How do I handle keyword research for Amazon products the right way?

Nowadays, Amazon has become a household name of the product search on the Internet. And everybody is free to try pushing a product over there – with around 80 million active shoppers estimated over there the only issue is that your product listings must be seen by as many potential buyers as possible. Considering that this huge marketplace has its own ranking algorithm I dare say that it works much like the same with a conventional online search well-known by users all round the world for over two decades already (for example, by Google itself. Bing and so on). That’s why I believe that the key to success of every modern ecommerce entrepreneur selling over there roots precisely from the keyword research for Amazon products. Of course, there is a strong marketing component still needed to become a real big-time seller on that crowded platform. Not to say that you’d never waste your time running a competitive research to take the lead. Nevertheless, I’m sure that namely product listing optimization is the first thing to do when it comes to getting better exposure for online search. That’s why below I’m going to show you in brief how to handle keyword research for Amazon products – and stay out of the search competition after all.

Tier 1: Seed Keywords

Start with a broad keyword research for Amazon products simply putting your main target ones in Google’s search bar. That way, you will get a full picture of how people are likely to search for your items. Next, focus on long-tail keywords and specific phrases closely related to your niche. At the same time, it would be a well-formed decision to spy on some leading sellers running their drop-shipping business for years. Here is when all those specially designed tracking tools and online frameworks come into play.

Tier 2: Smart Ideas

Your next step is choosing the right keyword research tool for Amazon products. Luckily, there is a vast variety of different options, most of them are available in open access. Of course, some of them are paid-access solely, but there is still a plenty of good and reliable helpers without paying a penny. After all, it’s a no-brainer and it’s up to you to decide which tool to pick – in fact most of them are designed mainly for keyword search to give you some valuable competitive suggestions at last.

Tier 3: Metrics Analysis

And here we are finally coming to the point. The thing is that when running a keyword research for Amazon products you are most likely to be literally overwhelmed with thousands of promising keyword ideas. So, the main challenge is to decide which ones are really worthy and deserve to be found in your shortlist. That way, make sure to pay your precise attention to the following key metrics:

• Search volume – core metric showing how many people by country used your keyword in the search query request.
• Clicks – indicates general prospects of the keyword to generate traffic and frequent use by shoppers.
• Complexity – otherwise, keyword difficulty, that you should gauge to find potentially shortest search phrases that would drive more traffic to your product listings.