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¿Qué debería saber sobre una arquitectura de sitio web de comercio electrónico?

by
Nov 30, 2017

En general, la optimización de motores de búsqueda es una mezcla de conjeturas fundadas y decisiones basadas en datos. Sin embargo, a pesar de estas creencias, todavía quedan algunos principios y prácticas básicos. Uno de los aspectos esenciales de un sitio web de comercio electrónico es la estructura interna del sitio web o, como también se usa, la arquitectura. La arquitectura del sitio de comercio electrónico puede hacer o deshacer su tráfico.

Es por eso que necesita implementar los principios básicos de la arquitectura del sitio web de comercio electrónico y adherirlo a todos los estándares de los motores de búsqueda. En este artículo, discutiremos algunos elementos esenciales de arquitectura de sitios web de comercio electrónico que le ayudarán a generar tráfico de calidad y dirigido a su sitio, así como a mejorar la experiencia del usuario.

ecommerce website architecture

Fundamentos de una arquitectura de sitio web de comercio electrónico

  •  Conecte su página de inicio con páginas de categoría 

Una página principal es una parte esencial de cualquier sitio web, ya sea un blog o e-commerce. Esta página recibe la mayor cantidad de tráfico dirigido de los motores de búsqueda. Es por eso que debe contener la información más valiosa sobre sus productos o servicios y ofrecer a los usuarios una comprensión clara de lo que son otras categorías de sitios web. Debe colocar las páginas de sus productos lo más cerca posible de su página principal para generar más tráfico y autoridad. Es una oportunidad perfecta para mejorar la navegación de su sitio ya que los usuarios necesitan obtener la información requerida en dos clics. Además, al mostrarle a Google y a otros motores de búsqueda que algunas páginas de su sitio de comercio electrónico son de gran importancia y debido a eso son de fácil acceso para los usuarios.

  •  Páginas de navegación de nivel principal 

Las siguientes páginas más significativas después de su página de inicio son páginas de navegación de nivel principal..Contienen la mayoría de la autoridad de su sitio. Las páginas de navegación principales de su tienda de comercio electrónico son probablemente sus páginas de categoría. Al estructurar correctamente estas páginas, un nivel de autoridad pasó de la página de inicio a las páginas de categoría con un valor superior simplemente porque se ubican cerca de la página de inicio y generan la máxima autoridad. Este tipo de arquitectura le brinda la oportunidad de pasar el tráfico a través de todas las categorías de sitios web de manera equitativa.

  •  Autoridad de navegación de categoría 

En la arquitectura del sitio web de comercio electrónico, la segunda página con más autoridad después de la página principal es la categoría de nivel principal de la tienda. Para mejorar la autoridad del sitio y aumentar la conversión, debe agregar contenido relevante, exclusivo y de alta calidad a esas páginas. Al hacerlo, podrá aumentar la autoridad de la página de subcategorías.

ecommerce website

  •  Mejora de autoridad de páginas de subcategoría 

Tan pronto como aumente la autoridad de navegación de su nivel principal, podría mejorar la autoridad de sus páginas de subcategorías. Para desarrollar una autoridad de subcategorías, debe implementar el mismo método de arquitectura que para la mejora de las páginas de categoría. Debe poner su contenido cerca de la página principal de comercio electrónico, mostrando que esta página es valiosa para los usuarios. Además, la interconexión dentro del contenido de las páginas de subcategorías crea más formas para que los usuarios y los bots de Google comprendan su conectividad y relevancia entre sí.

