How to use Amazon Marketing Services to double your profit?

If you are selling your products on Amazon, your primary goal is probably to present your stuff in front of the most of your potential customers, and ultimately generate more revenue. The whole Amazon ranking algorithm is designed to provide shoppers with the most accurate search results based on their preferences and search history. So, everything you need is to follow Amazon guidelines to show your products in front of your targeted audience. 

Regardless of your current strategies, it never hurts to consider your options. Fortunately, Amazon provides merchants with various services that can streamline their sales processes and subsequently bring more revenue to Amazon. The Amazon Marketing Services program is the perfect choice for Amazon vendors who are seeking for the opportunities to increase their sales and boost overall business revenue. 

However, it is rising a question whether you need to try the new marketing services or keep using your proven methods. But if the new marketing tactics will appear even better? So, I think it is worth to try Amazon marketing services to stay on the TOP of Amazon e-commerce game. So, let us discuss the pros and cons of AMS to understand whether it is worth investments or not. 

Amazon Marketing Services: the working principle

Amazon Marketing Services (AMS) is a per-pay-click advertising platform where sellers can get their products in front of the targeted audience based on targeted search terms, products, preferences, and shopping history. 

Amazon Marketing Services program provides the following opportunities for businesses:

• Amazon pages;
• Product display ads;
• Headline search ads;
• Sponsored products ads. 

At first AMS program was only available to Amazon vendors. However, the rules have been changed, and nowadays it is also available for directly publish account holders and vendor representatives. However, it should be mentioned that merchants who are interested in Amazon Marketing Services should be the participants of Amazon Vendor Central platform. These advertising services were created to provide targeted, and keyword-driven campaigns for Amazon vendors. Amazon uses a huge database to match up shoppers with ads they believe the shopper will resonate with. Amazon collects the data of the previous shopper experience with Amazon and tracks the way shoppers search for something on a platform. So, taking all these aspects into account, you can get your ads in front of your potential customers who are interested in the products like yours. 

You can manage your advertising campaign through the Amazon Marketing Services user interface. This interface allows you to track your revenue and cost per click so that you can easily evaluate your return on investments. Moreover, you can track the advertising cost of sale and check whether your advertising campaign is profitable or not. 

However, this Amazon program also has its drawbacks. The interface of AMS is not user-friendly. You can’t even delete terminated ads. Moreover, the updates to the reporting usually work very slow.