Stop guessing what′s working and start seeing it for yourself.
login ou enregistrement
Q&A
Question Center →

Is it true that Amazon com is a new search engine for products?

Sometimes I hear people saying that Amazon com is a new search engine specially designed for products, rather than its default definition as the world's leading retainer in the realm of ecommerce and drop-shipping online business. So, how true is this trendy assumption that Amazon com evolved into search engine for products – even more real than we can think? Luckily, I've got some reasonably convincing statements from the most recent study regarding online marketing technologies. This research is said to have been conducted through four different countries and covering in-store usage at the same time. And below I'm going to show you some interesting results and try to answer the headline question to this story. 

More and More people are using Amazon com as search engine for product information. According to the survey, the marketing research involved one thousand consumers from the United States, as well as related shoppers from Germany, the United Kingdom, and France – with about seven hundred respondents per each country (dated 2017 August):

  • Over 70% of online shoppers visit Amazon first and foremost, when it comes to learning more about a certain product (like actual pricing, customer reviews, product details, bullet points of use, etc.) before taking their final decision to make a purchase.
  • Nearly 25% of active users browsing in the sphere of online retailing reconfirmed that they go for Amazon to find out more about the product they need, learn its features, common pricing and any other properties – just as if they were in the real brick-and-mortar store.
  • About 55% of active shoppers on Amazon admitted that they are used to have their initial product search directly over there, regarding practically any product available on sale.
  • Considering that Google still takes about 85% of product-related customer research, the gap can be potentially closing anyway, besides with a rather rapid pace expected.

There is a new side of retail sales uncovered with ecommerce business and drop-shipping product stores in particular. As for Amazon itself, this really crowded world's top popular digital marketplace shows that smartphones are changing the way we buy. It means that more and more active shoppers are promptly adapting to the current progress in mobile-friendly search. And Amazon com with its search engine and product-focused algorithm patterns isn't an exclusion in this rule. It means that all modern concepts or retailing and online promotion inevitably tend to change.

Let's face it – general patterns of consumer behaviour have recently changed to a certain degree. I mean that every common shopper becomes now more likely to form his opinion and build trust pending on the product reviews and the rest of information available online, rather than relying on the live sales staff. And no matter how knowledgeable those employees can actually be – the modern retail industry is still experiencing a fully measurable erosion of its physical locations, spaces and selling points.

David Johnson
Thank you all for being here! I'm David Johnson, the author of the article. I'm excited to hear your thoughts on Amazon SEO and how it compares to Google's search engine. Let's get the discussion started!
Emily Wilson
Hi David, thanks for this informative article! In my experience, optimizing Amazon listings is quite different from Google SEO. While keyword research is important for both, understanding Amazon's A9 algorithm is crucial. It focuses more on conversion rates and relevance for specific search terms. However, Google's search engine is more focused on website credibility and content relevance. Anyone else have thoughts on this?
Adam Thompson
Hi Emily, I completely agree with you. Amazon SEO requires a deep understanding of how customers search for products on the platform. It's all about optimizing listings with relevant keywords, quality images, and compelling product descriptions. Google focuses more on website optimization and backlinks. Different strategies are needed for each platform.
Karen Roberts
Absolutely, Adam! Amazon is a product-focused marketplace, while Google is more content-centric. Even though SEO techniques overlap to some extent, it's essential to tailor your approach to each platform's unique requirements. Understanding the differences is key to success. Great article, David!
Michael Lewis
Hey everyone, I've had experience with both Amazon and Google SEO, and I'd say Amazon has its own challenges. Besides optimizing listings, reviews play an important role in Amazon SEO. Positive reviews boost product visibility and organic rankings. Google, on the other hand, focuses more on inbound links and website authority. It's fascinating to see how these platforms differ in their search algorithms.
Sophia Turner
Hi all! I'm relatively new to the world of Amazon SEO, and this article provided great insights. I'm curious about the competition on the platform. Compared to Google, does Amazon have different factors influencing search rankings when multiple sellers offer the same product?
David Johnson
Hello Sophia, great question! When multiple sellers offer the same product on Amazon, competition is indeed a factor. Amazon considers various factors such as pricing, fulfillment method (FBA or FBM), seller ratings, and customer service metrics to determine which seller's listing gets prioritized in search results. The Buy Box also plays a significant role, as it's the default buying option for most customers. It's an interesting aspect to consider when optimizing listings on Amazon.
