What are the best SEO writing techniques and secrets used by content experts?

It’s well-known that SEO writing techniques for search-optimized blogs and articles are really important part of every performing Social Media management and online PR services, as well as landing pages. And having fresh content published on a regular basis is arguably the best way of introducing your website or blog to potential clients or customers to a given business brand. So, let’s face it – you can’t simply drop a bunch or text rich with your main target keywords – and just keep waiting till the interested online users come running. It means that every business website or supportive commercial blog needs to be built up with professional SEO writing techniques tested on the real projects. All that being said, below I’m going to try to outline the major SEO writing techniques currently used by professional content writers. 

Basic SEO Writing Techniques Used by Expert Content Writers

In-Depth Keyword Research

First and foremost, before writing a well-optimized web page content for your website or blog, you will need to invest some time and effort in running in-depth keyword research. Basically, it’s needed to make sure that Google search engine itself will take notice of your hard-made effort. Find out which keywords have the highest search volume yet the least efficient keyword competition. Use one of the basic keyword tools available in the open access on the Internet. You might as well try a good old Google’s Keyword Planner. All you need to get started is to create a spreadsheet (for example, in Excel, or Google Sheets) to put your main target keywords you’re going to optimize for.

Make Your Main Target Keywords Serve You

Here are the main recommendations for you to put the main target keywords to real action. Consider the following recommendations and simple suggestions used by pro copywriters:

• Be tactical – forget about simply dropping your main target keywords across your content at random (otherwise, keyword stuffing). Write as naturally as you can, thinking more about the live readers, instead if focusing on Google’s search crawling bots.
• Embed every H1 title with one single keyword or its long-tail variation, in line with putting your keyword assets closer to the title beginning to maximize their positive effect on your long-term ranking potential.

• Given that people are using a given search phrase – simply to find exactly what they are looking for, that’s why it makes a pretty good sense not only to give them what they want with fully informative and in-depth content, but locating some enticing and highly-engaging call-to-actions. Everything is simple – the more clicks you get with the content, the better conversion and, ultimately, long-term ranking gains you will get.
• Don’t hesitate to engage some industry influencers or interview some closely-related experts with a strong authority. Doing so, with their quotes and featured expertise, you will not only make yourself more likely to be shared on the leading social networks, but also increase the size of your own public awareness across the Web.
• Keep watching you analytics – either via default toolkit by Google, or more advanced online frameworks like SEMrush, Moz Explorer, or Semalt Analyzer – to be always in touch with your visitors, their reaction, bounce rate, as well as interaction with CTAs, and you’re done.