Sophia Adams
This is a really helpful article on adapting the structure of an eCommerce website to search engine standards. It's important to optimize the architecture for better visibility in search results.
Michael Brown
Thank you, Sophia. I'm glad you found the article helpful. Optimizing the structure of an eCommerce website is indeed crucial for improving search engine visibility and increasing organic traffic.
Sophia Adams
I totally agree with you, Michael. Optimizing the structure of an eCommerce website is vital for ranking higher in search results and attracting more organic traffic. I've noticed significant improvements by implementing these techniques.
Sophia Adams
Michael, your article has provided me with actionable steps to enhance the architecture of my eCommerce website. I'm excited to implement these strategies and improve its search engine visibility. Thank you!
David Anderson
I've always struggled with the architecture of my eCommerce site. This article provides some valuable insights. However, I have a question regarding the use of breadcrumbs. How important are they in terms of SEO?
Michael Brown
David, breadcrumbs play an essential role in SEO. They help search engines understand the hierarchy and structure of your website. Breadcrumbs also improve user experience by providing easy navigation options. It's advisable to include them for better SEO and user-friendliness.
Emily Wilson
David, breadcrumbs are not only important for SEO but also enhance the user experience. They provide clear navigation paths and help users understand the website's structure, making it easier for them to find relevant pages.
Sophie Rogers
David, breadcrumbs are crucial for both SEO and user experience. They provide users with a clear path to navigate your website, improve internal linking, and help search engines understand the website structure for better crawlability and indexation.
Robert Davis
David, breadcrumbs are an essential element in website architecture. They not only facilitate navigation but also contribute to SEO. Breadcrumbs provide additional contextual information to search engines, making it easier to understand the relationship between pages.
Olivia Clark
I believe having a user-friendly URL structure is equally important. It not only helps search engine indexing but also improves the overall user experience.
Michael Brown
Absolutely, Olivia. A clean and user-friendly URL structure makes it easier for search engines to crawl and understand your website. It also enhances the user experience by providing descriptive and intuitive URLs.
Olivia Clark
Michael, thank you for shedding light on the importance of optimizing an eCommerce website's structure. Your article has motivated me to review and improve the architecture of my own site!
Olivia Clark
Michael, your article has been a great source of information on optimizing eCommerce site architecture. The section on internal linking strategies was particularly enlightening. Thank you!
Olivia Clark
Michael, your article has been instrumental in helping me understand the importance of optimizing an eCommerce site's structure. The tips and best practices are clear and actionable. Thank you!
Olivia Clark
Michael, your article provides excellent insights into eCommerce website architecture optimization. The tips you shared are easy to follow and implement. Thank you!
William Thompson
I found the section about optimizing site speed particularly interesting. Would you recommend any specific techniques or tools to improve website performance?
Michael Brown
William, optimizing site speed is crucial for both search engine rankings and user satisfaction. Some techniques include optimizing image sizes, minimizing HTTP requests, leveraging browser caching, and using a content delivery network (CDN). Tools like Google PageSpeed Insights and GTmetrix can help identify performance bottlenecks.
Sophia Adams
William, optimizing site speed is crucial for user experience as well. Slow-loading websites have higher bounce rates and lower engagement. By improving site speed, you can provide a better user experience and increase the chances of conversion.
Daniel Wright
William, one additional technique to improve website performance is to optimize and compress JavaScript and CSS files. By reducing their file sizes and minimizing render-blocking resources, you can significantly improve page load times.
Sophie Rogers
William, leveraging browser caching is also an effective technique. By specifying expiration dates for static resources such as images, CSS, and JavaScript files, you can reduce the number of HTTP requests and improve the loading speed for returning visitors.
Oliver Murphy
William, another technique you can use to improve website performance is to enable compression. Compressing your website's resources, such as HTML, JavaScript, and CSS files, reduces their file sizes and lowers the time required for data transfer.
Sophie Rogers
William, another aspect to consider for website performance optimization is the use of a content delivery network (CDN). By distributing your website's content across multiple servers located geographically closer to your users, you can reduce latency and improve load times.
Emily Wilson
Thanks, Oliver and Robert, for highlighting the importance of responsive design for SEO. I'll make sure to implement a responsive design for my eCommerce site to improve user experience and search engine visibility.
Olivia Clark
