How to succeed on Amazon running search for top seller keywords best way?
Unfortunately, there is no definitive guide or any step-by-step action plans that can guarantee your product listings will be well-seen on Amazon search for top seller offers. With millions of active shoppers, myriads of product offers, and its sophisticated search ranking algorithm Amazon is a very competitive place for selling. And here is when your product listing optimization comes into play. I mean that with a good list of top-performing keywords you can easily climb to the top in Amazon search for relevant seller offers. But how to find the best keywords with the greatest search volumes yet still lower competition? Below I’m going to show you a short instruction to make things much easier, at least those related to the keyword research on Amazon.
Find Seed Keywords
If you don’t know exactly which main target keywords to use for your product listings on Amazon, here is your starting point. The first thing to be done is locating seed keywords. I mean that when you already have a product for sale, it’s time to identify the basic search volumes, in line with getting a big picture of long-tail search phrases used by live shoppers. I recommend using Google’s Keyword Planner as your ideal kickstart solution to instantly understand the rules of the game you want to win with Amazon search for top seller offers.
Pull Together Keyword Ideas
Your next step is to pull together keyword ideas from two main sources – real shopper search preferences, as well as top-performing keywords and long-tail combinations successfully used by your competitors. Here is when Amazon keyword research and tracking tools come into play! Luckily, there are a lot of different options (i.e., special tools, online platforms, or browser extensions) available on the Web. As for me, I would recommend running competitive research, accompanied with in-depth analysis of the real shopper preferences using one of the following tools designed to evaluate Amazon search for top seller keyword opportunities: KeywordInspector, Scope, JungleScout, or full-fat AMZ Tracker toolkit.
Analyze the Key Metrics – and You’re Done
No wonder that you’ll be making your way through the thousands of different keyword ideas that seem potentially winning. But how to tell really worthy suggestions from some definitely less reasonable ones? Here are the key metrics for you to turn your main list of keyword ideas into a short set of practical actions:
- Search Volume – put simply, keyword search volume shows how popular it is all over the world. I mean that apart from Amazon marketplace itself, overall search volume gives us a broad understanding of the keyword popularity in Google search among the live shoppers.
- Clicks – will help you understand the real traffic-generating potential of a single keyword. Or vice versa, knowing click-through-rate or traffic of your closest niche or category competitors, you can easily grab some valuable keywords already demonstrating top-performing results on Amazon.
- Keyword Complexity – consider the length and ranking difficulty for each keyword or long-tail phrase before running your product listing optimization for each. I mean that the most challenging thing here is to find a healthy keyword balance between their commercial value and ranking difficulty. And remember, you aim to locate those keywords that are most likely to be used by the real people, not search engines.
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