique, clear and enticing web page content. Never act like a copycat – simply “scrapping” or cloning (even partially) any relevant data found on the Web. Yes, it’s a time-consuming task to make a really “smart” content that creates a great first impression and convinces every visitor that your credible business is worth dealing with. All you need is to deliver added value to the readers with your content – for example, via useful manuals, step-by-step instructions, product/service overviews, fresh topic discussions, etc.
- Become Mobile-Friendly – given that now the increasing number of people are using smartphones/tablets to find what they need about your company or its availability list, providing a good mobile-friendly browsing experience is a MUST, particularly for local business. All you need is just to pass a default test procedure with Google search engine itself – and you’ll instantly address to any potential related ranking penalties proactively.
- Earn Links – you can simply get a lot of high-quality backlinks from top visited and authoritative regional sources and websites. For local business, you can always grab some free yet powerful hyperlinks from different places, such as Newspapers (both local and nationwide), trusted bloggers found nearby, regional business/industry associations, chambers of commerce, citations (local business listings), and economic development societies. That way, remember that Google likes such organically-built links – best of all. And that will be always paid off with a higher ranking and better online visibility for your business.
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