William, another technique to consider is asynchronous loading of JavaScript. By allowing JavaScript files to load asynchronously, you can prevent them from blocking the rendering of the page, resulting in faster load times.
Emily Wilson
William, leveraging browser caching is an effective way to improve website performance. By instructing browsers to store certain resources locally, you reduce the number of HTTP requests the browser needs to make, resulting in faster loading times upon subsequent visits.
Emily Wilson
I have recently redesigned my eCommerce website and implemented a responsive design. Can you provide some insights on how responsive design affects SEO?
Michael Brown
Emily, responsive design has a positive impact on SEO. It ensures that your website is mobile-friendly, which is a ranking factor in search engines. Responsive design also improves user experience across different devices, leading to higher engagement and better SEO performance.
Sophia Adams
Michael, thank you for sharing your expertise in this article. It has really shed light on optimizing the architecture of an eCommerce website for search engines. I'm going to implement these best practices on my own site!
Daniel Wright
Michael, great article! I appreciate the detailed insights and practical tips for optimizing the structure of an eCommerce website for search engines. Keep up the good work!
Sophie Rogers
Michael, the article you wrote is fantastic! It covers all the essential aspects of optimizing the architecture of an eCommerce website. I found the section on internal linking particularly helpful. Well done!
Robert Davis
I've been struggling with my eCommerce site's rankings in search engines. This article has given me some valuable insights and action points to improve the site's structure. Thank you!
Emily Wilson
Thank you, Michael! Your article has provided me with a clearer understanding of website architecture optimization for eCommerce. I'm excited to implement these strategies and improve my site's visibility.
Sophia Adams
I couldn't agree more, Michael. The structure of an eCommerce website plays a critical role in search engine optimization. Your article has given me valuable insights and actionable advice.
Daniel Wright
Michael, your article is a game-changer for optimizing my eCommerce site's architecture. The tips you shared are practical and easy to implement. Thank you for sharing your expertise!
Olivia Clark
Emily, responsive design is not only important for SEO but also for reaching and engaging a wider audience. With the increasing popularity of mobile devices, having a responsive website design is essential to cater to users across different devices and screen sizes.
Robert Davis
Emily, responsive design is critical for SEO, as mobile-friendliness is a key ranking factor in search engines. With more users accessing websites on mobile devices, having a responsive design ensures a seamless and user-friendly experience, leading to improved search rankings.
Sophie Rogers
Michael, your article has been incredibly insightful and comprehensive. The tips and best practices you shared resonate with my own experiences in the field. Thank you for sharing your expertise!
Sophie Rogers
Michael, I completely agree with your insights. Optimizing the structure of an eCommerce website is vital for better search engine visibility. Your article has provided me with a clear roadmap to action. Thank you!
Oliver Murphy
I appreciate the tips in the article, especially regarding optimizing images. It's often overlooked, but reducing image file sizes without sacrificing quality can significantly improve page load times.
Sophia Adams
I've been struggling with SEO for my eCommerce site, and this article has given me a fresh perspective on optimizing site architecture. Thank you, Michael, for sharing your expertise!
Oliver Murphy
Emily, responsive design is essential for SEO, as it helps provide a seamless user experience across different devices. By adapting to different screen sizes and resolutions, responsive websites rank higher in search engine results pages.
Robert Davis
Emily, responsive design is crucial in today's mobile-first world. By ensuring your website is accessible and user-friendly across multiple devices, you improve engagement and enhance your chances of ranking higher in search engine results.
David Anderson
Robert, thanks for your response. I understand the importance of breadcrumbs now and will consider implementing them on my eCommerce website to improve both user experience and SEO. Appreciate your insights!
Olivia Clark
Robert, I agree with your point. Breadcrumbs provide clear contextual information about the website structure to search engines. They can enhance the user experience by providing easy navigation options as well.
Oliver Murphy
Robert, I completely agree with your point. Breadcrumbs add valuable context to both users and search engines, making it easier to navigate and understand the structure of a website.
Sophie Rogers
I agree with Oliver's point on image optimization. It's essential to strike a balance between image quality and file size. Compressed and properly optimized images can significantly improve website performance and page load times.
Oliver Murphy
Sophie, you're absolutely right. A content delivery network (CDN) helps deliver website content faster by reducing latency and minimizing the physical distance between users and servers. It's an excellent way to improve website performance.
Oliver Murphy
Michael, I appreciate the insights you shared in your article. Optimizing eCommerce website architecture is crucial for both user experience and SEO. Your actionable tips will certainly help me enhance my website's performance.
