What services can you expect from Amazon sales expert?

Those who are new to selling products on Amazon, can face numerous difficulties and lose their money. That is why it is advisable to cooperate with Amazon sales expert for the first time until you feel confident and knowledgeable. 

The process of your cooperation with Amazon sales expert should start with a consultation to determine the nature of your business and your primary business purposes. An expert should help you to build a strong marketing strategy and discuss with you your first steps on Amazon. Your consultant should understand your product and targeted audience by making your market niche research and competitive analysis. Only after that, you can discuss what services and optimization techniques will be ideal for your business. 

There is a basis of cooperation between start-up merchants and Amazon sales experts. Below we will discuss the best qualities you should look for in Amazon seller consulting services. 

Basic rules for Amazon consulting services

• The proficiency of Amazon sales experts and the quality of customer services they provide

When you are looking for somebody to help you with the promotion of your products on Amazon, you need to check his experience, practical skills, and recent positive cases. A consultant should provide you with the examples of his recent consulting activities. Probably he has an experience of running a business on Amazon or his own ecommerce business. All in all, you need to check his achievements. Otherwise, you're risking to waste your money. 

The quality of customer services also matters. Good seller consulting services do not waste your time, on the clock or off. They make you aware of opportunities and do not sell you anything you can do without. They get to work on your listing optimization and strengthening your Amazon presence as soon as possible. What is more, they provide you with daily reports and open line of communication. 

• You should be provided with quality SEO services

Your perfect Amazon sales expert should be a guru on Amazon search engine optimization. Amazon SEO has its own rules and tactics and works differently as standard search engine optimization. 

Even if you feel that you have a great product listing, but it is not well-converted, you are probably missing your opportunities and wasting time. An experienced Amazon sales specialist can give a second life to your listing, optimizing it according to all Amazon requirements. A well-written listing is your key to success. That is why you should design it keeping your potential customer needs in mind. You need to establish keywords that match the search queries of your targeted audience and push your products up to the Amazon SERP. 

Your sales consultant should provide you with a list of the most relevant and targeted for your business search terms. The words that can give you a real push on Amazon are long-tailed not competitive search terms. To find them you need to conduct a sophisticated market niche research. 

The right keywords are significant for your business as they can boost your sales, increase your listings in search rankings, and attract new potential customers. 

So, it is significant to find Amazon sales expert who understands the various ranking factors that will give your products maximum exposure on Amazon SERP. 

• Your consultant should know how correctly use professional SEO software

Not all optimization activities should be done manually as it can be not efficient and time-consuming. That is why your consultant should know how to work with the best Amazon tools to bring the maximal revenue for your business. You should check your future Amazon selling consultant proficiency on the interviewing stage. Ask him which Amazon research tools he knows and how to work with them. 

From the best Amazon research tools, I can distinguish the following:

• Semalt Auto SEO (helps to attract traffic from Google to your Amazon listing);
• Google Keyword Planner (shows your targeted keywords rank positions and enables you to make a competitive analysis);
• AmzTracker (tracks your product rankings on Amazon, shows the search volume of each targeted keyword);
• MerchantWords (provides estimates on the search volume of keywords);
• Brand reputation management.

Your Amazon sales expert should understand why reputation management is essential for your success on Amazon. He should teach you how to work with the negative feedback of your recent customers and how to distinguish between legitimate and falsified complaints. Negative reviews, as well as low star ranking, can devastate your SEO efforts on Amazon. That is why it is crucial to know how to get rid of them. 

There are at least three proven approaches you can use to solve this problem. First of all, you can get on board with Amazon’s customer-centric philosophy. Secondly, you can remove negative feedbacks by being persistent, and persuasive in pursuing your negative review cases. However, it is worth to mention that this method is time-consuming. Thirdly, make sure your brand has a strong protection in order not to be hijacked by someone.

A good Amazon consultant may help you to manage your reputation or do it all for you (most likely for an additional price).    

• Your consultant should follow Amazon guidelines

To protect your business from any hurt, you need to make sure your Amazon consulting expert follow all Amazon guidelines and keep up with the all last ranking updates. 

For instance, since 2016 all incentivized reviews are prohibited. It means that if Amazon detects that you are engaged in these forbidden activities, you will be punished for it with rankings drop, or even court.

Professional Amazon sales expert should be aware of all marketplace novelties and build your marketing campaign according to them. 

• Your Amazon sales expert should know how to work with Vendor Central, Seller Central, and Amazon A+ content

Your Amazon consultant should know the difference between first-party and third-party sellers as it is a significant information for leading business on Amazon. On the bottom line of your Amazon business campaign, you need to determine what will work better for you Vendor Central or Seller Central. 

These platforms differ in many areas, including shipping procedures, packaging requirements, and payments. Moreover, there is a difference in inventory management and the level of control a merchant has. Your Amazon advisor should be aware of all pros and cons of these Amazon programs and advise you which is best for your business.  

If you decide to work as the first-party seller on Amazon, your sales consultant should inform you about Amazon A+ content. This kind of content can provide you with the advantages over your competitors as it gives access to advanced text options, video materials, images and your product listings.  

These functions will help you to raise your conversion and win Amazon Buy Box. That is where your consultant should be a pro. 

• Your Amazon consultant should understand the value of advertising on Amazon

Amazon is a very competitive marketplace where to become visible to your potential customers you need to have more than well-optimized listing, especially if you are new on this platform. That is why advertising is what you need to expand your business awareness and win more sales. Amazon sales expert who understands Amazon ranking peculiarities should know how advertising can improve your business. If he knows how to maximize your business revenue with the minimal investments, he must be an awesome expert. 

• Pay per click campaign and sponsored products on Amazon

Amazon has its promotional campaign which is called Amazon Sponsored Products. This program gives you an opportunity to advertise your stuff on Amazon marketplace so that they appear at the TOP of search results page. It is the quickest way to improve your brand awareness and products visibility. 

Your Amazon consultant should be aware of the peculiarities of this program and be able to customize it or you. Another aspect your Amazon consultant should know about pay-per-click advertising is that Amazon will most likely boost the organic rank of products that perform well in Sponsored Products. It means that if you have a smart approach to your Amazon advertising campaign, you will get a significant conversion rate and rankings increase. 

• Amazon Marketing Services

To continue the theme of Amazon advertising, it is worth to mention the most powerful tool for sales maximizing - Amazon Marketing Services (AMS). This tool should be used when you have a well-optimized listing and well-developed marketing campaign. It serves as an additional sales boosting technique and gives merchants an ability to display ads, target competitors, and receive access to Amazon’s data store on individual customers. Amazon Marketing Services uses an auction market to determine pay per click rate for each item. 

Those merchants who have never worked with AMS can feel frustrated about the amount of information they need to consider. That is why Amazon consultant may be helpful for this task, providing you with excellent marketing ideas and pieces of advice.