How to make your product listing well-ranked on Amazon?

Amazon is the world's largest online retailing platform that provides numerous opportunities for both shoppers and sellers. Every merchant here has a chance to raise a fortune and become a millionaire. You don't even need to have your manufacture of retail products on Amazon. Third-party sellers retail over 45% of all items sold on Amazon. 

To become Amazon merchant, you need to register your account in the system. It is more available and straightforward method of launching a business than creating a web store. Everything you need is to click on either the link to “Sell as a Professional,” or link “Sell as an Individual.” After that, you will need to go through some easy steps and start selling your inventory within about 5 minutes. 

However, it is not the same easy to make your inventory visible to your potential customers and make them purchase it. So, in this article, we will discuss some tips how to improve your product listing to make it well-converted on Amazon. Moreover, I am going to share with you some tips for selling on Amazon. 

Essentials to sell on Amazon like a professional merchant

Register a professional seller account

It is reasonable to lead your Amazon business as a professional seller because as an individual seller Amazon charges you 15% of selling commission plus 99 cents per sale while as a professional seller you are only charged 15%. So, if you are going to sell in bulk on Amazon, you will save your money on fees. Moreover, as a professional seller, you can product listings that are not currently being sold on Amazon. Using this selling program, you will be able to manage your inventory implementing feeds, spreadsheets, and reports. The best part of it is that you can benefit from using promotions, gift services, and other listing features. 

Take advantage of fulfillment services

Amazon provides merchants with the special fulfillment services (FBA). According to this selling program, sellers can send their inventory to Amazon, and when it sells, Amazon ships it for you. So, you do not need to worry about shipping and delivering processes. All these aspects are professionally maintained by Amazon. Moreover, in FBA Amazon also handles customer service, communications, returns, and refunds issues. Of course, it is not for free, and Amazon takes its fee for these services, but it worths this money. Your inventory will sell so much faster, that you will still make higher profits. Moreover, you will save a lot of time that you can devote to your business development and improvement. 

Follow Amazon optimization rules

Amazon has a lot of rules and optimization guidelines you need to follow to rank high on SERP. These rules are usually revised and updated. That is why you need to keep up with all last updates and changes to stay on the TOP of the game. These rules are easy to understand and follow. You may find them on Amazon Seller Central Page or in numerous Amazon optimization guides. Most of these guidelines refer to listing optimization. They are designed to defend customer interests and reduce the number of fraudulent sellers on Amazon. 

Product listing on Amazon

To rank high on Amazon, you need to generate more converted traffic. However, the question is how to attract this traffic to your product description page? Of course, with the help of listing optimization. Well-optimized product listing is MUST if you want to stand out from the crowd of the competitive sellers in your niche. 

Here are the factors you need to consider creating or improving your Amazon listing:

• Listing Title

Your title should be clear, well-readable, and descriptive. If you have ever seen a product title with seemingly all features for the item in it at once, you know that it does not look professionally crafted. Of course, you need to keep your title descriptive, but there is no need to overload it with too many details. You should make an accent on the primary thing, avoiding all additional details that you can describe in description or bullets. Targeted search terms should be strategically incorporated into your product title, leaving it readable and naturally looked. 

• Bullets

Any features that can be considered as the specifications for your inventory should be added as the bullets. The bullets are placed below the title and usually attract customers’ attention. That is why make sure they are well written and contain all necessary information about the item. It is significant to make your bullets precise, expressing each product feature and advantage in one simple sentence. 

• Description

Description section can be treated as a miniature landing page. The product description should present the strong points of your inventory and show customers how their lives will be improved after this purchase. If you are not confident in your writing skills, you can hire a professional writer who will create a compelling content piece for you. To make your copy more descriptive, you can add in product images with captions, and make sure to include search terms. 

• Images

The visual aspect is very significant on Amazon. That is why you need to provide your customers with several large size images with an ability to zoom. If you have an ideal listing but do not have quality product images, you can't count on social proof and good sales.  

Do your best to win the Buy Box on Amazon

The best way to increase your sales is to win the Buy Box on Amazon. According to the last industry figures, over 78% of all sales are made through Amazon Buy Box. So, winning the Buy Box is crucial to your Amazon business success. 

There are several proven techniques you can implement to win Amazon Buy Box:

• Provide the lowest price on the market

Make sure you have the lowest price on the inventory in your niche, including shipping services. If your seller account is in the good standing, your stock will go in the Buy Box ahead of other sellers. You need to track your competitor pricings to reprice your inventory in time. To automate this process, you can implement special Amazon repricing tools that can provide you with alerts each time an average market price on your inventory is changed. 

• Sell the unique products no one else has

If you sell the individual products of domestic production than you can be sure that you are the only one seller and you will have the Buy Box every time somebody will search for an appropriate query. You can also combine some products to create your unique item. However, there are some restrictions toward the unique product bundles. For example, if you create a bundle that includes media products, you cannot list them in the media category. Moreover, you have no opportunity to combine media products with other related media products. 

• Improve your account metrics

And finally to win the Buy Box, you need to improve your selling account metrics such as Seller Rank, the number of positive feedbacks, bounce rate, and the time users spends on the product description page. That is why you need to upgrade the quality of your customer support services and improve your product listing on Amazon.