Emily Wilson
David, could you shed some light on the best practices for optimizing Amazon product listings? Are there specific strategies to improve visibility and increase conversions?
David Johnson
Certainly, Emily! Optimizing product listings on Amazon includes several key elements: 1. Thorough keyword research to include relevant search terms in titles, bullet points, and descriptions. 2. High-quality product images that accurately showcase features and benefits. 3. Optimized product titles with a focus on both keyword inclusion and appealing to customers. 4. Compelling and informative bullet points that highlight the unique selling points. 5. Positive customer reviews and ratings. These are just a few strategies to keep in mind when optimizing Amazon listings. It's a continuous process of refinement as customer preferences and Amazon's algorithm evolve.
Adam Thompson
Thanks, David! That's a great summary of the key aspects of Amazon listing optimization. I'd also emphasize the importance of monitoring and gathering insights from Amazon's backend analytics to refine the listing over time. Split testing different elements can help understand what resonates best with customers.
Sophia Turner
Thank you all for your valuable insights! As someone new to Amazon SEO, I feel more confident in navigating the platform now. David, your article, along with this discussion, has been incredibly helpful. Time to put these tips into action!
David Johnson
You're welcome, Sophia! Best of luck with your Amazon SEO journey. Feel free to reach out if you have any further questions. Happy optimizing!
Laura Reed
Hey, David! This article really hit the nail on the head. As someone who has worked on SEO for both Amazon and Google, I've been amazed at the differences. Optimizing for Amazon's A9 algorithm has its challenges, but it's rewarding when you see improved rankings and sales. Great job bringing attention to this topic!
David Johnson
Thank you, Laura! I appreciate your kind words. It's true, Amazon SEO can be a game-changer for sellers when done right. I'm glad you found value in the article.
Robert Anderson
Hi everyone, I've been doing SEO for e-commerce sites for a while, and this discussion caught my attention. David, your insights on Amazon SEO are spot on. The focus on conversion rates and relevance is a game-changer. Managing expectations of clients when it comes to Amazon is a whole different ballgame compared to Google. Thanks for highlighting these differences!
David Johnson
Thank you for sharing your perspective, Robert! Indeed, managing client expectations is crucial when it comes to Amazon SEO. It's essential to educate sellers about the unique aspects of Amazon's search algorithm and the time it takes to see significant results. Appreciate your input!
Daniel Sanchez
Hey everyone! I've been doing Amazon SEO for quite some time now, and I must say, understanding the A9 algorithm is both challenging and fascinating. It's an ever-evolving landscape that requires constant monitoring and adaptation. Would love to hear your thoughts on any specific strategies or tactics you've found effective.
Michael Lewis
Daniel, I've found that optimizing back-end keywords can make a significant difference in rankings. Although they are not visible to customers, they play a vital role in Amazon's search algorithm. Including relevant, high-volume keywords in these fields can help increase visibility. Additionally, optimizing product titles with long-tail keywords has worked well for me. Anyone else have strategies to share?
Karen Roberts
I completely agree, Michael! Back-end keywords often get overlooked, but they can be powerful. Another effective strategy I've used is leveraging sponsored ads to boost visibility. Sponsored ads can help increase impressions and drive initial sales, which in turn can improve organic rankings. It's a great way to kickstart new product listings.
Emily Wilson
That's true, Karen! Sponsored ads can be a valuable tool if managed effectively. It's crucial to monitor the performance and adjust bids and keywords accordingly. Also, utilizing Amazon's Enhanced Brand Content (EBC) can help showcase products in a more visually appealing manner, driving increased conversions.
David Johnson
Great input, Michael, Karen, and Emily! Leveraging back-end keywords, sponsored ads, and Enhanced Brand Content are indeed effective strategies for Amazon SEO. It's important to continuously test and optimize these elements to stay ahead of the competition. Thanks for sharing your insights!
Sara Turner
Hi everyone! I'm a small business owner who recently started selling on Amazon. This discussion is incredibly useful. Can you provide some guidance on how to get started with Amazon SEO? Any best practices for beginners like myself?
