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Is there a right way to use images when marketing my website?

These days, it’s crucial for small businesses to know how to use images on their websites. Keep on reading to discover useful tips that will help you use images legally when marketing your site.

marketing my website

Importance of images in business

Marketing experts recommend to include quality photos and graphics on your website and in every piece of content you publish. However, you also need to have the legal right to use those images — the illegal use of photos can cause problems.

Most business owners when setting up their website don’t have a bank of unique images to draw from. No need to worry. Nowadays, there is an endless supply of original images one can use for free online. The only thing you need to learn is how to source and attribute those photos properly.

Why use pictures in articles?

According to research conducted by Skyword, articles that feature custom images attract 94% more traffic than those that include nothing but words. Photos make your content more appealing, which is crucial when you need to capture and hold the attention of web users. By including a well-thought pic that relates to the topic of your article, you can almost double your audience.

Finding suitable graphics for the website

Finding proper graphics for your site is not that simple as can seem. It’s way more than just typing words into Google Image Search and saving the photos you like. Even though some of these images are free to use, most of the time they are someone else’s property. Therefore, it’s recommended that you check whether they are free to use or not.

How to legally use copyrighted images?

Nowadays, anyone can find where their photos are being used by applying such tools as Google’s Search by Image and TinEye. It’s always advisable to play it safe where copyright law is concerned — if you use copyrighted pictures without permission, you are violating copyright law, and the owner of the image can take legal action against you.

The truth is that many content creators won’t mind if you use their photos, as long as you give them credit and provide a link that will help increase their website’s traffic. Generally, there are two primary ways you can legally use pics that are under copyright:

  • Ask the owner for permission to use his image;
  • If your use of the picture falls under Fair Use.

Note that even if you are permitted to use copyrighted photos, you should not alter them without permission. Also, avoid featuring them too often when marketing your site.

seo marketing

Best places to find copyright-free images

There are many sites on the web where you can find graphics that are free to use. Although there is no need to ask permission to use these images, you still have to check their terms of use. Here is the list of the best websites that host copyright-free images:

  • Pixabay 
  • Librestock 
  • Creative Commons Search
  • Public Domain Archive
  • Flickr Creative Commons

Wrap Up

I hope you find this article useful. Market your website with quality pictures and see what happens to your traffic. If you know some other resources that host copyright-free pics, don’t be shy to share them with us. Marketing your website is not that hard if you know.