Oliver Murphy
Michael, your article has provided me with a valuable perspective on optimizing an eCommerce website's structure. I'll be implementing these best practices to improve my site's visibility and user experience. Thank you!
Oliver Murphy
Michael, your article highlights the importance of eCommerce website structure for SEO. The tips you provided are practical and insightful. Thank you for sharing your knowledge!
Emily Wilson
Michael, your article has been an eye-opener. I now have a clear understanding of how to optimize the structure of my eCommerce website for search engines. Thank you for sharing your expertise!
Daniel Wright
Michael, I found your article extremely helpful in understanding how to adapt the structure of an eCommerce website to search engine standards. Your knowledge and insights are much appreciated!
Sophie Rogers
Michael, your article is an excellent resource for anyone looking to optimize the structure of their eCommerce website. The tips you provided are clear and actionable. Thank you!
Emily Wilson
Sophie, I couldn't agree more. Proper image optimization is crucial for website performance. It's essential to find the right balance between file size and quality to ensure fast-loading pages without sacrificing visual appeal.
William Thompson
Michael, thank you for your response. The techniques you mentioned for optimizing site speed seem promising. I'll definitely look into implementing them on my eCommerce website.
Oliver Murphy
William, it's also important to minify HTML, CSS, and JavaScript files. Minification removes unnecessary characters, such as white spaces and comments, reducing file sizes and improving website performance.
Sophie Rogers
William, minifying and combining JavaScript and CSS files can also help reduce the number of HTTP requests and improve website performance. It's an effective technique to consider for optimizing site speed.
Olivia Clark
William, optimizing the website's database and eliminating unnecessary plugins can also help improve its performance. Reducing the server-side workload and keeping the site lean can lead to faster load times and better user experience.
Michael Brown
Oliver, optimizing images can indeed have a significant impact on page load times. Techniques like compressing images, utilizing modern image formats (e.g., WebP), and lazy loading can help improve website performance.
Oliver Murphy
Michael, your article has provided valuable insights into optimizing eCommerce website architecture. The tips you shared are practical and easy to understand. Thanks for sharing your expertise!
Oliver Murphy
Michael, your article has been incredibly insightful and comprehensive. The tips and best practices you shared resonate with my own experiences in the field. Thank you for sharing your expertise!
Daniel Wright
Oliver, image optimization is often overlooked, but it can have a tremendous impact on website performance. Using tools like ImageOptim or ShortPixel can help reduce file sizes without sacrificing quality.
Oliver Murphy
Michael, your article has been incredibly insightful and comprehensive. The tips and best practices you shared resonate with my own experiences in the field. Thank you for sharing your expertise!
Oliver Murphy
Michael, your article has been incredibly insightful and comprehensive. The tips and best practices you shared resonate with my own experiences in the field. Thank you for sharing your expertise!
Sophia Adams
David, breadcrumbs are an excellent way to enhance both user experience and SEO. They serve as navigational aids for users and provide search engines with valuable information about the website's structure and hierarchy.
Emily Wilson
Sophia, I agree with you. Michael's article has been enlightening, and the best practices shared will surely help me optimize my eCommerce site's structure effectively.
Michael Brown
Sophia, thank you for your kind words. I'm thrilled that the article resonated with you, and I hope the best practices shared will bring positive results to your eCommerce website!
Daniel Wright
Sophia, I completely agree with you. Michael's expertise shines through in the article, providing practical and valuable insights for optimizing the architecture of an eCommerce website.
Emily Wilson
Michael, thank you for the comprehensive article on adapting the structure of an eCommerce website to search engine standards. Your insights have given me a better understanding of how to improve my site's performance!
Sophia Adams
Emily, responsive design is essential in today's mobile-first world. By ensuring your eCommerce site is accessible and provides a seamless experience across devices, you can improve user engagement and conversion rates.
Robert Davis
Emily, responsive design is crucial for SEO success in the current digital landscape. By offering a consistent and user-friendly experience across different devices, you can improve your website's performance and search engine visibility.
Oliver Murphy
Emily, having a responsive design is essential for ensuring a seamless browsing experience across different devices. It helps retain visitors and boosts your site's credibility in the eyes of search engines.
Sophia Adams
Emily, responsive design is indispensable in today's mobile-oriented world. By ensuring your eCommerce website adapts seamlessly to different devices, you provide a better user experience and increase the chances of search engine visibility.
