How does high search engine ranking work in optimization?

Unfortunately, there can’t be any simple explanation of the real progress in high search engine ranking and optimization works commonly needed to complete the task. The thing is that Google is using over 200 different factors when deciding to award ranking positions for every web page found on the Internet. Moreover, these decision-making factors incorporated into Google’s main search algorithm are constantly changing with every recurrent algorithm update. It means that current trends to achieve high search engine ranking and optimization action plans required are far not comparable with the same working stuff, for example, used something about five years ago. So, let’s make sure we are following currently valid SEO techniques, at least to feel assured against any possibly emerging SEO violations. Simply because most of them will be inevitably penalized with your website’s ranking progress, besides on short notice.

Below I’m going to list the main factors to achieve high search engine ranking, with optimization works that are most likely to be awarded by Google. First of all, every search engine (as well as Google itself) love high-quality web page content. Secondly, natural link building efforts can also serve as a powerful ranking signal. At last, there are some additional ranking factors that should be considered as well.

On-page Optimization

The process of on-page optimization covers a combination of web page text content (visible text), as well as images, videos, and any other media files. On the subgrade level of common on-page works are basic elements of metadata like title tags and descriptions.

• On-page content should be written naturally, otherwise in a user-friendly manner (unique text writings, a recommended volume is somewhere around 1000 words). At the same time, every page content should be rich with the relevant keywords and phrases to show the search engines your website is matching the topic in full.
• Metadata is commonly referred to H1, H2, H3 headings, paragraphs, Alt tags and descriptions. Every meta element should be saturated with the keywords like the rest of original content, while the most reasonable suggestion for getting high search engine ranking is balanced optimization approach. I mean here maintaining the right keyword density, at the same time however without going for extremes. Otherwise, your on-page content can get “overstuffed” with the keywords.

Natural Link Building

Quality links are one of the most important aspects of high search engine ranking and optimization targets as well. Moreover, natural link building is a challenging and time-consuming effort. How it works? The search engines consider quality links connecting your quality content pages with the other well-recognized websites as a positive ranking signal. Just because Google believes your website must be trusted among the users, hence it deserves a broader audience and higher ranking in the search results.

Additional Search Factors

The rest of ranking factors are the smaller determinants yet still important for good ranking on Google’s list of search results. Just pay enough attention to the following ones: page loading speed, giving a reasonable priority to HTTPS over conventional HTTP protocol, and constantly tracking CTR as the core metrics for good user experience). I recommend having them combined for a maximum positive impact on your rankings.