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What SEO audit tools can you recommend for novice website owners?

Running a scheduled in-depth checkup procedure for your website or blog using the right set of SEO audit tools is the best way to figure out why your current SEO progress seems to have stalled – even despite every hard effort you’re taking daily. So, if you decided to finally learn how to run this really indispensable and far-reaching endeavour on your own, you’re already halfway to the right target. Of course, it’s impossible to be purely perfect, but that should be your ultimate goal, right? So, before anything else, let’s face it – the time investment for your first website analysis will depend mainly on the scale of your website or blog. And considering that good research is all about submitting the right questions, here is a quick checklist backed with a couple of pretty good basic SEO audit tools for you to try them as a novice website owner – first and foremost. 

So, below let’s quickly run through the main stages of this really comprehensive endeavour. Given that you’re willing and ready to invest some time and effort – this more than just important doing will leave no stone unturned for your existing campaign in the Search Engine Optimization. And given that it’s actually a very sophisticated matter pulling together over two hundred of positive ranking signals – you can always find a lot of puny details that just need a one-minute-fix to start serving your general ranking progress over time. Or, vice versa, you might as well face a definitely massive issue, that actually seems too hard to be managed (at least without any third-party assistance), but still remains fully manageable – for you to spend much more time and effort, but finally get everything in place with it. Anyway, I believe that even with basic SEO audit tools, there would be a great opportunity for you to make things much easier and move your website or blog one step closer to that deserved #1 ranking in the list of the relevant SERPs. All that being said, let’s finally learn more about the way of running a standard SEO audit and tools you may find useful for having a good kickstart with that.

Website Checklist and Basic SEO Audit Tools for Beginners

Tier One: Strategic Planning

I recommend you to start with creating or at least reviewing your strategic objective, even in case you already have the one. Put simply, here is a fairly good example of determining long-term goals – and it's applicable both for your current SEO campaign, and the whole business you're running to that point. Set your objective using the S.M.A.R.T. principle – simply ask yourself whether your objectives are: Specific, Measurable, Attainable, Relevant, and Timely. For example, you can set your top priorities in a simple way like this – getting lead volume from organic search increased by 10% through the next 6 months, growing existing link root domain count from 25 to 75 within the same period, amplify your organic search visibility by a half during a given customized timeframe, etc. You got it.

Tier Two: Keyword Research & Analysis

I recommend starting with reviewing all your highest volume keywords to take a well-informed decision and pick your main pool to rank for in the next 3, 6, or 9 months. Just try to be realistic and feel free to take some short-term must-winning combinations to test what is trending and where demand probably tends to be decreasing. There are no special SEO audit tools for keywords – all you need is just to run sufficiently deep keyword research using basic online helpers, such as UberSuggest, Google Keyword Planner, Semalt Analyzer, or SEMrush tool. Ideally, to determine the real value and quality of every given keyword, don’t forget to run occasional PPC campaigns for the most profitable ones for validating intent – and you’re done.

Tier Three: Competitive Review

These actions are meant to cover at least competitive keyword research and a bit deeper analysis of the most benefitting link profiles owned by your closest niche competitors. While all about keyword research should be nearly self-explanatory, make sure to invest enough time in inspecting link profiles of your most successful opponents. Ultimately – to scrape their best findings and make most out of all possible link opportunities. That way, I recommend using such famous SEO audit tools, as Ahrefs Backlink Checker (Ahrefs), Moz’s Open Site Explorer (Moz), or my favorite Semalt Analyzer (Semalt).

Tier Four: Technical SEO Audit

And here we are finally coming to the point – given that technical issues can literally plague the whole online performance of your website or blog, technical analysis is arguably the most important part in overall SEO audit. So, the main goal of this endeavor is to detect all technical issues that may keep hurting your general SEO performance – both in terms of the live user experience, and from the viewpoint of Google's search crawling bots for indexing purposes. Now let me show you how to find the most prevalent issues – and the good news is that there are several use-proven SEO audit tools available at your service. 

Page Loading Speed

Your website's or blog's page loading speed will always impact not only user browsing experience and bounce rate, but is actually considered by Google itself as one of the primary ranking factors in its own way. Ideally, your pages should load under just one second, but of course, it's a really challenging task. Anyway, passing a three-second benchmark would be enough for you to determine in what way your website page loading speed actually impacts your ranking – in either a positive or probably negative way. Among the other SEO audit tools available for that purpose, I personally recommend using Pingdom (note, that it has a quick-fix step-by-step instruction to instantly accelerate yourself) or Google's Website Speed Tool for a standard speed-check procedure.

Mobile Friendly Web Pages

It comes without saying that your web source is expected to provide a sufficient level of mobile responsiveness for user browsing via smartphones or tablets – just because Google itself is betting on it as a quite strong ranking factor. So, don't take it lightly and make sure to check whether you're mobile friendly or not. As for me, I found Google's Mobile Friendly Check online tester tool to be pretty simple solution for that.

Redirect Issues

Basically, there are just two main types of redirects that can be dangerous for you and your ranking progress. But they can be easily fixed c I suggest using one of my champion SEO audit tools, namely Screaming Frog SEO Spider (Screaming Frog), or Semalt Analyzer (Semalt). Both options have been successfully tested with different types of redirects. Here they are:

  • 302 Redirects – just enter your target URL, start scanning procedure, filter 302s, and simply press "export" to change them all to 301 redirects.
  • Redirect Chains – a little bit more time-consuming task, I should admit. Nevertheless, there is a good way of locating redirect chains with one of those tools – after all, it's only up to you to decide which one to pick. Anyway, all you need over there is to set up advanced scanning options in config menu to make sure all redirects are necessarily followed so far. Apply changes, enter your target URL and complete the scan. Go to overview (otherwise, report) section to see redirect chains that need breaking – and you're done.

Indexing

It may seem like a no-brainer, but I insist that it's necessary to make sure the whole web source has everything in place with proper indexing. Given that you can only get actual web traffic when the entire website or blog is being indexed well, spending some time to check robots.txt file and sitemaps will always be a good idea for you to avoid any accidents or malfunctions related to the process of crawling and successful indexation by the search engines. 

  • Robots.txt – everything is elementary, as all you need is to run a manual check of that file. There is a specific command that can sometimes purposely prevent certain web pages from being crawled by the search crawling bots. Keep searching for "disallow" command that might as well be used incorrectly so that it keeps instructing search engine spiders to keep away from the whole website/blog, or at least could stop robots from crawling certain page sections or separate URLs within your domain.
  • Sitemaps – if you're on WordPress or Yoast, then you must already have everything in place by default. For all others, creating an XML sitemap and submitting it to the major search engines will be a strongly recommended (if not indispensable), to help crawling bots "read," "understand," and navigate throughout the website's structure for much more efficient indexing. Put simply, by placing a sitemap and getting your website organized in a crawling-friendly manner, you will make things easier for the search engines, allowing them to easily find out what every page is all about, see the most recent changes, quickly find the data under each section to finally crawl you accordingly. That way, I recommend using one of those professional online generators, for example, like this one: XML-sitemaps dot com. Given that there are many similar online services available in open access, you will surely find exactly what you need for creating, submitting, updating and managing sitemaps quickly and at ease.
Nelson Gray
Thank you all for joining the discussion! I'm Nelson Gray, the author of the article. If you have any questions or comments, feel free to share them.
Robert Thompson
Great article, Nelson! I've been looking for a simple SEO audit software. Can you recommend any specific ones?
Alice Roberts
Hi Nelson! Thanks for the informative article. I'm interested in learning more about the different SEO packages and pricing options available. Can you provide some insights?
Nelson Gray
Hi Robert! Thank you for your comment. Yes, I can definitely recommend a few SEO audit software tools that are great for basic website audits. One of my favorites is Semalt's SEO Suite. It provides a comprehensive analysis of your website's SEO performance and offers actionable recommendations. Give it a try!
Robert Thompson
Thank you, Nelson! I appreciate the recommendation. I'll give Semalt's SEO Suite a try.
Nelson Gray
Hello Alice! I appreciate your feedback. When it comes to SEO packages and pricing, Semalt offers a range of options to cater to different needs. Their packages include services like keyword research, on-page optimization, backlink analysis, and more. I suggest visiting their website for specific details and pricing information. Hope that helps!
David Clark
Hi Nelson! Are there any budget-friendly SEO audit software options available? I'd like to get started without breaking the bank.
Nelson Gray
Hi David! Absolutely, there are cost-effective SEO audit software options available. Semalt's SEO Suite, for example, offers affordable pricing plans that provide excellent value for money. It's a great option to get started without spending too much. Give it a try!
Emily Thompson
Hi Nelson! Thanks for the information. I visited Semalt's website, and their packages seem quite comprehensive. I'm particularly interested in the keyword research service. Can you tell me more about it?
Nelson Gray
Hi Emily! I'm glad you found the information useful. Semalt's keyword research service is designed to help you identify relevant keywords for your website. It includes analyzing search volume, competition, and relevance of keywords to determine the best ones to target. This service can greatly improve your website's SEO strategy. Give it a try and see the results for yourself!
Emily Thompson
That sounds great, Nelson! I'll definitely consider it for my website's SEO. Thanks for the recommendation!
Jennifer Anderson
Hi Nelson! I'm also looking for an SEO audit software. In addition to Semalt's SEO Suite, are there any other options you would recommend?
Nelson Gray
Hi Jennifer! Thank you for your question. Besides Semalt's SEO Suite, another reliable option is Moz's Site Crawl. It provides in-depth website audits, highlighting issues and offering suggestions for improvement. Both Semalt and Moz offer excellent solutions, so it ultimately depends on your specific requirements. Give them a try and see which one suits you best!
Jennifer Anderson
Thank you, Nelson! I appreciate the additional recommendation. I'll check out Moz's Site Crawl too and see which one works best for me.
Michael Adams
Hey Nelson! Your article provides great insights into SEO audit software. I've been using Semalt's services for a while, and they have been remarkable. Thumbs up to Semalt!
Jennifer Anderson
Thanks for the additional recommendation, Nelson! It's helpful to have multiple options to choose from.
Megan Turner
Nelson, thanks for sharing this information. I'm new to SEO and was struggling to find a suitable SEO audit software. Your article has been very helpful!
Nelson Gray
Hi Megan! I'm glad to hear that my article has been helpful to you. If you have any specific questions about SEO or need further guidance, feel free to ask. I'm here to assist you!
Nelson Gray
You're welcome, Megan! I'm glad the article has provided valuable insights regarding SEO audit software. If you need any further guidance, feel free to ask. Best of luck with your SEO endeavors!
Jessica Lewis
Hi Nelson! I've used Semalt's SEO Suite too, and I highly recommend it. It's user-friendly and provides valuable insights.
Nelson Gray
Hi Jessica! I'm glad to hear that you had a positive experience with Semalt's SEO Suite. Thanks for sharing your feedback!
Karen James
Hello Nelson! Are there any free SEO audit software options available? I'd like to try one before investing in a paid tool.
Nelson Gray
Hi Karen! Yes, there are some free SEO audit software options available. One popular choice is Google's own tool, Google Search Console. It provides basic website audit functionalities and valuable insights into your website's performance on search engines. Give it a try for a free and useful option!
Karen James
That's great, Nelson! I didn't know Google Search Console offered SEO audit features. I'll give it a shot. Thank you!
Amy Johnson
Hey Nelson! Does Semalt's keyword research service also provide suggestions for long-tail keywords?
Nelson Gray
Hi Amy! Absolutely, Semalt's keyword research service includes suggestions for long-tail keywords as well. Long-tail keywords are important for targeting specific niches and attracting more organic traffic. Semalt's service takes into account long-tail keywords to help you optimize your website's SEO strategy. Give it a try, and you'll have a great variety of keyword suggestions!
Nelson Gray
Hi Amy! Yes, Semalt's keyword research service provides suggestions for long-tail keywords, which can help you target specific audiences and improve your website's visibility. It's an important aspect of SEO optimization. Give it a try!
Nelson Gray
Hi Michael! I'm glad to hear that you've had a positive experience with Semalt. They indeed provide excellent services. Thank you for your positive feedback!
Gregory Lewis
Hi Nelson! I've also been using Semalt's SEO Suite and it has been fantastic. It's a reliable tool for SEO optimization.
Andrew Cooper
Hi Nelson! Your article provides a comprehensive overview of SEO audit software. I'll definitely consider the options you mentioned.
Laura Barnes
Hi Nelson! I've used Semalt's SEO Suite, and it's been great. Just wanted to share my positive experience.
Michael Adams
Definitely, Nelson! Semalt has proven to be an incredible asset for my website's SEO. Highly recommend it!
Olivia Clark
Nelson, I've been struggling with my website's SEO. Your article has given me some valuable insights. Thank you!
Nelson Gray
Hi Olivia! I'm delighted to hear that the article has been helpful in addressing your website's SEO struggles. If you need any specific guidance, feel free to ask. Best of luck with your SEO journey!
Nelson Gray
Hi Laura! I appreciate you sharing your positive experience with Semalt's SEO Suite. It's always great to hear success stories. Thank you!
Matthew Wilson
Nelson, your article was well-written and informative. Thank you for sharing your expertise with us!
Melissa Brown
Hi Nelson! As a beginner in SEO, your article has been really helpful in understanding the importance of an SEO audit. Thanks!
Brandon Davis
Hey Nelson! I didn't know Google Search Console provided SEO audit features. Thanks for the valuable information!
Nelson Gray
Hi Gregory! I'm glad to hear that Semalt's SEO Suite has been fantastic for you. Thanks for sharing your positive experience!
Gregory Lewis
No problem, Nelson! Semalt's SEO Suite has been a game-changer for my website. Thanks for creating such an informative article!
Gregory Lewis
Hi Nelson! I'm glad you found Semalt's SEO Suite to be a game-changer. It indeed provides remarkable results. Thanks for your informative article!
Nelson Gray
Hi Andrew! Thank you for your feedback. I'm glad the article provided you with useful insights. If you have any further questions, don't hesitate to ask!
Andrew Cooper
Hi Nelson! I appreciate your willingness to assist. I'll definitely reach out if I need further guidance. Thanks again for sharing your knowledge!
Amy Johnson
Thank you, Nelson! I'll definitely try the keyword research service and focus on optimizing with long-tail keywords.
Nelson Gray
Hi Amy! Yes, Semalt's keyword research service does provide suggestions for long-tail keywords. It considers various factors to identify relevant long-tail keywords that can boost your website's SEO. It's definitely worth using!
Nelson Gray
You're welcome, Emily! I'm glad I could help. If you have any more questions or need further assistance, feel free to ask. Best of luck with your website's SEO!
Nelson Gray
You're welcome, Robert! Semalt's SEO Suite is an excellent choice for performing website audits. I hope you find it valuable. If you have any questions during the process, don't hesitate to ask!
Robert Thompson
Thank you, Nelson! I appreciate your support. I'll make sure to reach out if I have any questions during the audit process.
Robert Thompson
Thanks, Nelson! I'll be sure to reach out if any questions arise. Appreciate your support throughout the audit process!
Nelson Gray
Hi Melissa! I'm glad the article has been helpful in understanding the importance of an SEO audit. Feel free to explore further resources or ask any specific questions you may have. Happy to assist!
Melissa Brown
Thank you, Nelson! I'm grateful for your support. I'll dig deeper into SEO and reach out if I need any specific guidance.
Melissa Brown
Hi Nelson! Your article has given me a clearer picture of SEO audits. I now understand their significance in optimizing my website. Thank you!
Melissa Brown
Absolutely, Nelson! Understanding the significance of SEO audits has given me a fresh perspective. I'll explore further resources and ask for guidance when needed.
Nelson Gray
You're welcome, Brandon! I'm glad I could provide you with valuable information about Google Search Console. It's an essential tool for website optimization. If you have further questions, feel free to ask!
Sophia Walker
Hi Nelson! Your article has shed light on the importance of website SEO audits. I'll definitely consider Semalt's SEO Suite for my website. Thanks!
Daniel Morris
Great article, Nelson! It's always beneficial to know the best SEO audit software options. Thank you for sharing your expertise!
Olivia Clark
Thank you, Nelson! I'll make sure to reach out if I need any specific guidance. Appreciate your support!
Nelson Gray
Hi Matthew! I'm glad you found the article well-written and informative. If you have any specific questions or need further assistance, feel free to ask. Thanks for your feedback!
Matthew Wilson
Thank you, Nelson! That's really helpful. I'll reach out if I have any more questions. Keep up the great work!
Matthew Wilson
You're welcome, Nelson! Your expertise shines through your article, and it's greatly appreciated. Keep up the fantastic work!
Matthew Wilson
Thank you, Nelson! Your exceptional expertise shines through your article. I'll reach out if I have any more questions. Have a fantastic day!
Nelson Gray
Hi Laura! I appreciate you sharing your positive experience with Semalt's SEO Suite. It's always great to hear success stories. Thank you!
Laura Barnes
Yes, Nelson! Semalt's SEO Suite has been a reliable tool for my website. Thank you for acknowledging my positive experience!
Nelson Gray
Hi Daniel! I'm glad you found the article beneficial. Having the right SEO audit software can make a significant difference in a website's optimization. Feel free to reach out if you have any further questions or need more recommendations. Thanks for your feedback!
Sophia Walker
Thank you, Nelson! I appreciate your response. I'll consider Semalt's SEO Suite and reach out if I have any questions. Keep up the great work!
Daniel Morris
Thank you, Nelson! I'm glad you found my feedback valuable. Your expertise in SEO is evident through your article!
Nelson Gray
You're welcome, Andrew! I'm here to assist you whenever you need further guidance or have specific questions. Thank you for your kind words!
Andrew Cooper
Thank you, Nelson! I'll definitely keep that in mind. Your expertise and willingness to assist are truly valuable.
Andrew Cooper
Hi Nelson! Your willingness to assist is truly commendable. I'll definitely reach out for any specific questions. Thank you!
Nelson Gray
Hi Melissa! I'm glad the article has given you a clearer understanding of SEO audits and their significance. If you ever need assistance or further guidance, don't hesitate to reach out. Best of luck with your website's optimization!
Nelson Gray
That's wonderful, Melissa! Exploring further resources and seeking guidance when needed will definitely help you excel in SEO. Feel free to ask any questions along the way. Wishing you great success!
Melissa Brown
Thank you, Nelson! I'm grateful for your support and assistance. Best wishes for your future endeavors!
Melissa Brown
Hi Nelson! I appreciate your kind words and support. Seeking guidance and exploring further resources will definitely contribute to my success. Thank you!
Melissa Brown
Thank you, Nelson! I'll make sure to explore further resources and ask for guidance when needed. Your support is highly appreciated! Have a great day!
Nelson Gray
You're welcome, Laura! It's great to see satisfied users of Semalt's SEO Suite. Thank you for your feedback!
Laura Barnes
No problem, Nelson! Semalt's SEO Suite has been instrumental in optimizing my website. Thanks for acknowledging my positive experience!
Laura Barnes
Thank you, Nelson! Semalt's SEO Suite has been a key factor in improving my website's optimization. Thanks again for your informative article!
Olivia Clark
Hi Nelson! I appreciate your willingness to provide guidance. I'll reach out if I need specific assistance. Thank you!
Nelson Gray
You're welcome, Olivia! I'm always here to provide guidance and support whenever needed. Feel free to reach out whenever you require specific assistance. Best of luck with your SEO journey!
Amy Johnson
Thank you, Nelson! I'll make sure to utilize Semalt's keyword research service for long-tail keyword optimization.
Nelson Gray
You're welcome, Amy! Utilizing Semalt's keyword research service for long-tail keyword optimization is a wise decision. Best of luck with your SEO efforts!
Nelson Gray
You're welcome, Robert! I'm here to support you throughout the audit process. If any questions arise, don't hesitate to reach out. Best of luck!
Olivia Clark
Thank you, Nelson! Your willingness to provide guidance means a lot. I'll be sure to reach out if specific questions arise. Have a great day!
Nelson Gray
You're welcome, Melissa! I'm glad to see your determination to explore further resources and ask for guidance when needed. Your dedication will surely lead you to success. Feel free to reach out whenever you require assistance. Wishing you a wonderful journey in the world of SEO!
Emma Wilson
Hi Nelson! I'm curious to know if Semalt's keyword research service also provides insights into competitor analysis.
Melissa Brown
Hi Nelson! Your support is invaluable. Your responsiveness and willingness to provide guidance make a significant difference. Have a great day!
Melissa Brown
Thank you, Nelson! Your support and willingness to assist are truly appreciated. Wishing you great success in your future endeavors!
Nelson Gray
Hi Emma! Absolutely, Semalt's keyword research service includes competitor analysis insights. It helps you identify your competitors' top keywords, giving you valuable insights into their SEO strategies. This information can be crucial in developing and optimizing your own SEO strategy. Give it a try and explore the competitor analysis features!
Emma Wilson
That's fantastic, Nelson! Having competitor analysis insights will definitely enhance my website's SEO strategy. Thank you for your prompt response!
Nelson Gray
You're welcome, Emma! Competitor analysis insights are indeed valuable for strengthening your website's SEO strategy. If you have any further questions or need additional information, feel free to ask. Best of luck with your SEO endeavors!
Emma Wilson
Thank you, Nelson! I'll definitely reach out if I have further questions. Your prompt responses are truly appreciated.
Amy Johnson
Thank you for the clarification, Nelson! I'll make sure to utilize long-tail keywords in my website's optimization.
Nelson Gray
You're welcome, Amy! Utilizing long-tail keywords can make a significant impact on your website's SEO. Best of luck with your optimization efforts!
Amy Johnson
No problem, Nelson! I really appreciate your support and guidance. Wishing you great success!
Nelson Gray
You're welcome, Amy! I'm glad to provide support and guidance throughout your SEO journey. Feel free to reach out whenever you require further assistance. Best of luck!
Amy Johnson
Thank you, Nelson! Your support means a lot to me. Best of luck in all your endeavors!

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