Do you know how to find my product among top ranking on Amazon?
The short answer is yes, I know how to find your product close to the top ranking on Amazon. Of course, the main standard item setup, such as price, availability, selection, and your own selling history – all of it influence your item’s ranking position in the relevant search on Amazon. Nevertheless, the thing is that Amazon marketplace is now seen continuously shifting towards determining the search results much more evenly. This means that the best-selling items always tend to be displayed closer to the top of the list. But how to find your given product among top ranking on Amazon? Well, let’s see.
How to Find Your Product Among Top Ranking on Amazon
As for me, maximizing your exposure in the index is probably the best mode showing how to find your product among top-ranking items on Amazon. Seriously, given that the live shoppers are using the keywords (otherwise, Amazon search terms) as their primary method to find what they need over there, it becomes clear that getting well-optimized with your product listing – is exactly what can promptly drive your selling offers right to the top of the relevant SERPs. That’s why below I’m going to outline a couple of useful suggestions and several simple ideas to help you make most out of better online visibility. Ultimately – to gain more prominence in the search, hence making it possible for you to appear with your listing in front of the audience much more frequently. So, in my opinion, here is what should be considered to this point – first and foremost.
Product Names
For the very beginning, I recommend considering the usage of more detailed product names. The thing is that each separate word seen within the name of the product – is simply searchable by itself. It means that with a more detailed product name, you can make your selling offers be displayed in front of the users with a measurably higher frequency. Put simply, try to utilize the standard character limit available for filling with maximum efficiency.
Adding as much relevant data as you can, take more specific care of the following: product brand and description, product line, type of material/contents, color, size, quantity, as well as key ingredients/features. Also, before working on your Backend Search Terms, just make sure to have a sufficiently complete selection of must-winning keywords included in your product names – and you are done.
Use Keywords Once
Considering that your best-performing keywords were put to the product name (I mean they are already searchable), there is no need to use them again, putting your already mentioned search terms elsewhere throughout your product listing – that simply doesn’t work on Amazon. That being said, you’d better go for deeper keyword research or just spy on your competitor’s listings – to find some fresh ideas and suggestions for getting another good keyword still not mentioned yet with your own product listing.
Maximize Efficiency of Product Details
An effective product detail page is good not only for presenting a compelling offer with your product page (otherwise, enticing potential buyers to finally make a deal), but can be equally benefitting to your higher ranking positions in the relevant search.
And I recommend to pay precise attention to the following three simple suggestions:
- Compelling product titles that are sufficiently eye-catching to keep the user interested, engaged, and therefore proximately converted into the real buyer with a higher probability.
- Inspiring product images of high quality should be good enough not only to illustrate its major features/benefits, but to be fairly convincing for the customer – just to click on you and make a purchase hesitating no more.
- Concise and clear list of bullet points are use-proven to have a great impact on your retail business on Amazon – not only for giving better user experience, but also from the viewpoint of getting a potentially higher ranking position in a targeted product search. I recommend crafting your bullets, as follows: outline no more than five key features, as well as areas of product performance, maintain consistency of the list, you may reiterate data of the core importance already mentioned in your product title/description. Note, however, that I strongly recommend you to avoid including there any pricing information, as well as explicitly promotional wording.
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