How to improve my product listings on Amazon with word search?

Product listings on Amazon and word search are probably the two major areas of your competitiveness. I mean that the quality of your listing title, product description and the set of bullet points about your offer – they all are revolving around the right pick of keywords and their proper use. So, you can take an edge over competitors on Amazon with word search handled the right way. And I’m going to show you several pretty good options to jump into ecommerce-oriented keyword research and product listing optimization. 

But before we start, I recommend having a double-check to avoid at least the following issues:

• Listing title, product description, and bullet points aren’t rich with the keywords and long-tail key phrases.
• Every mentioned section seems excessively saturated with the keywords, thus making everything overstuffed.
• Having insufficient number of images or low-quality visual content (note that with just one or two images per product you will never get anywhere – let’s face it).
• Missing critical information in the section with product description or bullet points field.

Once you make sure everything is in place with your own product listings, it’s time to find some promising opportunities on Amazon with word search. That way, you will need to get a big picture of the main target keywords used by the closest competitors. On the other hand, however, it’s necessary to understand the real trends of Amazon word search to make most out of the long-tail requests used by live shoppers out there. Here is when that specific keyword software tools come into play! Among the rich variety of different options, I can recommend the following two online helpers with a use-proven efficiency.

• Merchant Words is a great tool for Amazon word search. It can help you proceed with improving your product pages so that they are matching the real shopper requests. Ultimately – to be displayed on the top of relevant search. Try Merchant Words to understand exactly what terms have got the highest search volumes for you to adapt. Note that this option is designed specifically for ecommerce platforms and drop-shipping business in particular. Among its strongest sides, the tool is also collecting the most used keywords not only on Amazon itself but gathers top-used phrases from the other places like Jet and Walmart.
• Scope can become a good friend of every smart merchant selling on Amazon. What’s more – this keyword and product research tool shows its ultimate power when you’re in need of so valuable competitive insight. Put simply, Scope can help you detect the best of the top-performing keywords and search phrases the leading sellers on Amazon rank for. At the same time, this tool can show you potentially performing keywords giving you reasonable suggestions on popular keywords probably worth your precise attention over time. Scope also has a unique inbuilt feature that allows optimizing PPC campaigns so that they are running at their maximum performing rate. So, don’t hesitate to have a try and see what niches are waiting just for your perfectly optimized product listing. Good luck!