What is the Most Important Part of the Landing Page Development?
A landing page is a central web marketing asset. If you strive to get more traffic to your website, then it’s vital for you to know how to build SEO-friendly landing pages. This article is an attempt to explain how it’s right to launch a valid landing page for your project. Keep reading to learn more about landing page development.
Identify your buyer personas
User research is an integral part of landing page creation process. Therefore, it’s highly advisable to identify your potential customers first. Determine what kind of users visit your website. Think about their needs, figure out what makes their life difficult and provide them with an optimal solution.
Creating personas (imagined representatives) is the best way to understand your target audience. By doing so, you visualize your assumed customers. Once you have them in mind, focus on identifying the search terms they type into a search box when searching for solutions to their issues. Also, think about the number of visits you can expect from different searches each month.
Once you have a picture of your future customers and how they might search for your solution, you can start building your landing page.
Landing page development: step-by-step guide
Here are some core principles you should follow when building your landing pages:
Build pages for users, not for search engines
The most critical thing that affects your ranking on Google is how much humans are satisfied by your web pages, not bots. As practice shows, a great website with no SEO will do better than a bad one with SEO. Remember the golden rule: you are making pages for humans, not search engines. Focus on optimizing your site for users in the first place. The more useful and appealing a landing page is, the more likely people will enjoy it. Eventually, any improvement to your landing page made for users will have clear and long-term positive effects on your search engine rankings.
Structure content for landing pages
Your landing page design should reflect the importance of your content. That’s when semantic HTML comes in. Semantic tags help people grasp the essence of what you offer them. Semantic HTML tags make visitors much more likely to engage and spend more time on your website. This, in turn, is a strong signal for search engines.
Create custom snippets
The catchy and concise snippet is a powerful tool that not only helps SEO but also gives users and machines more context. Short, informative snippets allow your website to show up in Google search results prominently. When you are done with your snippet, ensure that your landing page is working. You can use Search Console to discover key phrases your content is associated with. Also, this webmaster tool shows who links to your site as well as which search queries are sending you the most traffic.
Wrapping Up
These were the basics of landing page development. After crafting the landing page and designing its content, you’ll need to test it. To do this, you will need to gather as much data as possible. Semalt experts recommend using Google Analytics — this service allows to attribute behavior and conversions to a specific source.Also, Google Analytics is perfect for identifying the best user acquisition activities and where to improve.
Post a comment
