How to make your Amazon product listing effective?

Amazon is the biggest e-commerce platform in the world. It works pretty much the same as other search engines, providing users with the relevant product results to their queries. It is significant that you think about optimization and how best optimization practices may have changed annually. Like any other popular search engines, Amazon has its own rules and guidelines you need to follow to become visible to your potential customers. It is a very competitive marketplace where to outsmart your niche leaders; you need to invest in your Amazon product listing optimization. 

If you have never worried about optimizing your products for Amazon, you do not have far to go, but now it is a great time to start creating a strategy. This article is designed to show you how to make your Amazon product listing well-converted and attract more potential customers from search. 

Practical techniques to improve your Amazon product listing

• Product images

To make your listing useful, you need to provide users with the best quality product images. The only way how your potential customers can examine a product they are going to purchase is product pictures from all different angles. Amazon has its product image requirements that include technical specifications and Amazon site standards for product image. The basic image quality requirement state that the image should be in focus, professionally lit or photographed, with realistic color and smooth edges. Moreover, you need to make sure that a product fills 85% or more of the image frame. 

The images you provide for a product listing are often the make or break factor for the most Amazon searchers. That is why you should make them compelling enough to entice Amazon searchers purchase your product. 

• Improve your product title

You should include all significant information in 200 characters of your title. Do not overload your title with keywords or promotional slogans. Your potential customers need clear and precise product description that includes the color of the item, its weight, size, and other necessary features. The more detailed your title, the better. Your title should give off enough information for someone to make a purchasing decision. That is why it is reasonable to make use of all 200 characters in your title. 

According to Amazon guidelines, you should follow a special formula to help create your titles. This formula looks like - “brand + model number + model name + product type and color. 

• Achieve your brand potential through description and bullet-points

When open Amazon product page, you can observe bullet points under the title. Here you can shortly describe your item characteristics and strategically use your targeted keywords. You can’t skip this step as it helps users to make their buying decision. 

However, it is also essential to add a detailed description of your product. Sometimes online merchants get confused about the description and forget to add it altogether. In most cases, bullet points can’t respond all user questions toward the products you sell. That is why you need to describe it more detailed, providing your potential customers with all product benefits and features. You should not write here about your company or add some promotional info. Your primary task is to make a presentation of the item you retail.