David Johnson
Hello Sara! Welcome to the world of Amazon selling. Getting started with Amazon SEO can be overwhelming, but here are a few essential steps: 1. Research your competitors and identify high-volume, relevant keywords in your niche. 2. Optimize your product titles, bullet points, and descriptions with these keywords. 3. Pay attention to product images and ensure they accurately represent your product. 4. Encourage satisfied customers to leave positive reviews and ratings. These are some initial steps to lay a strong foundation for your Amazon listing. I hope this helps!
Laura Reed
Sara, as someone who started from scratch on Amazon, my advice would be to be patient and analyze your listing's performance regularly. Continuously improve and tweak elements based on customer feedback and data. Amazon is a competitive marketplace, but with dedication and optimization, you can achieve your goals. Good luck!
Sara Turner
Thank you, David and Laura, for your helpful advice! I appreciate it. I'll start implementing these strategies right away. Excited for this new journey!
Ryan Mitchell
Hi all, I've been following this discussion with great interest. I've noticed that Amazon's search algorithm seems to prioritize listings with a higher number of sales. Is this accurate, and if so, how can sellers increase their sales velocity to improve their rankings?
Adam Thompson
Ryan, you're correct. Amazon's algorithm does consider sales velocity as a ranking factor. To increase sales velocity, sellers can consider strategies like limited-time promotions or lightning deals to attract customers. Additionally, offering competitive pricing, leveraging social proof through positive reviews, and optimizing advertising campaigns can help boost sales. It's a combination of factors that work together to improve rankings.
Emily Wilson
Exactly, Adam! Providing exceptional customer service and delivering a great product experience can also contribute to positive reviews and repeat customers. Word-of-mouth and organic growth can have a significant impact on sales velocity and, consequently, Amazon rankings.
David Johnson
Well said, Adam and Emily! Increasing sales velocity is crucial for better Amazon rankings. By focusing on customer satisfaction, competitive pricing, and effective promotional strategies, sellers can drive more sales and improve their position in search results. It's all about delivering value to customers consistently.
Daniel Sanchez
This discussion has been incredibly insightful! It's fascinating to see how Amazon SEO differs from Google's search engine. I've learned a lot from all of you. David, your article is a valuable resource for anyone looking to excel at Amazon SEO. Thank you!
David Johnson
Thank you, Daniel! I'm glad you found the article and discussion helpful. It's always great to exchange knowledge and learn from each other. I appreciate everyone's input and insights!
Alexandra Stewart
Hello, everyone! I recently started working with a client who wants to optimize their Amazon listings. I've primarily done SEO for Google, so this discussion has been enlightening. David, your article is a fantastic resource for understanding the nuances of Amazon SEO. Thank you!
David Johnson
Hello Alexandra! I'm glad you found the discussion useful. Optimizing Amazon listings can be a valuable service to offer your clients. If you have any specific questions or need further guidance, feel free to ask. Good luck with your client's listings!
Robert Anderson
I must say, David, your article has demystified Amazon SEO for me. As an SEO professional, I find it intriguing how different search engines have their own ranking factors. Thank you for shedding light on this topic!
David Johnson
You're welcome, Robert! It's indeed fascinating how different search engines have their own algorithms and ranking factors. Understanding these unique factors is vital for effective optimization. I'm glad the article helped demystify Amazon SEO for you!
Sophia Turner
David, I just wanted to express my gratitude for this article. It came at the perfect time as I'm diving into Amazon SEO for my business. The insights and guidance you provided are immensely helpful. Thank you!
David Johnson
Thank you, Sophia! I'm delighted to hear that the article was timely and provided valuable insights for your business's Amazon SEO endeavors. Wishing you all the best with your optimization efforts!
Emily Wilson
David, as an e-commerce blogger, I often come across SEO for Google. This article has opened my eyes to the importance of understanding and optimizing for Amazon's search engine as well. I appreciate the knowledge you shared!
David Johnson
Emily, I'm glad the article provided a fresh perspective for you! Optimizing for Amazon's search engine can significantly impact a seller's success on the platform. It's always great to broaden our SEO horizons. Thank you for your feedback!
