What are the TOP Amazon keyword tools?

If you are not new in the ecommerce world, you have probably noticed that it is not enough to place your products and wait for sales, especially in such competitive marketplace like Amazon. You need to make sure that you have done all possible to win deals and new paying leads. Even if you are a manufacturer and high-quality retail products of your production, it is not obvious that your potential customers will notice it on the crowded Amazon search results page. That is why you need understand the needs and demands of your targeted audience and find the most relevant keywords your customers may use to find the products you retail. It is not an easy task to do a research manually. However, there are a lot of professional and effective Amazon keywords research tools that can simplify this task and assist you in understanding your shopper needs. These tools will help you to develop a winning Amazon marketing strategy based on different essential metrics such as demographic data, search volume of your targeted keywords, click-through rate, ranking positions, and so on. When you can track your positions, you can ultimately manage your marketing campaign and make all required amendments in time. 

That is why spending some time researching your targeted keywords and optimizing your Amazon entries, will bring you a high return on investments and increase sales. So, let us have a closer look at the best Amazon keyword tools available on the web.

The best quality Amazon keyword tools

• Scientific seller

It is free and easy to use online platform which is doing thousands of increasingly creative Amazon searches to find related keywords that you had never think of on your own. It serves differently from other keyword research tools as it does not focus on speed. The scientific seller claims itself as the world’s slowest keyword tool. However, this unique feature should be attracted as the benefit rather than a weak point as it conducts a comprehensive market research, searching further and further away from the seed keywords. This app provides only Amazon shopper keywords, analyzing user behavior factors on Amazon and other significant criteria. They gather keyword ideas from a variety of sources including Latent Semantic Indexing (LSI). The biggest benefit of this tool is that it can provide weird, long-tail keywords that you won’t be able to find manually. 

• Sonar

Sonar is a Google Chrome extension that provides Amazon merchants with relevant keyword suggestions based on search queries made by real Amazon users. This tool uses a sophisticated algorithm to detect what Amazon shoppers are searching for and collect these search terms in the database. It is worth to mention that Sonar includes only those search terms for which the ASIN is ranking on the first Amazon search results page. It provides an excellent opportunity to find out the keywords with which any given ASIN is generating most of its sales. However, it is worth to mention that you should not rely on this Amazon keyword research tool to analyze the data.