Kate Barmina
Thank you for reading my article on SEO marketing online. I hope you find it helpful!
Peter Smith
Great article, Kate! I loved the tips you shared. SEO marketing can be daunting, but your article simplifies it.
Lisa Wilson
Peter, I also found the article informative. Do you have any personal tips on implementing SEO marketing?
Emma Thompson
I agree with Peter. The article is well-written and easy to understand. Thanks for sharing, Kate!
Peter Smith
Lisa, I'm glad you found the article useful. One personal tip I have is to prioritize keyword research and use tools like Semalt's KeywordAnalyzer to find relevant keywords for your website.
Lisa Wilson
Thank you, Peter! I'll definitely try out Semalt's KeywordAnalyzer and focus on keyword research for better SEO.
Sarah Johnson
I've been struggling with SEO for my website. Any advice on off-page optimization, Kate?
Kate Barmina
Sarah, off-page optimization is crucial for SEO success. Building high-quality backlinks, guest posting on reputable websites, and utilizing social media can greatly improve your website's visibility and rankings.
Mark Stevens
Kate, could you explain the importance of mobile optimization in SEO marketing?
Kate Barmina
Hi Mark! Mobile optimization is crucial as more and more people are accessing the internet via mobile devices. Search engines also prioritize mobile-friendly websites, so optimizing for mobile responsiveness can significantly improve your SEO rankings.
Sarah Johnson
Thank you, Kate! I'll work on improving my website's off-page optimization.
David Parker
Excellent article, Kate! I've been struggling with SEO, and your tips are clear and actionable.
Kate Barmina
David, I'm glad you found the article helpful! If you have any specific questions or need further guidance, feel free to ask.
Jennifer Adams
I've been using Semalt for my website's SEO needs, and it has been a game-changer. Their tools are fantastic!
Mark Stevens
Thanks for the insights, Kate! I'll definitely prioritize mobile optimization for my website.
Chris Reynolds
Hi Kate, great article and tips! Could you explain more about on-page optimization?
Kate Barmina
Of course, Chris! On-page optimization involves optimizing various elements within your website, such as meta tags, headings, URL structure, and content quality. It ensures your website is relevant to search queries and provides a great user experience.
Chris Reynolds
Thank you, Kate! I'll focus on improving my website's on-page optimization to enhance its SEO.
Sophie Lee
I'm new to SEO marketing. Is it necessary to hire an expert or can I handle it on my own?
Kate Barmina
Sophie, it depends on your knowledge and time availability. While hiring an expert can provide expertise and save you time, you can definitely handle SEO on your own by continuously learning and implementing best practices.
Ryan Thompson
Kate, I enjoyed your article on SEO marketing! Do you have any tips for local businesses looking to improve their local SEO?
Kate Barmina
Ryan, for local businesses, optimizing Google My Business listing, obtaining positive customer reviews, and targeting location-specific keywords can significantly improve local SEO. Additionally, consistent NAP (Name, Address, Phone number) information across directories is important.
Kathy Johnson
Kate, your article on SEO marketing online was fantastic! It helped me in optimizing my website for better search rankings.
Peter Smith
Kathy, I'm glad the article was helpful to you! Optimizing your website for better search rankings is crucial for online success.
Lisa Wilson
Kate, what are some effective social media platforms for off-page optimization?
Julia Roberts
Hi Kate, I enjoyed reading your article on SEO marketing. Can you share some tips specifically for e-commerce websites?
Kate Barmina
Julia, for e-commerce websites, optimizing product descriptions and titles, improving website speed, utilizing schema markup, and providing a seamless checkout experience are crucial for better SEO and conversion rates.
Mark Stevens
Kate, should I focus more on mobile optimization than desktop optimization?
Ryan Thompson
Thank you, Kate! I'll implement those tips to improve my local SEO strategy.
Kathy Johnson
Peter, indeed! Optimizing search rankings drives more organic traffic and boosts website visibility.
Mark Stevens
Thanks, Kate! Mobile responsiveness seems to be the way to go.
Chris Reynolds
Kate, I appreciate your explanation of on-page optimization. I'll make necessary changes on my website.
Laura Evans
Hi Kate, I'm a beginner in the world of SEO. Could you suggest some reliable SEO learning resources?
Sophie Lee
Thank you, Kate! I'll start learning and implementing SEO best practices for my website.
Michael Harris
Hi Kate, great article! How long does it generally take to see noticeable SEO results?
Kathy Johnson
Peter, absolutely! Driving organic traffic through improved search rankings is the key to success.
Chris Reynolds
