How to improve your rankings on Amazon?

Nowadays, making a profit on Amazon can be quite challenging, especially if you do not have special knowledge and experience. Literary say, dominating Amazon rankings is both an art and science. Numerous factors can affect how a product ranks on search results page. In this article, we will discuss three primary factors that can significantly affect your Amazon rankings. So, let us have a closer look at them. 

Product images

Have you ever wonder what the role of images on Amazon is? In reality, the whole ecommerce business is based on pictures, because it is the only way to show users product details. Users won’t purchase anything just reading the product description. They need some visualization. So, your primary task is to provide shoppers with quality images, showing each angle of your item. It plays a big part in both product discovery and product purchase. Images help users to make their buying decision and move them down the sales funnel. 

Make sure you have the main product page with at least 1000px size. It gives an opportunity to zoom your image. Moreover, your main image should be supplemented by supporting images. Shoppers can get more details looking through supplementary images. 

Amazon requires that at least 85% of the image space should be taken up by your product. However, you can take that even further and use up as much space as possible, avoiding space around the image. It will help your product stands out in the Amazon search results page. It is advisable to present your product on a white background because such images catch users attention and look clean. 

Quality images may positively affect your conversion. That is why t is reasonable to use the full allowance of supporting images. 

Product description

A lot of Amazon retailers overlook the importance of descriptions and suppose that their potential customers satisfy may with bullet points that are placed above. However, it is a completely wrong point of view. By creating a quality and keyword rich descriptions, you receive an opportunity to improve your Amazon rankings. You need to provide users with the most detailed information about the products you sell. No other additional information about your brand or manufacturing process should be included. To improve your product description, you need check customer reviews on your products. Here you can find any hot topics you can revel in your description. 

Product reviews

Reviews are part of the lifeblood of Amazon. They serve as the significant ranking factor an directly affect users buying decision. The more organic reviews you have, the higher you will rank on Amazon. Positive reviews can affect your listing click-through rate and conversion. You need to have a good sales history to generate positive and organic product reviews. Since 2016 all incentivized reviews are forbidden by Amazon. That is why make an accent on customer interests and needs to get positive organic reviews, and all your efforts will be rewarded.