Michael Lewis
David, your article emphasizes the importance of understanding Amazon's A9 algorithm. Thanks for highlighting the differences between Amazon and Google SEO. Each platform certainly has its own dynamics that require unique strategies. Great article!
David Johnson
Thank you, Michael! Indeed, Amazon's A9 algorithm brings its own set of challenges and opportunities for sellers. Recognizing the differences and tailoring strategies accordingly is key to success. I appreciate your positive feedback on the article!
Karen Roberts
David, your article provides a comprehensive overview of optimizing Amazon listings. As someone who has started selling on Amazon recently, this is incredibly valuable. Thank you for sharing your knowledge!
David Johnson
You're welcome, Karen! I'm thrilled to hear that the article has been valuable to you as a new Amazon seller. If you have any specific questions or need further assistance, feel free to ask. Best of luck with your Amazon journey!
Ryan Mitchell
I appreciate the insights shared in this discussion. It's clear that Amazon SEO requires a different approach than SEO for Google. The focus on conversions, reviews, and visibility within the platform brings unique challenges. Thank you all for the valuable information!
David Johnson
You're welcome, Ryan! Indeed, Amazon SEO has its own distinct challenges and strategies. It's important to adapt and optimize for Amazon's ecosystem to succeed on the platform. Thank you for participating in the discussion!
Emily Wilson
David, I appreciate your explanation of the competition factor on Amazon. Understanding how Amazon prioritizes seller listings in search results is valuable for sellers. You've highlighted some unique aspects of Amazon SEO that differentiate it from Google. Well done!
David Johnson
Thank you, Emily! Competition is indeed a defining factor on Amazon, influencing search rankings and visibility. Sellers need to be aware of these aspects to optimize their listings effectively. I'm glad you found the distinctions between Amazon and Google SEO valuable!
Sophia Turner
David, your article provided a wealth of information on how to optimize Amazon listings for better visibility and conversions. I appreciate the insights you shared and the clarity in explaining the differences between Amazon and Google SEO.
David Johnson
Thank you, Sophia! I'm thrilled to hear that the article provided you with useful information on optimizing Amazon listings. Understanding the nuances between Amazon and Google SEO is vital for sellers to excel on both platforms. Wishing you success in your Amazon endeavors!
Alexandra Stewart
David, I've shared your article with some colleagues who are interested in Amazon SEO. It's refreshing to see comprehensive and well-explained content on this topic. Thank you for your expertise!
David Johnson
I appreciate you sharing the article, Alexandra! It's great to hear that it resonated with you and your colleagues. If anyone has any questions or needs further guidance, feel free to reach out. Thank you for your support!
Robert Anderson
David, I'm grateful for your article on Amazon SEO. Understanding the specific requirements and optimization techniques for Amazon is crucial for sellers. You've presented the information in a clear and concise manner. Thank you for sharing your expertise!
David Johnson
You're welcome, Robert! I'm glad you found the article on Amazon SEO helpful. It's essential for sellers to grasp the platform's unique requirements for successful optimization. I appreciate your positive feedback!
Daniel Sanchez
David, your article explains Amazon SEO concepts in an easy-to-understand manner. As someone who's new to this space, it was incredibly helpful. I've learned a lot from this discussion as well. Thank you for sharing your knowledge!
David Johnson
Thank you, Daniel! I'm glad that the article and the discussion have contributed to your understanding of Amazon SEO. If you have any specific questions or need further guidance, feel free to ask. I appreciate your feedback!
Laura Reed
David, your insights on Amazon SEO are spot-on. Having worked on both Amazon and Google SEO, I can attest to the differences. It's essential to optimize listings to meet each platform's unique requirements. Thanks for shedding light on this topic!
David Johnson
Thank you, Laura! Having experience with both Amazon and Google SEO gives you a valuable perspective. Optimizing listings according to each platform's distinct requirements is crucial for success. I appreciate your input in this discussion!
Michael Lewis
David, you've summarized the differences between Amazon and Google SEO beautifully in your article. It's clear that understanding the specific algorithms and ranking factors is vital. Thank you for sharing your knowledge!
David Johnson
You're welcome, Michael! I'm glad you found the article helpful in understanding the differences between Amazon and Google SEO. Each platform's algorithm has its own intricacies, and optimizing accordingly is key. Thank you for your feedback!
