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Link Building

What are the good backlinks for SEO?

Nov 14, 2017

Real estate business is a highly competitive online sphere where only the biggest agencies with an excellent reputation have a chance to rank high on SERP. However, individual realtors also can fight for the lead. To outsmart your biggest market niche competitors, you need to create your site with a user in mind and optimize it according to search engine rules. The core element of a resultative optimization campaign is link building. Links building is a process of creating incoming links from the authoritative niche related web sources. It is a part of off-site optimization procedure that needs to be done after all your on-site elements improvement. Backlinks help to grow website traffic and increase brand authority. However, as I mentioned before, to be a leader in real estate market requires a lot of time and investments. That is why you need to be ready that a process of acquiring quality incoming links will be tough and time-consuming. Moreover, you need to know the sources where you can get good backlinks for SEO. In this article, we will discuss real estate SEO backlink sources that can simplify your link building campaign and contribute your SEO efforts.

Sources with good backlinks for real estate SEO

Real estate SEO backlinks generating is a process of getting links to your website from other relevant sites. The digital market serves as a significant old popularity contest where the participants with the biggest number of votes (backlinks) obtain the highest positions. Google’s whole business model is based on giving searchers the most quality and relevant information. The only way to assume the popularity of content is to count all incoming traffic this content generates and the number of shares and links it deserves. For instance, popular social network Facebook has over 32,348,008,110 backlinks. It is an absolute leader on SERP by the number of queries as a lot of users vote for it as for an authoritative web source.

However, in reality, when it comes to less popular and narrow focused web sources, acquiring backlinks can be a problem. Moreover, not all backlinks are created equal, and some of them can bring your real estate website more negative than positive signals. Google is pretty smart and can simply distinguish between spammy and authoritative incoming links. Google bots analyze not only the relevance of the content where links are placed but also a reputation of a website from which they come.

That is why in this article I will talk only about authoritative web sources where you can get quality backlinks to your real estate site.

Incoming links from your strategic business partners

The essential part of this strategy is based on providing an insane amount of value up front to the other business owners. For instance, you can provide value to people on your email list by giving them coupons to local establishments that you have partnered with. Part of the exchange between your business should include a backlink to your real estate site. By doing so, you establish mutually beneficial relationships with your partners and get quality link juice to your site. Your business partners may even include a keyword in a link coming from a site based in your community. It will significantly contribute to your site SEO.

Give testimonials to a real estate SEO backlinks

A simple search engine research will give you a list of websites that have testimonials on them in your industry. Most of these web sources link out to the person who left the review. If you still do not have a page like this, suggest to create one and ask people to leave their reviews there. It will help you to get more relevant backlinks and raise your authority in the eyes of Google.

Jason Adler

Thank you all for your insightful comments on the article! I'm glad you found it helpful.

Emily Jenkins

Great article, Jason! Backlinks are indeed crucial for SEO. As a Realtor, what kind of backlinks should I focus on?

Jason Adler

Thanks, Emily! For Realtors, there are a few essential types of backlinks to focus on. Firstly, you should aim for high-quality backlinks from trusted real estate websites or industry directories. These can help establish your authority and credibility in the field.

Alexandra Roberts

Hi everyone! I've been struggling with the SEO aspect of my real estate business. Any tips on how to acquire good backlinks?

Jason Adler

Hi Alexandra! Acquiring good backlinks can take time, but it's worth the effort. Aside from reaching out to industry directories and real estate websites, consider guest blogging for relevant blogs or websites. This allows you to showcase your expertise and gain valuable backlinks.

Liam Thompson

Jason, what about social media backlinks? Are they beneficial for a Realtor's SEO strategy?

Jason Adler

Hi Liam! Social media backlinks may not directly impact rankings, but they can play a role indirectly. Sharing your content on social media platforms can increase its visibility, engagement, and potential for earning backlinks from other websites. So, it's definitely beneficial to have a strong presence on popular social media platforms.

Sophia Evans

Thanks for the article, Jason! What are your thoughts on link-building services for getting backlinks?