William Thompson
Sophia, I appreciate your response. You're right, slow-loading websites can lead to higher bounce rates and reduced user engagement. I'll work on optimizing my eCommerce site's speed using the techniques you mentioned. Thank you!
Sophie Adams
William, optimizing site speed is crucial for retaining visitors and improving overall user experience. By implementing the suggested techniques, you'll likely see positive results in terms of bounce rates and engagement.
Oliver Murphy
Sophia, user experience and website speed go hand in hand. By optimizing site speed, you not only improve search engine rankings but also maximize user satisfaction and conversion rates.
Daniel Wright
Sophia, slow-loading websites can lead to a higher bounce rate and lower search engine rankings. Optimizing site speed is crucial for improving user experience and achieving better SEO performance.
Sophie Rogers
Oliver, optimizing images can indeed have a profound impact on website performance. Besides compression, serving images in next-gen formats such as WebP or AVIF can also contribute to faster load times.
Oliver Murphy
Sophie, minimizing the file size of images without compromising quality is incredibly important. Tools like Kraken.io or TinyPNG can help reduce image sizes and improve website performance.
Emily Wilson
Oliver, image optimization is a critical aspect of website performance. Compressing images, using modern formats like WebP, and lazy loading techniques can significantly improve page load times.
Emily Wilson
Michael, your article has been a valuable resource in understanding the best practices for optimizing the structure of an eCommerce website. Thank you for sharing your expertise!
Sophie Rogers
Emily, optimizing images plays a vital role in website performance optimization. By reducing file sizes without compromising quality, images can load faster and contribute to a better user experience.
Oliver Murphy
Michael, your article has been incredibly insightful and comprehensive. The tips and best practices you shared resonate with my own experiences in the field. Thank you for sharing your expertise!
Sophia Adams
Michael, your article has been incredibly helpful in understanding how to optimize the architecture of an eCommerce website. The insights shared will undoubtedly improve my site's performance. Thank you!
Michael Brown
Sophia, I'm delighted to hear that the article has been helpful and that you find the insights valuable. If you have any further questions or need assistance, feel free to ask. Best of luck with optimizing your website!
Daniel Wright
Olivia, I completely agree with you. Optimizing the website's database and reducing unnecessary plugins are essential steps in improving website performance. It's crucial to keep the site clean and optimized.
Emily Wilson
Olivia, minimizing HTTP requests is also an effective technique to improve website performance. Combining CSS and JavaScript files and reducing unnecessary requests can lead to faster loading times and better user experience.
Olivia Clark
Emily, having a responsive design is essential to cater to the increasing number of mobile users. It ensures a seamless user experience across different devices, leading to higher engagement and better rankings.
Daniel Wright
Michael, your article encompassed all the crucial aspects of optimizing an eCommerce website's structure. The insights shared are practical and well-explained. Thank you for sharing your expertise!
Oliver Murphy
Daniel, I agree with you. Michael's article has provided actionable strategies to optimize an eCommerce site's structure effectively. His expertise shines through, and I'm grateful for the valuable insights.
Sophie Rogers
Daniel, Michael's expertise in the field is evident in his article. The techniques he shared are practical and effective, and I'm looking forward to implementing them on my eCommerce site.
Michael Brown
Daniel, I'm delighted to hear that the article provided you with practical insights and a clear roadmap for improving your eCommerce website's structure. Feel free to reach out if you have any further questions. Thank you for the kind feedback!
Sophie Rogers
Michael, your article is a comprehensive guide to optimizing the structure of an eCommerce website. The best practices shared are practical and actionable. Thank you for sharing your expertise!
Oliver Murphy
Sophie, breadcrumbs improve both user experience and search engine optimization. They provide a clear path for users to navigate the website and give search engines a better understanding of the website's information architecture.
David Anderson
Oliver, thank you for your response. I understand the importance of breadcrumbs now and will definitely explore their implementation on my eCommerce site. Your insights have been truly enlightening!
Sophie Rogers
Oliver, optimizing images is crucial for website performance. The tools you mentioned, such as Kraken.io and TinyPNG, can greatly assist in reducing image file sizes without compromising quality. Thank you for sharing!
Daniel Wright
Oliver, I couldn't agree more. Michael's article has been a valuable resource, providing practical strategies and insights for optimizing an eCommerce website's structure. Thank you for your input!
Daniel Wright
Michael, it's my pleasure. Your article has been a game-changer for me, and I'm excited to implement the strategies you shared. Your expertise shines through, and I'm grateful for the valuable insights you've provided!
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