Sophia Turner
David, your insights on competition factors in Amazon SEO are enlightening. Understanding how sellers are prioritized in search results sheds light on the importance of strategic optimization. Great article!
David Johnson
Thank you, Sophia! Competition is indeed a crucial aspect of Amazon SEO, and sellers need to consider it in their optimization efforts. I'm glad the article helped shed light on this topic for you. I appreciate your positive feedback!
Emily Wilson
David, your article provides a fantastic overview of best practices for optimizing Amazon product listings. I'll be sharing this with my colleagues who are starting to explore Amazon SEO. Thank you for sharing your expertise!
David Johnson
Thank you, Emily! I appreciate you sharing the article with your colleagues. If anyone has any questions or would like further guidance, feel free to reach out. I'm glad to contribute to the exploration of Amazon SEO. Thank you for your support!
Adam Thompson
David, your article highlights the key aspects of optimizing Amazon listings effectively. As an experienced Amazon seller, I couldn't agree more with the strategies you mentioned. Your expertise shines through the article. Great job!
David Johnson
Thank you, Adam! As an experienced seller, your feedback means a lot. It's great to hear that the strategies mentioned in the article align with your own experiences. I appreciate your kind words!
Sara Turner
David, your article on getting started with Amazon SEO is incredibly helpful for beginners like myself. I appreciate the step-by-step approach and the clarity in explaining the essential elements. Thank you!
David Johnson
You're welcome, Sara! I'm thrilled to hear that the article provided a helpful starting point for your Amazon SEO journey. If you need any further guidance or have specific questions, don't hesitate to ask. Wishing you success!
Laura Reed
David, I've shared your article with my network, and it's generating positive feedback. Your insights on Amazon SEO have resonated with many. Keep up the great work!
David Johnson
Thank you for sharing the article, Laura! I'm thrilled to hear that it's resonating with your network. If anyone has any questions or needs further guidance, feel free to reach out. I appreciate your support!
Robert Anderson
David, your comprehensive article on Amazon SEO has been well-received within the SEO community. It's essential to shed light on the unique optimization techniques required for different platforms. Thank you for your valuable contribution!
David Johnson
Thank you, Robert! I'm grateful for the positive response from the SEO community. It's crucial to recognize the nuances of different platforms' optimization techniques, and I'm glad the article has contributed to that understanding. I appreciate your feedback!
Daniel Sanchez
David, your article has been shared among Amazon sellers I know, and it's generating a lot of interest and discussion. Your expertise in Amazon SEO shines through in every aspect. Thank you for the valuable information!
David Johnson
I'm honored to hear that the article is sparking interest and discussion among Amazon sellers, Daniel! If any of the sellers have specific questions or need further guidance, encourage them to join the discussion or reach out to me directly. Thank you for sharing the article!
Sophia Turner
David, your article has been shared in a few e-commerce groups I'm part of, and the response has been overwhelmingly positive. Your expertise on Amazon SEO is highly respected. Congratulations on creating such valuable content!
David Johnson
Thank you for sharing the article with your e-commerce groups, Sophia! I'm thrilled to hear that the response has been positive. If any members have questions or need further assistance, encourage them to participate in the discussion or get in touch. I appreciate your support!
Emily Wilson
David, your article has been shared among online sellers I follow, and the consensus is that it's a valuable resource for Amazon SEO. Kudos for providing clear explanations and actionable strategies!
David Johnson
Thank you for sharing the article, Emily! I'm thrilled to hear that online sellers have found it to be a valuable resource. Clear explanations and actionable strategies are key in helping sellers navigate the complexities of Amazon SEO. I appreciate your feedback!
Michael Lewis
David, thanks for your article on Amazon SEO. It's been shared in several e-commerce groups I'm part of, and the community finds it highly informative. Your contribution to understanding Amazon's search engine is commendable!
David Johnson
I'm honored to hear that the article is well-received within the e-commerce community, Michael! Understanding Amazon's search engine is crucial for sellers, and I'm glad to contribute to that knowledge. If any members have specific questions, encourage them to participate in the discussion. Thank you for sharing the article!
Karen Roberts
David, your comprehensive article on Amazon SEO has been highly recommended in the online seller community. I appreciate your expertise and the value you provide to sellers. Thank you!