Kate, thanks for the advice on on-page optimization. I'll start implementing those changes on my website.
Mark Stevens
Kate, what are some effective ways to optimize for mobile?
Kate Barmina
Mark, while mobile optimization is essential, it's important to ensure your website is responsive on both desktop and mobile. Optimize images and videos, use readable fonts, and make sure navigation is user-friendly on mobile devices.
Jessica Allen
Hi Kate, your article on SEO marketing online was a great read. Can you share some tips on improving website loading speed?
Laura Evans
Kate, thank you for the suggestions! I'll check out those SEO learning resources.
Julia Roberts
Thank you, Kate! I'll focus on implementing those tips to enhance SEO and boost conversions for my e-commerce website.
Greg Johnson
Hey Kate, loved your article! How does Semalt help websites in terms of SEO?
Kate Barmina
Greg, Semalt offers a range of SEO tools and services to enhance website optimization. Their tools like KeywordAnalyzer, Backlink Checker, and Website Audit can help websites improve their rankings, find relevant keywords, analyze backlink profiles, and identify areas for improvement.
Julia Roberts
Kate, thanks for the tips! I'll implement them on my e-commerce website to improve SEO and increase sales.
Daniel Thompson
Hi Kate! I appreciate your article on SEO marketing. How important is content quality for SEO?
Kate Barmina
Daniel, content quality is crucial for SEO. Search engines prioritize websites that provide valuable, relevant, and well-structured content. High-quality content also leads to increased user engagement and better ranking opportunities.
Emily Reed
Hi Kate, I found your article to be informative. Can you share some tips on improving website user experience for better SEO?
Kate Barmina
Emily, improving website user experience is crucial for SEO. Make sure your website loads quickly, has intuitive navigation, is mobile-friendly, and provides valuable content. Incorporating engaging visuals and optimizing forms can also enhance user experience.
Kate Barmina
Emily, improving website user experience is crucial for SEO rankings, as search engines prioritize websites that provide a positive user experience. It leads to better engagement, lower bounce rates, and higher conversion rates.
Daniel Thompson
Thank you, Kate! I'll prioritize improving my website's content quality for better search visibility.
Laura Evans
Thank you, Kate! I'll start learning SEO and implementing best practices for my website.
Mark Stevens
Kate, should I use responsive design for my website to ensure mobile optimization?
Oliver Wilson
Hi Kate, your article provided great insights into SEO marketing. Can you elaborate on the importance of backlinks in SEO?
Kathy Johnson
Peter, driving organic traffic through improved search rankings helps businesses in gaining more visibility and potential customers.
Peter Smith
Kathy, implementing SEO strategies to improve search rankings is essential for online success.
Hannah Davis
Hi Kate! Your article was very helpful. Is there a way to track SEO progress?
Lisa Wilson
Kate, thanks for the advice on off-page optimization. I'll focus on building high-quality backlinks for my website.
Beth Anderson
Hi Kate, loved your article! Can you explain the role of social media in SEO marketing?
Kate Barmina
Beth, social media plays a significant role in SEO marketing. It helps increase brand visibility, generate backlinks, drive traffic, and engage with the target audience. Utilizing social media platforms like Facebook, Twitter, and Instagram can greatly benefit your SEO efforts.
Joe Roberts
Hi Kate, your article was insightful! Can you share some tips for optimizing website navigation?
Lisa Wilson
Kate, what are some effective social media platforms to focus on for off-page optimization?
Michael Wilson
Hey Kate, great article! Can you provide some tips for optimizing website URLs?
Emma Thompson
Peter, thanks for sharing your personal tip on using Semalt's KeywordAnalyzer. I'll definitely check it out for keyword research.
Greg Johnson
Kate, Semalt's tools certainly seem helpful in improving website optimization. I'll give them a try!
Mark Stevens
Kate, thanks for the tips on mobile optimization. I'll ensure my website follows those best practices.
Sophia Allen
Hi Kate, great article! Can you provide some insights on optimizing website images for SEO?
Sophie Lee
Kate, thank you for your guidance. I'll continuously learn and implement SEO best practices for my website.
Cameron Green
Hi Kate, loved your article! How important is link building for improving SEO?
Emma Thompson
Kate, what are some effective ways to build high-quality backlinks for off-page optimization?
Peter Smith
Emma, you're welcome! Semalt's KeywordAnalyzer is indeed helpful for finding relevant keywords to target.
Tom Johnson
Hi Kate, I found your article informative! How often should I update my website's content to improve SEO?
Beth Anderson
