How can I rank my site through SEO?

There are a lot of the particular reasons why do you need to compare your site to your market niche competitors. First of all, it will give you a chance to find missed opportunities. Moreover, it will help your site stay ahead of the curve as well as provide you a benchmark for growth business goals. Nowadays, in the conditions of high competitiveness, it is difficult to get to the TOP of search engine results. However, it is even more challenging to stay there for an extended period. According to regular Google algorithm updates such as Panda, Penguin, Hummingbird and Knowledge Graph, a lot of websites end up under the filters and lose their rankings. That is why the only one way out is to meet all Google standards and stay up-to-date with all novelties in this sphere.

To find a role model site to create your web page following the techniques you see on it, you need to conduct a market niche research. It will be the best starting point for determining the best optimization strategies and techniques. The three aspects you need to pay particular attention is website technology, content, and backlinks. Let us speak more detailed about each of these criteria.

Website Technology

An ideal for every webmaster and website owners is a well-developed site that is user-friendly, easy-to-navigate, easy to crawl and fast loading. If you decide to create a website redesign or launch the new online project, you certainly need to check out the competition. Pay attention to such website technology elements as SSL certificate, web server, HTML code, hosting, content management system, JavaScript libraries, website mobile responsiveness, content delivery network and so on. These factors will help you to create an overall presence how a perfectly designed and developed website should work.

Website architecture

You need to know what website architecture your competitors implement to establish a parent and child page hierarchy as well as discovering the potential product and content gaps. The best determinant, in this case, is a sitemap. There are a lot of free tools that can help you to create a sitemap for your web source. I advise using XML Sitemaps Generator by Google.

Particular attention should be devoted to page speed. As it is a significant Google ranking factor, a fast web page loading is substantial. You may use Google Page Test tool to check your competitor pages loading time. If you find your web source is underperforming, head over the Google’s PageSpeed Insights. This available source will give you some recommendations how to improve your site speed. It is significant continuously check your site performance speed even if currently it has the highest rate.

Website content

The significant part of any winning optimization campaign is a keyword research. SEO experts advise to conduct a market niche research as well as make a competitor analysis at the same time or before a keyword research. Most of your market niche competitors have keywords that bring traffic to their sites. Do not afraid to get used to them as these search terms may also target traffic to your site.

For doing competitor analysis, I advise you to use Semalt Auto SEO or Google Keyword Planner. Both of these tools provide quality research information and simplify the process of keyword suggestion.