What optimization rules should you follow to make your Amazon listing well ranking?

If you are looking for the opportunities to win sales on Amazon marketplace, you should firstly arm yourself with some facts and figures as well as learn the basic Amazon listing optimization rules and guidelines. You should be ready to enter this competitive market where only the smartest merchants may survive. 

I would like to share with you some essential facts about Amazon marketplace that you will undoubtedly find useful as you contemplate selling on Amazon. 

The number of Amazon monthly unique visitors is more than 181 million people. They come from all around the world, including Europe, Asia, and the US. The biggest half of these sellers have a buying intent when they conduct product research. So, it takes them several minutes to make a decision and purchase what they need. In other words, it is more than likely that your potential customers will find your listing on Amazon and purchase it. The only thing is that your inventory should be placed on the first or at least on the second Amazon search results page. 

Another fact about Amazon is that it is a growing platform with the stable 20% year-over-year growth. The number of sales Amazon made for the previous year is $30.2 billion. It means that anyone can get a piece of the pie, becoming an Amazon seller. 

It is worth to mention that the number of sellers is continuously growing on Amazon. Do not think that you are the only person who thinks that Amazon is a profitable platform. The number of third-party sellers using the company’s marketplace increased 50% last year. That is why Amazon ecommerce platform is distinguished by its stiff competition. To become a prosperous marketer here, you need to sell your inventory in bulk. Sales make sales on Amazon as this system is concentrated on revenue maximization and growth. A high rank on Amazon also depends on sales. The Amazon Best Seller rank is the signal that correlates most with products appearing at the TOP of Amazon search results. 

Some sellers earn multiplied millions by selling on Amazon. At least 1% of Amazon merchants generate annual sales over $50 million. More than 32% sellers make $100,000 each year. 

These industry figures show us that Amazon is the right place to market your products there. This ecommerce platform provides different benefits to people who are just getting started with e-commerce. Selling your inventory on Amazon, you do not need to create a website and make significant investments in your business development. Everything you need is to register and craft a listing for your stuff. Moreover, you can leverage Amazon’s existing infrastructure to handle the necessary operations. It will help you to concentrate on your business development and optimization. 

So, now if you are ready to launch your business on Amazon, I will share you with you some essential tips how to do correctly. In this article, you will find a principle of Amazon A9 ranking algorithm work and learn the basic Amazon listing rules. 

The principle of Amazon SEO

According to the official Amazon statistics, more than 80% of the customers never scroll to the second page of Amazon SERP. So, how can you ensure your potential customers can see and purchase your inventory on Amazon? You need to provide them with high-quality stuff for a reasonable price. Moreover, you need to make your listing is well-converted including relevant search terms in it. 

In other words, you need to show your customers products they most likely will buy. These factors in what search terms shoppers are searching for, conversion rates, related products, recent sales history, pricing, stock, and other ranking aspects.

On the initial stage of your optimization campaign, you need to pick up all relevant search terms that perfectly describe your inventory. These search terms should meet customer queries and help you to raise click-through rate and conversion. You should strategically incorporate these search terms in your title, bullets, description, and keyword field. 

Moreover, to rank high on Amazon SERP, you need to conduct a competitive analysis of your niche. Think about what products typically show up for your desired search terms, and how are they priced and how many customer feedbacks do they have relative to your product? These data will help you to understand what marketing campaign should you build to outsmart your market niche competitors. 

Keep your inventory in stock is also significant on Amazon as it helps to win more sales. If your inventory is out of stock, you are risking to lose your money and clients as well as reduce your ranking position on Amazon. Moreover, it may hurt your listing search relevancy and give customers another reason to try a competitor's product. It can be difficult to convince customers to switch back to your product after they bought another product or service. 

There are the basics you should know about Amazon search engine optimization. Now, I am going to walk you through the Amazon listing optimization rules, discussing each aspect in details. 

Amazon listing optimization rules

Amazon shoppers make their buying decision within just several minutes, looking through the TOP search results. It takes them a second to decide whether want to further engage with a detail page or go back to search results. Your primary task is to make users click on your listing and convert them into your customers. Start by making it simple for them. 

• Your Amazon title is your business calling card

Amazon title serves to describe to customers your item features. Reading the title, you customers should realize whether the item is compatible with their needs, or not. Your title should be descriptive and include your brand name, color, size and primary benefits of the product. Moreover, you should make your title concise and relevant. Shoppers do not spend their time reading too long and spammy titles. 

It is a wrong belief that to improve Amazon search engine optimization sellers need to incorporate as much as possible search terms in their titles. However, it is far from reality. Looking through the titles of best-selling products on Amazon, you can note that they are no more than 10-20 words and look organic. It makes sense to include relevant search terms in your title, but you need to do it correctly. Customers have a hard time scanning too long and keyword stuffed titles, and they may even get annoyed with titles that are displayed this way.  

• Bullet points section is your chance to make an accent on the strong points of your stuff

Bullet points are your opportunity to answer all customer questions toward your item before they scroll below the fold. Usually, five points, one sentence long each, are enough to describe product features and benefits. Keep your bullets precise and relevant. There is no need to mention there your company information or delivery aspects. You need concentrate on the product you want to sell. Also, avoid having bullet points that are more than a few lines long since most customers are skimming this section. 

• Quality product images is your chance to win more sales

As you are an ecommerce seller, the only chance to show customers your product details is to upload quality images. If you do not have images on your Amazon product description page, you automatically give a privilege to your competitors. The first thing users can check the product title is an image. Your images should be professionally made and show what the product is before zooming in. The maximum number of images you can upload is seven. It is reasonable to use all of them to show customers your item from different angles. Make sure you follow all Amazon image requirements to rank high on SERP. 

• Product description that serves as a useful marketing tool

Most sellers believe that if they have bullet points, description is not necessary. It is a wrong belief because the description is probably one of the essential listing aspects that help shoppers to take their final purchasing decision. A description is a content piece where you can share with customers information your brand, vendor, and company. Moreover, you can write there search terms you did not include in your title and bullets. Make sure your description is concise as customers won’t skim 20-line long paragraph. I advise you to make an accent on the primary advantages of your item, showing customers how they can benefit purchasing it. 

• Variations

Variations are unique Amazon feature that enables sellers to display to consumers the various size, color, and style, and other options you have for your product. Variations give customers an ability to quickly switch between options of a product and pool different reviews amongst different ASINs. This feature allows customers to easily hover over the various color combinations, features, and reviews.