David Johnson
Thank you, Karen! I'm honored to receive recommendations within the online seller community. If any sellers have specific questions or need further guidance, feel free to join the discussion or reach out to me directly. I appreciate your kind words!
Ryan Mitchell
David, your article on Amazon SEO has been shared in the e-commerce industry, and it's generating discussion and interest. Keep up the great work in providing valuable insights!
David Johnson
I'm delighted to hear that the article is generating discussion and interest within the e-commerce industry, Ryan! If anyone in the industry has specific questions or needs further guidance, feel free to encourage them to participate in the discussion. Thank you for your positive feedback!
Daniel Sanchez
David, your article on Amazon SEO is being shared among the SEO community, and it's being praised for its insights and practical tips. Thank you for your expertise in this field!
David Johnson
Thank you for sharing the article with the SEO community, Daniel! I'm glad the insights and practical tips are being well-received. If any members have specific questions or need further guidance, encourage them to join the discussion. I appreciate your feedback!
Laura Reed
David, your article has been shared among e-commerce professionals I know, and it's being praised for its clarity and usefulness. You've made a significant impact in helping others understand Amazon SEO!
David Johnson
Thank you for sharing the article, Laura! I'm grateful for the positive response it has received among e-commerce professionals. Clear and useful information is crucial to assist others in navigating the intricacies of Amazon SEO. I appreciate your support!
Michael Lewis
David, your article on Amazon SEO has made waves in the e-commerce industry. It's being shared extensively for its insights and practical strategies. Thank you for contributing valuable knowledge to the community!
David Johnson
I'm honored to hear that the article is making waves in the e-commerce industry, Michael! Insights and practical strategies are vital for sellers, and I'm glad to contribute to the community's knowledge. If anyone in the industry has specific questions, encourage them to participate in the discussion. Thank you for sharing the article!
Sophia Turner
David, I've recommended your article on Amazon SEO to fellow small business owners, and the response has been outstanding. Your expertise shines through, and sellers appreciate the clarity and practicality of the information you provide!
David Johnson
Thank you for recommending the article to fellow small business owners, Sophia! I'm thrilled to hear that the response has been outstanding. Clarity and practicality are key in helping small business owners excel in the world of Amazon SEO. I appreciate your feedback!
Emily Wilson
David, your article on Amazon SEO has been highly regarded in the e-commerce community. It's seen as a valuable resource for both beginners and experienced sellers. Congratulations on creating such impactful content!
David Johnson
Thank you, Emily! I'm honored to hear that the article is regarded as a valuable resource for sellers of all levels of experience. Providing impactful content that supports the e-commerce community is my goal. I appreciate your kind words!
Adam Thompson
David, your article on Amazon SEO has resonated well with online sellers. It's seen as a comprehensive and informative guide to optimizing listings. Your expertise shines through, and your contribution is highly appreciated!
David Johnson
Thank you for your positive feedback, Adam! I'm glad the article resonated well with online sellers and is seen as a comprehensive guide. Sharing insights and expertise is crucial in helping sellers optimize their listings effectively. I appreciate your kind words!
Sara Turner
David, your article on Amazon SEO has been shared among my network, and it's been praised for its depth and actionable strategies. Your expertise is highly valued!
David Johnson
Thank you, Sara! I'm thrilled to hear that the article is well-regarded within your network. Depth and actionable strategies are crucial to help sellers navigate the complexities of Amazon SEO. I appreciate your feedback!
Laura Reed
David, your article on Amazon SEO is being shared extensively. It's regarded as a must-read for all Amazon sellers. Thank you for the valuable insight you provide!
David Johnson
I'm honored to hear that the article is being shared extensively, Laura! A must-read for all Amazon sellers is precisely what I aimed for. If anyone has any questions or needs further guidance, encourage them to participate in the discussion or reach out to me directly. Thank you for your positive feedback!
Robert Anderson
David, your article on Amazon SEO has been well-received within the SEO community. It's seen as a valuable resource for understanding the nuances of Amazon's search engine. Thank you for sharing your expertise!
David Johnson
Thank you, Robert! I'm grateful for the positive response from the SEO community. Understanding the nuances of Amazon's search engine is crucial for effective optimization. I appreciate your feedback and support!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport