What areas of my website performance can be improved with qualified services behind every SEO firm in 2018?

Well, there many different spheres of online performance that can be given a really measurable improvement with a set of standard services from every qualified SEO firm. Of course, given that such team of optimization experts (or even full-stack digital agency) is good enough to handle your optimization strategy the right way – starting from the very beginning, and up to delivering you initial results that would keep advancing over time. That being said, here is what you can have with optimization services by qualified SEO firm in 2018.

Basic Optimization Services Provided by Qualified SEO Firm

Before anything else, the ultimate goal of the Search Engine Optimization taken at scale is to make your website or blog rank well in Google’s SERPs. Most commonly, the whole set of different optimization works is falling into just three major categories, such as Technical SEO (Code Efficiency, Page Loading Speed, and Mobile Responsiveness), On-Page SEO (Page Title & Meta, Headings Optimization, and Web Page Content itself), as well as Off-Page SEO (Social Media SEO, and Organic Link Building). So, let’s outline each type of optimization services currently provided by every qualified SEO firm in more detail.

Technical SEO

Basically, this area of the Search Engine Optimization is all about analyzing primary technical factors that determine search rankings of every web source within Google’s index. And there are three core types of technical SEO services commonly provided by qualified SEO firms and digital marketing agencies, such as Code Efficiency, Page Loading Speed, and Mobile Responsiveness.

• Code Efficiency – is an important factor in website’s optimization for search, as it’s a no-brainer that the code under which the web source is developed is arguably the first foundational element that should be considered before anything else. Why? Simply because with a bloated and inefficient code your website or blog will always be impacted with a too slow page loading speed, as well as usually irreversible situation when the whole on-page (code-to-text) content is diluted. Therefore it may appear far from being indexing-friendly for Google’s search crawling bots. Ideally, with a well-optimized code that doesn’t take too much space, it would be much easier for Google itself to readily “understand” the semantic meaning of your on-page content. So, having less code means that your overall ranking potential can be given a measurably better kickstart from the very beginning. That’s it.

• Page Loading Speed – given that Google search engine is always doing best to improve the experience of every browsing user, providing sufficiently fast loading speed is no longer a benefit. Basically, you should have it somewhere below at least 2.5 seconds. And now this default requirement has already become a separate ranking factor in its own way. Put simply, Google will always tend to rank a faster website higher, than a slower one (of course, given that all other things are equal).
• Mobile Responsiveness – much like with the previous item, getting your website’s or blog’s page layout and on-page content sufficiently adapted for portable devices (such as smartphones and tablets) means delivering better user experience, and therefore a relatively higher ranking potential after all. Moreover, considering that the lion’s share of web traffic keeps coming directly from mobile devices, rather than from those good old desktop computers – a fine-tuned secondary version designed specifically for mobile-friendly browsing should be offered as an indispensable part of optimization services by every SEO firm which knows the stuff.

On-Page SEO

Taken in general, this area of web page optimization deals mainly with the basic page elements which are visible to the user and affect your rankings directly, such as Page Titles & Meta, Headings, as well as On-Page Content itself. Before anything else, On-Page Search Engine Optimization is revolving around the right usage of contextual keywords and long-tail search combinations for you to get optimized organically (i.e., without compromising a good user experience, or “content readability”), in line with making things easier for Google to “read” and “understand” general semantic meaning of every webpage within its index. 

Ultimately – to present a fine opportunity to get differentiated with your website or blog from the rest of related web sources owned by your closest niche competitors. Basically, you can expect every standard pack of on-page optimization services from a qualified SEO firm to be made up of the following stuff:

• On-page SEO is mainly related to the basic visible elements located directly on the web page itself, such as page title, meta description, image alt tags (visual content), headings (i.e., H1, H2, H3 headers), as well as the rest of custom metadata sometimes found over there.
• Keyword and structure optimization is to be handled naturally (i.e., without keyword “stuffing” or probably anything else about maximizing the number of main target keywords found within your on-page content – just because these formerly performing SEO tricks are now not only completely null & void, but are fully capable of turning your hard-written content into something actually unreadable and useless for the live users). So, why should such no-good content be appreciated with a really sophisticated and self-learning machine intelligence, right? 
• Data-driven research and A/B hard testing can help your web source make most out of its user engagement, which commonly represented with the primary metrics like time per user visit, bounce rate, as well as CTR (click-through-rate).
• On-page content optimization itself stands for arguably one of the most critical criteria that determine your overall ranking potential over time. In other words, your on-page content is exactly what can give a powerful and long-lasting positive ranking signal telling Google search engine that you web source actually delivers mode added value to the live user, rather than any other related website or blog found within its index. 
• Good on-page optimization services by SEO firm that really knows its stuff will never be limited to just concise data listed, for example, by way of boring plain-text writings solely. I mean that to become highly relevant to the visitor, your on-page content is expected to represent a fully appealing layout rich with unique and informative media (such as videos, infographics, and any other means of high-quality content visualisation that helps to improve user engagement, and therefore will deliver a powerful positive impact over long-lasting ranking potential with Google itself).

Off-Page SEO

This area of optimization services can be handled by far not every SEO firm, of course when taken from the viewpoint of high-quality White-Hat SEO that would be fully legitimate and safe for Google itself. Yes, here we are entering a definitely delicate junction, because the right implementation of optimization elements out of the webpage – namely your website’s or blog’s link portfolio and business profiles on Social Media – can help you increase your domain authority over time, build a strong credibility of the whole online project or business endeavor, and your ability to rank well with your own web resource after all. While everything about basic activities related to the world of Social Media and its wide range of different customer outreach opportunities is actually not too difficult for understanding and fully successful participation over there, link building is definitely worth looking through in greater detail. 

Importance of White-Hat Link Portfolio 

So, let’s face it – your link portfolio is observed by Google search engine as one among three most powerful ranking factors ever. Therefore, it means that getting “supported” with low-quality link building services by unscrupulous SEO firm or not fully competent online marketing agency can be much more dangerous than you may think. Yes, when handled improperly or even in openly manipulative, spammy, abusing, half-automated, or any other illegitimate manner (for example, using completely irrelevant or even explicitly illegal link sources, for example, like those dealing with gambling, adultery, or pharmacy) – things can easily end up really bad. And no need to put yourself under a more than the severe risk in a desperate hope to trick with Google’s search ranking algorithm – just because in the “worst-case scenario” everything might as well end up with a severe (and sometimes even irreversible) ranking penalty. 

Put simply, web backlinks are the heart of Google’s algorithm, which determine not only relevancy and general ranking potential of every web source within its index, but are critical for domain authority, as well as trust and authority among the live users. After all, it’s just a word of caution for you to pay a bit more precise attention when choosing the right organic link building services provided by qualified SEO firm that will never raise a red flag with Google, subsequently calling for a manual review and highly probable ranking penalty (Seriously, no kidding here. Just because people say that the world’s search giant can actually do that – of course, there must be a fairly limited number of living employees appointed for that task, not to say that it seems to be hardly manageable after all, but rumor has it anyway).