How may audit SEO services help you to build a winning optimization campaign?

This short post is designed for those who wonder why do they need audit SEO services for their online business. I am going to share with you some website audit tips that will help you to boost your site visibility. 

Let us first discuss what the site audit is. It is a sophisticated analysis of each aspect related to your website’s level visibility. It is the first and the most significant aspect of optimizing any website. A comprehensive web audit will give you a deeper understanding as to why your site is not generating the traffic you want or what features may negatively affect your sales and conversion rate. So, before signing any contracts with optimization agencies, make sure your website is the best it can be. 

Audit SEO services will help you to highlight the changes that you need to make on your site to meet Google Webmaster Guidelines and completely satisfy customer needs. Meeting Google demands is the first step in successfully driving more traffic and sales through your website. 

Why do you need to avoid automated optimization services?

There are a lot of automated audit optimization services on the web. They cost almost nothing but promise too-good-to-be-true results in advance. Many green businesses get hooked on this kind of “advantageous” proposal. Using automated audit reports without an expert opinion, you are risking to lose your money and time. A website audit cannot be made overnight. It requires a significant amount of time on a sophisticated analysis of website's technical part. 

So, if searching for “audit SEO services” query you get tools that propose you to get a free website analysis, you should not rely much on them. Such reports are meant to be “lead generation” tools and not meant to be a real audit. Using these tools, you are asked to enter your e-mail address and website URL. In such a way SEO agency receives your data that enables them to contact you for further cooperation.

That is why such tools are in no way an accurate representation of your real website issues. So, they can’t offer you a real value regarding what needs to be fixed to raise your conversion rate and boost sales. 

There are also other audit SEO services that are free. For example, one of the most popular automated audit services Woorank can provide you with a general overview of your site health. However, it is also associated with some inaccuracies and incompleteness. It only pulls data from the URL you input. So if you, for instance, use your home page URL, you will get the results of that page. In this case, you are missing out on the other pages of your site that also need to be researched. 

What are the three central pillar of SEO audit?

When we talk about SEO audit, we do not just think about a checklist of the things to do. SEO audit is a complex of ranking factors that can be approached as three equally important areas. Let us have a closer look at some of them:

Technical part (on-page audit)

A comprehensive audit should start with technical website analysis. Before doing SEO, specialists should check the quality of your on-site SEO, looking for the issues in your site code, structure, and online appearance. So, if you have some doubts about what has been done or if it is working, technical SEO audit is what you need. During the on-page site audit, all factors that can help or hurt your business growth will be analyzed., making sure you meet Google demands for well-optimized organic web sources. 

Link profile audit (off-page audit)

On the second stage of your comprehensive website audit, SEO specialists should examine your link profile, defining all pros and cons of your previous SEO efforts. They should report on the quality and potential effects of your site incoming backlinks. If there any backlinks that bring harmful traffic to your site, they should be disavowed. As a result of link profile audit, you will get useful and actionable recommendations concerning your link profile health, site structure, navigation, and usability. With the help of this report, you will be able to make the required improvements and build a new winning marketing strategy. 

Content strategy evaluation

On the last stage of website audit, SEO experts examine the quality and relevancy of the content that exists on your site. They should evaluate your content marketing strategy and compare it to that of your TOP niche competitors. As a result, you will get a list of recommendations and tips how you can make your site content better. 

Why do you need to invest in audit SEO services?

The digital market is a continually changing and evaluating sphere. Every year we get more and more algorithm changes and improvements. It is all done to improve user’s search experience and keep a balance between free and paid search results. Unfortunately, it appears difficult for most business owners to keep up with all these changes. It is where SEO specialists help is come in handy. 

There are hundreds of factors used by search engines to determine how your site will be returned to Google search results. Let us enumerate the basic ones:

• Site speed;
• User-friendliness (design, navigation);
• Content quality;
• Responsiveness;
• Authority;
• Technical code. 

It is not a full list of the aspects that need to be well optimized. If you do not know how well your site is organized or whether you have any technical issues, you need a comprehensive and professional site audit. Only that will help you to build a winning optimization strategy and attract new paying leads to your online business. Site audit may still offer some advantages as most comprehensive SEO audits may include areas you may be less knowledgeable about.