Jason Adler

Hi Sophia! Link-building services can be tricky. It's important to be cautious as some services may resort to spammy tactics, which can harm your SEO efforts. Instead, I recommend focusing on building organic relationships and earning backlinks naturally. It may require more time and effort, but the results are worth it in the long run.

Ethan Sullivan

Hi Jason, do internal backlinks within my real estate website make any difference in SEO?

Jason Adler

Hello Ethan! Internal backlinks certainly matter for SEO. They help search engines understand the structure and hierarchy of your website. Moreover, they can aid in guiding users to relevant pages, ensuring a positive user experience. So, make sure to incorporate internal linking within your website's content.

Oliver Green

Hi Jason! How does Semalt help Realtors dominate Google SERP? Should we incorporate their services?

Jason Adler

Hello Oliver! Semalt offers a range of digital marketing services, including SEO, that can help Realtors improve their online presence. They have a team of experts who work on optimizing websites, creating quality content, and building backlinks. However, I always recommend conducting thorough research and considering your specific needs before incorporating any external services.

Isabella Rivera

Thanks for the article, Jason! I'm curious, how long does it usually take to see tangible results from backlink building?

Jason Adler

Hi Isabella! The time it takes to see tangible results from backlink building can vary. Generally, it's a long-term strategy, and you may start noticing improvements in your SEO rankings after a few months of consistent efforts. However, remember that building quality backlinks is an ongoing process, so patience and persistence are key.

Andrew Turner

Hi Jason! Are there any tools you recommend for tracking backlinks and monitoring their impact?

Jason Adler

Hello Andrew! There are several tools available for tracking backlinks and monitoring their impact. Some popular ones include Ahrefs, Moz, and SEMrush. These tools provide insights into your backlink profile, help identify new linking opportunities, and analyze their impact on your SEO. It's worth exploring these tools to enhance your backlink strategy.

Sophia Evans

Thanks for the advice, Jason! I'll definitely look into the tools you mentioned.

Jason Adler

You're welcome, Sophia! I'm glad I could help. Let me know if you have any further questions.

Lucas Miller

Hey Jason! Are there any specific anchor text strategies to follow while building backlinks for real estate websites?

Jason Adler

Hi Lucas! When it comes to anchor text, it's essential to maintain a natural and diverse profile. Avoid overly optimized or keyword-stuffed anchor texts as they can be seen as spammy by search engines. Instead, focus on using descriptive and relevant anchor texts that provide value to the user and maintain a balanced approach.

Michael Butler

Thanks for the insights, Jason! What are your thoughts on the length of the content for backlinking, especially for real estate blogs?

Jason Adler

Hello Michael! The length of the content for backlinking depends on various factors. While there's no fixed rule, longer, comprehensive, and well-researched content tends to perform better in terms of earning backlinks and user engagement. In the real estate industry, where information is crucial, aim for in-depth blog posts that provide valuable insights to attract high-quality backlinks.

Emily Jenkins

Thank you, Jason! I appreciate your guidance.

Jason Adler

You're welcome, Emily! If you have any more questions or need further assistance, feel free to ask.

Alexandra Roberts

Jason, do you recommend disavowing bad backlinks? If so, how can we identify those?

Jason Adler

Hi Alexandra! Disavowing bad backlinks can be beneficial if you have a significant number of low-quality or spammy links pointing to your website. Tools like Google Search Console can help identify such links by monitoring your backlink profile and flagging any potentially harmful ones. It's important to carefully review the links before disavowing and ensure they are genuinely harmful to your SEO.

Liam Thompson

Appreciate the advice, Jason! I'll keep an eye out for any bad backlinks.

Jason Adler

You're welcome, Liam! It's always wise to regularly monitor your backlink profile and take necessary actions to maintain its quality.

Oliver Green

Jason, can you explain the concept of domain authority and its relationship with backlinks?

Jason Adler

Hi Oliver! Domain authority is a metric that indicates the strength and credibility of a domain in search engine rankings. It's measured on a scale of 1 to 100. Backlinks from high-domain-authority websites can have a positive impact on your own domain authority, helping improve your SEO performance. So, it's beneficial to earn backlinks from reputable and authoritative websites in your industry.

Isabella Rivera

Thanks for the explanation, Jason! Building high-domain-authority backlinks sounds crucial.

Jason Adler

You're welcome, Isabella! Building high-domain-authority backlinks is indeed crucial for establishing your website's credibility and authority in the eyes of search engines.

Andrew Turner

Hey Jason! How can I encourage other websites to link back to my real estate website?

Jason Adler

Hi Andrew! One effective way to encourage other websites to link back to your real estate website is by creating valuable and shareable content. When you provide high-quality content that solves problems or offers unique insights, other websites are more likely to link to it as a valuable resource. Additionally, reaching out to relevant websites and influencers in your industry can also help in building those initial connections.

Sophia Evans

Jason, should I focus on the quantity or quality of backlinks for my real estate website?

Jason Adler

Hello Sophia! Quality of backlinks holds greater significance than quantity. While having a larger number of backlinks can seem appealing, it's more important to focus on acquiring high-quality, relevant backlinks from reputable websites. Quality backlinks from trusted sources have a stronger positive impact on your SEO and authority in the long run.

Lucas Miller

Thanks for the clarification, Jason! Quality does matter more than quantity, as it seems.

Jason Adler

You're absolutely right, Lucas! Quality backlinks ensure you're building a strong foundation for your SEO efforts.

Michael Butler

Hello Jason! How can I optimize my real estate website to attract backlinks naturally?

Jason Adler

Hi Michael! To optimize your real estate website for natural backlink attraction, focus on producing high-quality, shareable content that provides value and addresses the specific needs of your target audience. Additionally, consider incorporating visual elements like infographics or videos to make your content more engaging and link-worthy. Making your website user-friendly and easy to navigate also plays a vital role in encouraging backlinks.

Emily Jenkins

Thank you, Jason! I'll implement these strategies on my real estate website.

Jason Adler

You're welcome, Emily! If you need further assistance along the way, feel free to reach out.

Alexandra Roberts

Jason, can you elaborate on the concept of anchor text diversity and its importance?

Jason Adler

Hi Alexandra! Anchor text diversity refers to using a variety of anchor texts that are natural and relevant to the content being linked. It's important to avoid over-optimized anchor texts, as they can raise red flags with search engines. By maintaining diversity, you not only make your backlink profile more natural, but it also helps you rank for a broader range of keywords and keeps your SEO strategy balanced.

Liam Thompson

Thanks for clarifying, Jason! I'll keep the anchor text diversity in mind while building backlinks.

Jason Adler

You're welcome, Liam! It's always a good practice to maintain diversity and ensure a natural link profile.

Oliver Green

Jason, how do I know if a backlink is considered high-quality or low-quality?

Jason Adler

Hello Oliver! Determining the quality of a backlink involves various factors. High-quality backlinks usually come from reputable and authoritative websites in your industry. They have relevant and descriptive anchor texts, contextual relevance to your website's content, and good domain authority. On the other hand, low-quality backlinks often come from spammy or irrelevant sources, have overly optimized anchor texts, or appear on suspicious websites. Analyzing these factors can help you determine if a backlink is of high or low quality.

Isabella Rivera

Thanks for explaining, Jason! It's important to be cautious about the quality of backlinks we acquire.

Jason Adler

Absolutely, Isabella! Being cautious and focusing on quality helps maintain a strong and sustainable backlink profile.

Andrew Turner

Hey Jason! Can I use link-building software to increase the number of backlinks for my real estate website?

Jason Adler

Hi Andrew! While link-building software may seem tempting to increase backlinks quickly, it's important to exercise caution. Some link-building software utilizes automated or spammy techniques that can harm your website's SEO and reputation. It's best to focus on building organic relationships, creating high-quality content, and earning backlinks naturally. This approach may take longer but provides more sustainable and positive results in the long term.