Kate, thanks for explaining the role of social media in SEO marketing. I'll start utilizing it more effectively.
Mark Stevens
Kate, ensuring mobile optimization is a priority for my website now. Thanks for the advice!
David Parker
Kate, I'll explore more about SEO and if I have any questions, I'll definitely reach out to you. Thanks again!
Grace Thompson
Hi Kate, loved your article! How can I improve my website's authority to boost SEO?
Kate Barmina
Grace, improving website authority can be done through creating high-quality content, building reputable backlinks, guest posting on industry-related websites, and consistently delivering value to your target audience. Providing valuable resources and becoming an influencer in your niche can also help boost authority.
Ryan Thompson
Kate, thanks for the tips on improving local SEO. I'll focus on implementing them for my local business.
Alex Turner
Hi Kate, your article was really helpful. Do you have any tips on improving website accessibility for better SEO?
Kate Barmina
Alex, improving website accessibility is indeed important for better SEO. Ensure your website follows accessibility guidelines, such as providing alt text for images, using clear headings, and optimizing for screen readers. Making your website accessible for all users improves user experience and search engine rankings.
Joe Roberts
Kate, I appreciate your response! I'll focus on optimizing my website's navigation for a better user experience.
Daniel Thompson
Kate, your response regarding content quality and SEO makes sense. I'll focus on improving the quality of content on my website.
Sophia Reed
Hi Kate, your article provided valuable insights. Can you share some tips for optimizing meta tags?
Kate Barmina
Sophia, optimizing meta tags is important for SEO. Make sure to include relevant keywords in title tags, meta descriptions, and header tags. Write compelling and concise meta descriptions that entice users to click on your website in search results.
Mark Stevens
Kate, should I prioritize mobile optimization over desktop optimization?
Kate Barmina
Mark, while mobile optimization is crucial, it's also important to provide a great user experience on desktop. Focus on optimizing for both platforms to ensure a consistent and accessible experience for all users.
Michael Green
Hi Kate, great article! How can I optimize my website for voice search?
Grace Thompson
Kate, thanks for the tips! I'll focus on creating high-quality content and building reputable backlinks for better website authority.
Oliver Davis
Hi Kate! Your article was insightful. Can you share some tips for optimizing website loading speed?
Kate Barmina
Oliver, optimizing website loading speed is crucial for SEO and user experience. Compress images, minify CSS and JavaScript, enable browser caching, and leverage content delivery networks (CDNs). Regularly monitor and optimize your website's performance to ensure fast loading times.
Joe Roberts
Kate, optimizing my website's navigation will definitely enhance user experience. Thank you for the tips!
Daniel Thompson
Kate, improving the content quality on my website will be my top priority now. Thanks for the insights!
Emma Wilson
Hi Kate, loved your article! Can you provide some tips on optimizing website URLs?
Kate Barmina
Emma, optimizing website URLs is important for SEO. Use descriptive and keyword-rich URLs that accurately represent your content. A clean and organized URL structure also helps search engines and users understand the hierarchy and relevance of your web pages.
Sophie Lee
Kate, I'll start learning and implementing SEO best practices. Thanks for the advice!
Beth Anderson
Kate, I'll make sure to effectively utilize social media platforms for improved SEO. Thanks for the guidance!
Beth Anderson
Kate, you've explained the role of social media in SEO marketing well. I'll enhance my social media presence for better SEO.
Beth Anderson
Kate, thanks for elaborating on the role of social media in SEO marketing. I'll focus on incorporating it into my strategy.
John Davis
Hi Kate, your article was great! Can you provide tips on optimizing website structure for SEO?
Kate Barmina
John, optimizing website structure is essential for SEO. Use a logical and hierarchical structure for your web pages, ensuring easy navigation for both users and search engine crawlers. Implement internal linking to connect relevant pages and optimize anchor text with descriptive keywords.
Alex Wilson
Hi Kate, your article was informative! Can you share some tips for optimizing website images?
Kate Barmina
Alex, optimizing website images for SEO involves using descriptive file names and alt text, compressing images to reduce file size, and utilizing the appropriate image formats. Also, ensure that images are relevant and add value to your content.
Oliver Davis
Kate, I'll focus on optimizing my website's loading speed by implementing those suggestions. Thanks a lot!
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