How to create backlinks based on your relevant keywords?
It is a well-known notion that search engine optimization cannot exist without keywords as there are, in reality, no other ways your potential clients may find your web source on search results. So, it is a very foundation of SEO. It is almost impossible to optimize your website and content if you did not conduct a keyword research. If you do not have keywords you are targeting, your SEO promotion does not make sense.
Nowadays, coming up with a list of relevant and high-volume search terms you want to target is not too complicated. However, knowing what it takes to rank for each of them can appear more difficult. As a lot of online merchants use the same keyword research tools, they end up with the same suggestions for one industry.
However, if to talk about professional keyword research tools like Semalt Auto SEO, Moz and other. They also do not tell merchants how difficult to rank first for a given search term. While they can give you an idea, they are also not 100% accurate. If you wonder why they are cannot providing you with top quality results for your money, then I will open you a secret. No one can exactly know how Google ranks web pages. Everything we know is that Google uses more than 200 various ranking factors, the most important of which are AI-algorithm, backlinks, and content. Besides, we know that Google is continuously experimenting with machine learning and new AI-algorithms. It is difficult to stay up-to-date with continuous Google modifications, that is why any search engine optimization campaign can’t give you 100% guarantee of your online business success. However, we can still get pretty close to what Google is up by implementing some essential proven optimization practices. Let us discuss more detailed some of them.
Backlinks optimized with keywords are MUST!
At the bottom of your optimization campaign, you need to find out the top ranking pages for your keyword and the number and quality of backlinks these web pages have. To select the most powerful search terms, you may use one of the professional online tools - Semalt Auto SEO, SEMRush or MOZ. All of them will provide you with accurate and quality data and help to improve website SEO. None of these are free, but for instance, Semalt provides clients with a free trial period that helps to understand what benefits this software can contribute to your online business.
Using professional optimization tools, you will be able to understand by what keywords your competitors rank and position on SERP they have. Moreover, you will notice the importance of the domain. The more domain link to a page, the higher Google will rank it in its search results.
However, in our days, quantity less significant role than quality when it comes to backlinks. That is why the number of domain links doesn’t make the descent from positions 1 to 10. The real value of the domain is indicated by UR or URL Rating. The UR serves as the quality determinant of the domains that link to a website.
To rank high on SERP, you need a lot of well-optimized and quality backlinks that come from authoritative domains. Moreover, your backlink anchor texts should contain relevant and high-volume keywords that will possess more value to your website SEO.
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