Sophia Evans

Thanks for the advice, Jason! I'll avoid using link-building software and focus on organic backlinks.

Jason Adler

You're welcome, Sophia! That's a wise decision. Organic backlinks have long-term benefits for your website's SEO and reputation.

Lucas Miller

Hey Jason! How important is it to regularly monitor and update old backlinks?

Jason Adler

Hi Lucas! Regularly monitoring and updating old backlinks is an important practice. Over time, some links may become broken or point to outdated content, negatively affecting user experience and SEO. By keeping an eye on your backlinks, you can identify these issues and take necessary actions like redirecting broken links, requesting updates, or reaching out to webmasters for corrections.

Michael Butler

Thanks for emphasizing that, Jason! I'll make sure to periodically review and update my backlinks.

Jason Adler

You're welcome, Michael! Regular maintenance of your backlinks ensures a healthy and efficient website.

Jason Adler

Thank you all for your valuable comments and questions so far! If anyone has further queries, please feel free to ask. I'm here to help!

Emily Jenkins

Jason, I have one more question. Can internal links help boost SEO for individual real estate listings on my website?

Jason Adler

Hi Emily! Internal links certainly can play a role in boosting SEO for individual real estate listings on your website. By strategically linking from relevant pages or blog posts to your listing pages, you create a stronger internal linking structure. This helps search engines discover and understand the importance of these listings, potentially improving their rankings within your website.

Ethan Sullivan

Thanks for the explanation, Jason! I'll start incorporating internal linking for my real estate listings.

Jason Adler

You're welcome, Ethan! Internal linking can be a valuable SEO strategy for boosting the visibility and rankings of your individual real estate listings.

Oliver Green

Jason, how can I evaluate the effectiveness of my backlink strategy in terms of SEO improvement?

Jason Adler

Hi Oliver! Evaluating the effectiveness of your backlink strategy involves tracking various metrics. Utilizing tools like Google Analytics can help you monitor changes in organic traffic, search engine rankings, and the overall visibility of your website. Additionally, keeping an eye on the quantity and quality of acquired backlinks, along with improvements in domain authority, can provide insights into the impact of your strategy on SEO improvement.

Isabella Rivera

Thank you, Jason! I'll analyze these metrics to evaluate my backlink strategy's effectiveness.

Jason Adler

You're welcome, Isabella! Regular analysis and tracking will help you refine your backlink strategy for better SEO performance.

Andrew Turner

Jason, do you have any recommendations for real estate websites looking to attract backlinks from local businesses?

Jason Adler

Hi Andrew! To attract backlinks from local businesses, consider engaging in local partnerships and collaborations. Connect with local real estate agencies, home builders, and interior designers to explore opportunities for cross-promotion or guest blogging. Offer to write valuable content for their websites that showcases your expertise while linking back to your own website. Building strong local relationships can lead to valuable backlink opportunities.

Sophia Evans

Thanks for the tips, Jason! I'll definitely explore partnerships with local businesses.

Jason Adler

You're welcome, Sophia! Local partnerships can bring mutual benefits and expand your backlink network.

Lucas Miller

Hey Jason! Can I repurpose my older real estate blog posts to attract fresh backlinks?

Jason Adler

Hi Lucas! Repurposing older real estate blog posts can be an excellent way to attract fresh backlinks. You can update the content, add new information, and optimize it for current SEO trends. Additionally, you can promote the updated posts on social media platforms and reach out to other websites or bloggers who have previously linked to similar content. Showing them the updated version may increase the chances of earning new backlinks.

Michael Butler

Thanks for the suggestion, Jason! I'll revamp my older blog posts to attract more backlinks.

Jason Adler

You're welcome, Michael! Revamping older blog posts can breathe new life into them and help attract fresh backlinks.

Jason Adler

We're nearing the end of this discussion. If anyone has any final questions or needs further assistance, please let me know. It's been a pleasure answering your queries!

Emily Jenkins

Jason, can you recommend any specific Realtor directories to get high-quality backlinks from?

Jason Adler

Hi Emily! There are several reputable Realtor directories you can consider for acquiring high-quality backlinks. Some popular ones include Zillow, Realtor.com, and Redfin. These directories have a strong online presence and can provide valuable backlinks to your real estate website. Additionally, look for local real estate associations or MLS directories that cater specifically to your geographical market.

Isabella Rivera

Thank you, Jason! I'll explore these Realtor directories to boost my backlink profile.

Jason Adler

You're welcome, Isabella! Acquiring quality backlinks from reputable directories can significantly enhance your website's SEO.

Andrew Turner

Jason, what are your thoughts on incorporating videos as part of a real estate SEO strategy?

Jason Adler

Hi Andrew! Incorporating videos in your real estate SEO strategy can be highly beneficial. Videos not only engage and captivate your audience, but they also have the potential to generate more backlinks, especially if the content is unique, informative, or visually appealing. Hosting videos on platforms like YouTube and embedding them on your website allows you to reach a broader audience and create opportunities for backlinking and social sharing.

Lucas Miller

Thanks for the insight, Jason! I'll start considering video content for my real estate SEO strategy.

Jason Adler

You're welcome, Lucas! Video content can add an engaging dimension to your real estate SEO efforts.

Oliver Green

Jason, any tips on reaching out to other websites for guest blogging opportunities?

Jason Adler

Hi Oliver! When reaching out to other websites for guest blogging opportunities, it's important to personalize your approach. Start by researching and identifying websites relevant to your real estate niche. Then, craft a concise and compelling pitch highlighting your expertise and the value you can provide to their audience through a guest blog post. Make sure to read their guidelines, follow their instructions, and showcase your unique insights to increase the chances of securing guest blogging opportunities.

Sophia Evans

Thanks for the tips, Jason! I'll approach guest blogging opportunities more strategically now.

Jason Adler

You're welcome, Sophia! Strategic guest blogging can help you expand your reach and earn valuable backlinks in the process.

Jason Adler

We're almost at the end of this discussion. I hope you found the conversation beneficial. If you have any final questions or need further assistance, now is the time to ask. Thank you!

Emily Jenkins

Jason, can you provide any tips on maintaining a natural backlink profile to avoid penalties?

Jason Adler

Hi Emily! Maintaining a natural backlink profile is crucial to avoid penalties from search engines. Here are a few tips: 1. Don't engage in excessive link exchanges or paid link schemes. 2. Focus on earning backlinks organically through valuable content and genuine relationships. 3. Avoid over-optimized anchor texts and maintain a diverse profile. 4. Regularly monitor your backlink profile for spammy or irrelevant links and disavow if necessary. 5. Build a mix of links from various reputable sources to demonstrate a natural link profile.

Isabella Rivera

Thank you, Jason! I'll ensure I follow these tips to keep my backlink profile natural and penalty-free.

Jason Adler

You're welcome, Isabella! By maintaining a natural backlink profile, you can ensure long-term SEO success and avoid any potential penalties.

Lucas Miller

Hey Jason! Do backlinks from blog comments or forums hold any significance for real estate websites?

Jason Adler

Hi Lucas! Backlinks from blog comments or forums, if placed naturally and within relevant discussions, can hold some significance. They may not carry as much weight as editorial backlinks, but they can add to the overall diversity and natural link profile of your website. However, it's important to ensure these comments or forum posts offer value and aren't solely intended for link-building purposes. Genuine engagement and helpful contributions are more likely to attract positive backlink outcomes.

Michael Butler

Thanks for clarifying, Jason! I'll keep an eye out for relevant blog comments or forum discussions to participate in.

Jason Adler

You're welcome, Michael! Genuine participation can lead to valuable backlink opportunities in the right context.

Jason Adler

Thank you all for the engaging conversation regarding backlinks for real estate SEO. Your insights and queries have been valuable. If you have any remaining questions or need further assistance, please let me know. Wishing you all great success with your SEO endeavors!

Sophia Evans

Thank you, Jason! This discussion has been incredibly informative. I appreciate your time and expertise.

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