Is it true that the major benefits of SEO services are really that important, particularly for small business?

Yes, it is. The major benefits of SEO services are indisputably very crucial for every legitimate web source within Google’s index. Why? Simply because there is no point in creating and maintaining a site or blog that can’t attract a stable flow of new visitors – pulled together directly from Google’s organic SERPs. As for general White-Hat definition of SEO services, website optimization stands for a comprehensive and extensive process involving a huge set of different techniques and contrasting approaches – all aimed at maximizing organic traffic pumped directly from the search engines and their organic listings.

 And here comes a word of caution. I’m sure that those online entrepreneurs who are still getting by without a well-optimized business website – are making a really huge mistake, mainly because the lion’s share of their income-generating potential will be left undeveloped, once and for all. That being said, below I will quickly run through two primary impacts of SEO services that can dramatically change the way you run your small business (of course, when handled organically – i.e., without using any mixed Grey-Hat stuff or, God forbid, that badass Black-Hat concept of the Search Engine Optimization).

Why Every Business Needs the Power of SEO Services

1. Millions of Opportunities Every Day

Nowadays, nearly all people are already used to look for products/services they need via online search. According to the recent global survey, there is something around 40K unique searches estimated to be fulfilled every second. And over 90% of real activities (i.e., taking the final decision to purchase product, order service, or visiting a brick-and-mortar business location) start on the major search engines like Google. It means that every day, under any circumstances, your potential clients/buyers are using online search for sure – that would be the ultimate benefit of SEO services.

2. Search Traffic as Precious Business Asset

Given that your business website is well-optimized so that it can not only help people buy/order with you, but actually helps every visitor by solving a certain issue or providing a sufficiently deep piece of learning – you will start pulling a lot of quality web traffic. From the viewpoint of your business venture, pulling a lot of organic search traffic means that potential clients are genuinely interested in your availability list, and therefore are going to become more likely to be successfully converted into the paying ones. 

Remember, nothing can drive such "precious" web traffic type better than organic SEO. After all, with a sound website which is well-optimized for search, you will never have to persuade people to buy/order with you. Given that a positive ranking effect of SEO services is usually retained in the longer-term prospect, nothing will force you to rush out initiating a massive advertising campaign, with CPC ads that can easily drain the whole marketing budget nearly in no time.