How to dominate Amazon search results list?

If you decide to retail your products on Amazon, your choice has probably been justified by some facts and industry figures. You know that all businesses have a chance to make a fortune on this global trading platform. It is your unique chance to raise money out of nothing. You do not need to invest in launching your business on Amazon. Everything you need is quality products and understanding of Amazon ranking system mechanism. 

There are several primary types of sellers on Amazon. The first one is Amazon itself, which sells a vast range of products (according to Amazon Vendor Central program, you can retail your products under Amazon brand name). The second seller's caste is third-party sellers, who typically specialize in one or several product categories (according to Amazon Seller Central program, merchants can sell their brand name products, paying only a small fee to Amazon). 

Amazon trading platform is distinguished by the fierce competition between sellers as there are no limits to the number of retailers who can sell the same item. When a lot of merchants are selling at the same time, it rises a competition for which seller will win the Buy Box. 

On the threshold of the new 2018 year, let us go over the changes that have happened on Amazon for that year. 

Amazon ranking algorithm changes (2016-2017)

We all have noticed the changes in order percentage score. This significant ranking aspect that had a high impact on winning Amazon Buy Box had been removed from Seller Central. Nowadays, it has no effect on rankings. 

Moreover, this past year, Amazon has introduced the Buy Box for books, giving a chance for booksellers to compete with Amazon for the first rank position on Amazon search results list. 

During the last year, we have been witnessing a significant increase in price wars. So, to win a Buy Box has become even more complicated than before.

So, let us speak more detailed about so desired Amazon Buy Box and some proven ways to win it. 

What is Amazon Buy Box and how stay in it for a long time?

Amazon Buy Box is a box which is displayed on the right side of the Amazon product detail page, where shoppers can add items for purchase to their cart. 

Far from all Amazon sellers can win the Buy Box. There are numerous factors sellers need to assume to get to this place. Only merchants with the highest seller metrics stand a chance to win a share of this valuable real estate. 

You should understand how Amazon’s ranking algorithm works to improve your performance on relevant variables, ultimately raising your chances of winning the Buy Box and beating this fierce Amazon competition. 

Those merchants who have passed the necessary Amazon’s eligibility requirements receive a chance to compete for the Buy Box. According to Amazon ranking algorithm, TOP sellers should be further divided according to their variabilities. It helps to determine how they hold up on each variable for the same product. If one merchant has better metrics than the others, their percentage share of the Buy Box will be much higher.