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Como melhorar minhas listas de produtos na Amazon com pesquisa de palavras?

As listas de produtos da Amazon e a pesquisa de palavras são provavelmente as duas principais áreas de sua competitividade. Quero dizer que a qualidade do título da sua listagem, a descrição do produto e o conjunto de pontos de bala sobre sua oferta - todos eles estão girando em torno da escolha certa de palavras-chave e seu uso adequado. Então, você pode ter uma vantagem sobre os concorrentes na Amazon com a busca de palavras tratada do jeito certo. E vou mostrar-lhe várias opções muito boas para saltar na pesquisa de palavras-chave orientada para o comércio eletrônico e na otimização da listagem de produtos.

Mas antes de começar, recomendo ter uma verificação dupla para evitar pelo menos os seguintes problemas:

  • Título da lista, descrição do produto, e os pontos de bala não são ricos com palavras-chave e frases-chave de longa cauda.
  • Todas as seções mencionadas parecem excessivamente saturadas com as palavras-chave, tornando tudo superado.
  • Tendo número insuficiente de imagens ou conteúdo visual de baixa qualidade (note que, com apenas uma ou duas imagens por produto, você nunca chegará a lugar algum - vamos encarar isso).
  • Falta informações críticas na seção com descrição do produto ou campo de pontos de bala.

Uma vez que você se certifica de que tudo está em vigor com suas próprias listas de produtos, é hora de encontrar algumas oportunidades promissoras no Amazon com pesquisa de palavras. Dessa forma, você precisará obter uma grande imagem das principais palavras-chave usadas pelos concorrentes mais próximos. Por outro lado, no entanto, é necessário entender as tendências reais da pesquisa de palavras da Amazon para tirar o máximo proveito dos pedidos de cauda longa usados pelos compradores ao vivo lá fora. Aqui é quando as ferramentas de software de palavras-chave específicas entram em jogo! Entre a grande variedade de opções diferentes, posso recomendar os seguintes dois auxiliares online com uma eficiência comprovada.

  • Merchant Words é uma ótima ferramenta para pesquisa de palavras da Amazon. Isso pode ajudá-lo a continuar com a melhoria das páginas do seu produto, de modo que eles estejam combinando com os pedidos reais de clientes. Em última análise - para ser exibido no topo da pesquisa relevante. Experimente Merchant Words para entender exatamente quais termos obtiveram os maiores volumes de pesquisa para você se adaptar. Observe que esta opção foi projetada especificamente para plataformas de comércio eletrônico e negócios de entrega automática em particular. Entre seus lados mais fortes, a ferramenta também está coletando as palavras-chave mais usadas, não só na própria Amazon, mas reúne as frases mais usadas dos outros lugares como Jet e Walmart.
  • O escopo pode se tornar um bom amigo de todos os comerciantes inteligentes que vendem na Amazon. Além disso, esta ferramenta de pesquisa de palavras-chave e produto mostra seu poder final quando você precisa de uma visão competitiva tão valiosa. Simplique, o Escopo pode ajudá-lo a detectar o melhor das palavras-chave de melhor desempenho e buscar frases para os principais vendedores no ranking da Amazon. Ao mesmo tempo, esta ferramenta pode mostrar-lhe potencialmente executar palavras-chave que lhe dão sugestões razoáveis sobre palavras-chave populares, provavelmente vale a pena sua atenção precisa ao longo do tempo. A Escopo também tem um recurso exclusivo incorporado que permite otimizar as campanhas PPC para que elas estejam executando a sua taxa de desempenho máxima. Então, não hesite em tentar e veja quais nichos esperam apenas pela sua lista de produtos perfeitamente otimizada. Boa sorte!
Samuel Smith
Great article! I found it very helpful and informative. Thanks for sharing!
Nelson Gray
Thank you, Samuel! I'm glad you found the article helpful. If you have any specific questions or need further assistance, feel free to ask!
Emily Johnson
I've been struggling with improving my Amazon listings. This article has given me some valuable insights. Thank you!
Nelson Gray
You're welcome, Emily! I'm thrilled to hear that the article provided valuable insights for you. If you have any more questions, feel free to ask!
Jason Anderson
The tips mentioned in this article are truly game-changers for Amazon sellers. Well done!
Nelson Gray
Thank you, Jason! I'm glad you found the tips game-changing. Feel free to share your experiences or any additional insights you may have!
Laura Thompson
I've been struggling to stand out among the competition on Amazon. This article has given me some fresh ideas to revamp my listings. Thank you!
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The article provides a clear roadmap for optimizing Amazon listings. It's definitely going to help sellers gain an edge. Great job!
Sophia Wilson
The strategies shared in the article seem promising. I can't wait to apply them to my own listings and see the results!
Nelson Gray
Sophia Wilson, I'm glad you find the strategies promising. If you have any questions or need guidance while applying them, feel free to ask!
Ethan Turner
I've been struggling with ranking my products higher on Amazon. This article has given me some valuable tips to improve my SEO. Thank you!
Samuel Smith
Nelson Gray, I have a question regarding keyword research. What are some effective strategies to identify the right keywords for Amazon listings?
Nelson Gray
Samuel Smith, when it comes to keyword research, it's important to consider both relevance and search volume. Start by brainstorming relevant keywords, utilize Amazon's auto-suggest feature, and analyze the keywords used by top competitors. Additionally, using tools like Semalt's Amazon SEO Analyzer can provide valuable insights. Let me know if you need more details!
Oliver Lee
I appreciate the tips shared in this article. Applying them to my Amazon listings is definitely on my to-do list!
Mia Harris
I'm so glad I stumbled upon this article. It's exactly what I needed to take my Amazon listings to the next level. Thank you for the valuable information!
Daniel Brown
The article mentions the importance of high-quality images for better conversions. I'll make sure to invest more in professional product photography. Thanks for the insight!
Nelson Gray
Daniel Brown, investing in high-quality product photography can make a significant difference in attracting customers. It's great that you found the insight helpful. If you have any more questions or need further guidance, feel free to ask!
Grace Wilson
As a beginner on Amazon, this article has provided me with a solid foundation to optimize my listings. Feeling more confident now!
Benjamin Green
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Connor Martinez
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Nelson Gray
Connor Martinez, I'm glad the article opened your eyes to the impact of SEO on Amazon listings. If you need any further assistance while implementing the changes, feel free to ask!
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I've taken notes while reading this article. Lots of great tips to apply on my Amazon listings. Thank you!
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Nelson Gray
Julia Wright, I'm glad you found the article helpful in covering various aspects of Amazon listing optimization. If you have any specific questions or want further insights on any topic, feel free to ask!
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The article highlights the significance of A+ Content on Amazon listings. I'll definitely explore that feature further. Thank you!
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