What to do, and what to avoid handling my SEO keyword optimization strategy?

Content is the king. I come across such a suggestion very often when browsing the Web. And it makes good sense, I should admit. Having a quality content rich with relevant keyword phrases is the backbone for possibly every website ranking promotion in Google’s list of the SERPs (the Search Engine Result Pages). Given that the lion’s share of online entrepreneurs understand the core issue to have their pages displayed among the three first search results, now the highest necessity of implementing a proper SEO keyword optimization tactics is reasonably recognized by everyone dealing with some business project on the Internet.

Search Engine Optimization comes first

So, how to shape the right strategy for SEO keyword optimization stuff? Well, I believe that depends mainly on the concept of Search Engine Optimization itself, how it works, to be precise. That’s why, before everything else, we must understand exactly in what way the commonest search results are displayed by Google, particularly from the viewpoint of the relevancy and competitive value of the keyword phrases. Well, let’s go!

Think of keywords apart from tremendous SEO

First of all, we should face it - yes, the Search Engine Optimization is a fully comprehensive concept covering too many fields of the expertise that usually need even more than persistent and time-consuming works. But now we can relax, as slicing one particular section to handle a proper SEO keyword optimization strategy is a quite manageable task. As for me, I suggest delving into the subject of the keywords acting in a reasonably bold manner. I mean you should at least try doing it on your own, without any expert assistance. You can manage it for sure. Just keep in mind that SEO keyword optimization isn’t difficult at all. Of course, let’s pay no attention to those would-be “gurus” hanging on the Internet trying to impress every potential customer. Keep ignoring any loudly-voiced speeches boasting with their recently invented tricks, for example, on a short notice of the latest search algorithm update just delivered by Google.

Before you start

But there is no need for us to keep anything on the track, at least when we are concentrated on the field of SEO keyword optimization. In fact, we can have a nearly full way here, just driven by a couple of quite simple action-plans. And I’m telling that for sure, as it’s a well-proven model followed by the most of the new website owners and novice webmasters - all they need is a robust persistence to be strictly following the very basics. So, if you feel like being very competitive, and there is enough time at your disposal - you can be doing very well. I mean here you can easily do a proper SEO keyword optimization, only guided by its core principles. So, now we are going to lay the ground for our primary actions. Before anything else, let’s be proactive and make the following stuff:

• Think well of your target customers and their real intentions. Try to understand what products or services the people within your potential market niche are looking for;
• Make up a full-length checklist of the preferable keywords and keyphrases more likely to be taken by the real users filling the search queries. Then make another list of referrals just writing down every industry-related phrase or concept at random. Once it is done, take both checklists for a brainstorm;
• That way, you will see every odd one out, hence getting the final list of keywords reasonably outnumbered after all. After that, you should have a double-check for every keyword requesting it on Google to make sure each search term has a perfect match;
• Next, you should give the right signal to the search engines, like saying “welcome” to their crawling bots;
• At last, we should help Google find the right connection between the web pages and your most relevant keywords.

Have a triple-check on each keyword in your final check-list

Once we have shaped this would-be landing area for our SEO keyword optimization strategy to start with, we can finally get back to the point of your keywords. Never skimp your time and effort on checking your list of keywords once again. Your website content needs only the most relevant, yet not too competitive keywords to make a real success. Keep in mind, however, that once you started bringing your SEO keyword optimization into action, there would be no scope to retreat and make a change for the most of the keyphrases, not to say the entire list revision will never make you any sense.

Are you still uncertain about choosing the right keywords to work well within your SEO keyword optimization strategy? Should it happen that you face any difficulties with the keyword selection, I recommend using the following brief list of suggestions (DO’s) with some usual cautions (DON’ts):

List of Do’s and DON’ts

Do Research for Keywords

As already mentioned, doing a proper keyword research puts the whole SEO keyword optimization strategy on the right track. And once again - mistakes or missteps are unacceptable here, as they can simply prevent you from making some anyhow tight connection between your target market niche and the brand name of your business. If you still hesitate where to start doing keyword research, you can find it helpful to write a list of some other industry-related topics. Or you might as well use your standing blog pages

Do Evaluate the Competition

I mean here you are always free to make use of some real expertise, simply taking a couple of your top opponents and visiting their web pages to have a reasonable insight into what topics they have, and what keywords are appearing more frequently. That way, requesting a particular keyword on Google will instantly give you the whole picture of the relevancy (keyword quality) weighed against its popularity (competitiveness). Remember, the more relevant yet not too frequently exploited keyword is definitely the most powerful one.

Don’t Pick Generic Keywords

Avoid being involved in an uphill competition to rank higher for any trendy generic keyword. You’d better use keyword phrases, as having just a single word has never been imperative after all. Should you feel disappointed, you can have a look at some related search vocabulary terms in Google. Scrolling down the first page and adding taking a related word to be mixed into your list of keywords would become the ideal solution here.

Don’t Miss Local Benefits

And don’t forget to cover the rest of your potential audience. Make your business location well-known by Google, just add part of your physical location (e.g., city, town, or region) to your best keyword choices. Addressing to even more precisely targeted customers, your business will surely benefit from a region-specific SEO keyword optimization. And don’t forget to spend some time for your local listings both on Google, and anywhere else to get even higher ranking in the SERPs to start dominating your local market niche once and for all.