Is it true that Amazon com is a new search engine for products?
Sometimes I hear people saying that Amazon com is a new search engine specially designed for products, rather than its default definition as the world's leading retainer in the realm of ecommerce and drop-shipping online business. So, how true is this trendy assumption that Amazon com evolved into search engine for products – even more real than we can think? Luckily, I've got some reasonably convincing statements from the most recent study regarding online marketing technologies. This research is said to have been conducted through four different countries and covering in-store usage at the same time. And below I'm going to show you some interesting results and try to answer the headline question to this story.
More and More people are using Amazon com as search engine for product information. According to the survey, the marketing research involved one thousand consumers from the United States, as well as related shoppers from Germany, the United Kingdom, and France – with about seven hundred respondents per each country (dated 2017 August):
- Over 70% of online shoppers visit Amazon first and foremost, when it comes to learning more about a certain product (like actual pricing, customer reviews, product details, bullet points of use, etc.) before taking their final decision to make a purchase.
- Nearly 25% of active users browsing in the sphere of online retailing reconfirmed that they go for Amazon to find out more about the product they need, learn its features, common pricing and any other properties – just as if they were in the real brick-and-mortar store.
- About 55% of active shoppers on Amazon admitted that they are used to have their initial product search directly over there, regarding practically any product available on sale.
- Considering that Google still takes about 85% of product-related customer research, the gap can be potentially closing anyway, besides with a rather rapid pace expected.
There is a new side of retail sales uncovered with ecommerce business and drop-shipping product stores in particular. As for Amazon itself, this really crowded world's top popular digital marketplace shows that smartphones are changing the way we buy. It means that more and more active shoppers are promptly adapting to the current progress in mobile-friendly search. And Amazon com with its search engine and product-focused algorithm patterns isn't an exclusion in this rule. It means that all modern concepts or retailing and online promotion inevitably tend to change.
Let's face it – general patterns of consumer behaviour have recently changed to a certain degree. I mean that every common shopper becomes now more likely to form his opinion and build trust pending on the product reviews and the rest of information available online, rather than relying on the live sales staff. And no matter how knowledgeable those employees can actually be – the modern retail industry is still experiencing a fully measurable erosion of its physical locations, spaces and selling points.
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