How to rank on Amazon for top relevant keywords?

If you want to know how to rank on Amazon for your top relevant keywords – you’re already in the right place. Did you know that the first page of search results on Amazon receives over 60% of the overall search traffic coming from the live shoppers looking for the items on sale over there? So, it means the closer you are to the top of Amazon’s product search for your relevant keywords and long-tail search phrases – the more potential sales you will be likely to benefit from. But how to rank on Amazon for top relevant keywords, particularly if you’re still a novice seller just taking the first initial steps in that really crowded marketplace? The short answer is – understanding the keywords and their main peculiarities seen from the viewpoint of the A9 search ranking algorithm. So, below I’m going to show you how to rank on Amazon – by providing a brief guide on the main target keywords and the right way of identifying them over there.

How to Rank on Amazon for Top Relevant Keywords

Before anything else, let’s delve into handling Amazon keyword research the right way. Remember, it makes the basic foundation for your ranking potential on Amazon. Here are some basic terms and definitions for you to understand how to rank on Amazon for your main target keywords. Make sure you’ve got them all:

• Keywords – Amazon keywords, from the viewpoint of the SEO and the modern ecommerce trade, are would-be the “shortcuts” summarizing the main properties of the item on sale or its general relations to the product category. The relevant keywords are a very important part of your product listing optimization in Amazon product search.
• Long-Tail Keywords – stand for a particular phrase or keyword combinations that the live shoppers are more likely to take for product search query on Amazon. Put simply, Amazon long-tail keywords are common keyword combinations used for product search most frequently. In fact, particularly this type of keywords makes up something around 70% of product searches made by the live shoppers over there. 

That’s why it’s even more important to identify the right long-tail search combinations relevant to your item on sale or product category. That way, you will have better chances of being shown to a broader audience of potential buyers looking for the products offered on sale over there. Among the others, I recommend using the following keyword research tools, specifically tailored for that ecommerce platform.

• Merchant Words – a good starting tool to run a quick keyword research on Amazon, getting assisted with a lot of valuable long-tail suggestions, which are grabbed directly from top successful sellers in your niche or product category.
• Jungle Scout – it’s a one-stop-shop for every online entrepreneur selling on Amazon. Apart from its really benefiting keyword data, Jungle Scout proved to be extremely helpful when it comes to prospecting some new product opportunities, or the need to get a piece of valuable competitive insight – both on potentially profitable products, and the relative long-tail keyword combinations necessary to rank for.